食品和饮料行业中的新兴趋势

WHITE PAPER Emerging Trends in Food& Beverage Emerging Trends in Food & BeverageThe Lingering Effects Of The Pandemic & Increased Customer Mobility14 The State Of The Food & Beverage Industry5 Top Trends In F&B For 2022PricingOn-The-Go LifestylesConvenience & PersonalizationSustainability78899 Why Customer Insights Are the Ultimate Driver for Food & Beverage BusinessSuccess10 Patterns & TrendsPersonaize ExperiencesQuality ControlEnhance Offerings11111212 Types Of Market Research For F&B13 Experience ResearchProduction ResearchIngredient ResearchDistribution Research14141515 Looking Ahead16 IntroductionThe Lingering Effects of the Pandemic & IncreasedCustomer Mobility The Lingering Effects of the Pandemic & IncreasedCustomer Mobility 2021 was a turbulent time for the food and beverage (F&B) industry. As the pandemic nearlyended last summer, industry experts expected employees to return to the office, kids to goback to school, and society to embark on a post-pandemic “normal.” However, the oppositehappened. COVID cases spiked, and once again, life turned upside down. People continuedto work from home, schools closed, and demand for food and beverage products reacheda fever pitch. Even with these challenges, F&B remains one of the most diverse, competitive, andinnovative industries globally. Its creative nature is driven by necessity as more customersare hyper-connected to the internet with fragmented brand loyalty. This awareness meansthe industry must be aligned with the wants and needs of its consumers through high-quality F&B market research. This whitepaper will discuss: •The current state of the F&B industry•Emerging trends•The impact of market research 1. The State of the Food& Beverage Industry The State of the Food & Beverage Industry In 2021, F&B sales not only matched pre-pandemic levels, theyquickly outpaced them, while brands struggled to keep up due torampant supply chain issues, worker shortages, and an inflationrate that accelerated to 7% in the last month of the year. According to a Gallup research poll, at-home consumption heldon strong as 45% of full-time U.S. employees worked from homeeither all or part-time.* Even with strong demand for F&B productsat home, customers ventured out to stores, bars, and restaurantsmore in 2021 versus 2020, but still less than in 2019. Many brands leaned on consumer market research to navigatechangingbehaviorsandeconomicuncertainties.Marketresearch is crucial for F&B brands to understand patterns/trends,personalize experiences, control quality, and enhance offerings.Marketresearchersoftenconductexperience,production,ingredient, and distribution research to add value and gain andretain market share. AT-HOME CONSUMPTIONHELD ON STRONG AS 45% In the early part of 2022, prices are still high, and shoppers, especially lower-incomeconsumers, are feeling the pinch. F&B prices are likely to increase as the year rolls on toaccount for higher commodity, production, packaging, transportation, and labor costs.Demand for breakfast and on-the-go foods will also stay high. Per an IRI report, “Consumption of breakfast, convenient meals, andself-care products remain elevated, while personalcare and on-the-go foods recover.” Brands will price their products effectively to drive growth, and consumers can expectfewer sales. 2. Top Trends In F&B for2022 Top Trends in F&B for 2022 For 2022, the leading food and beverage industry trends revolve around pricing andappealing to customers’ changing needs and lifestyle patterns. Pricing Food prices are estimated to rise 5% in the first half of 2022. As brands account for increasingmanufacturing and transportation costs, customers will have sticker shock at the grocerystore, restaurants, bars, bakeries and when they log in to food delivery apps. To maintain a healthy level of growth, F&B companies will pass along their increased coststo shoppers. Kraft Heinz Co. recently said, “It would raise prices across many of its products with some items going up as much as 20%” according to a memo viewed by The Wall Street Journal. On-The-Go Lifestyles Consumers will be more mobile this year, working both in and out of the home. Manyworkplaces offer fully remote, flexible, or hybrid work. While at-home consumption willremain steady, restaurant and fast food establishments will see a bump in sales. On-the-go products will also be a shining star this year. From pre-packaged healthy snacksto portable protein shakes and vegan-friendly freezer meals, consumers want foods andbeverages that match their flexible lifestyles. Top Trends in F&B for 2022 Convenience & Personalization Beyond price hikes and flexible work schedules, we predict that F&B products will becomemore convenient and personal this year. F&B brands should invest in e-commerce tools thatprovide a better shopper experience with easy checkout and fast delivery speeds. Direct to consumer (D2C) models will gain popularity in 2022,particularly among younge