2024三星移动和网络业务(MX/NW)中长期战略报告

This presentation has been prepared by Samsung Electronics Co., Ltd. (the "Company"). It does not purport to contain all the information that a prospective investor may require inconnection with any potential investment in the Company. You should not treat the contents of this presentation, or any information provided in connection with it, as financial advice,financial product advice or advice relating to legal, taxation or investment matters. No representation or warranty (whether express or implied) is made by the Company or any of its officers, advisers, agents or employees as to the accuracy, completeness or reasonablenessof the information, statements, opinions or matters (express or implied) arising out of, contained in or derived from this presentation or provided in connection with it, or any omission fromthis presentation, nor as to the attainability of any estimates, forecasts or projections set out in this presentation. This presentation is provided expressly on the basis that you will carry out your own independent inquiries into the matters contained in the presentation and make your own independentdecisions about the affairs, financial position or prospects of the Company. The Company reserves the right to update, amend or supplement the information at any time in its absolutediscretion (without incurring any obligation to do so).Neither the Company, nor its related bodies corporate, officers, their advisers, agents and employees accept any responsibility or liability to you or to any other person or entity arising out of this presentation including pursuant to the general law (whether for negligence, under statute or otherwise). Any such responsibility or liability is, to the maximum extent permitted by law,expressly disclaimed and excluded. Nothing in this material should be construed as either an offer to sell or a solicitation of an offer to buy or sell securities. It does not include all availableinformation and should not be used in isolation as a basis to invest in the Company. Future MattersThis presentation contains reference to certain intentions, expectations, future plans, strategy and prospects of the Company. Those intentions, expectations, future plans, strategy and prospects may or may not be achieved. They are based on certain assumptions, which may not be met or on which views may differ and may be affected by known and unknown risks. Theperformance and operations of the Company may be influenced by a number of factors, many of which are outside the control of the Company. No representation or warranty, express orimplied, is made by the Company, or any of its directors, officers, employees, advisers or agents that any intentions, expectations or plans will be achieved either totally or partially or thatany particular rate of return will be achieved.Given the risks and uncertainties may cause the Company's actual future results, performance or achievements to be materially different from those expected, planned or intended, recipients should not place undue reliance on these intentions, expectations, future plans, strategy and prospects. The Company does not warrant or represent that the actual results,performance or achievements will be as expected, planned or intended. US DisclosureThis document does not constitute any part of any offer to sell, or the solicitation of any offer to buy, any securities in the United States or to, or for the account or benefit of any "US person" as defined in Regulation S under the US Securities Act of 1993 ("Securities Act"). The Company's shares have not been, and will not be, registered under the Securities Act or the securitieslaws of any state or other jurisdiction of the United States, and may not be offered or sold in the United States or to any US person without being so registered or pursuant to an exemptionfrom registration including an exemption for qualified institutional buyers. SAMSUNG MX / NW BUSINESS BUSINESS HIGHLIGHTSMOBILE MARKET OPPORTUNITIESMOBILE STRATEGYNW BUSINESS 2023 FINANCIAL SUMMARY 2023 FINANCIAL SUMMARY Global market share* BUSINESS ACCOMPLISHMENTS BUSINESS ACCOMPLISHMENTS Smartphone ASP has increased and we maintained contribution ofGalaxy Ecosystem products despite unfavorable business environment BUSINESS ACCOMPLISHMENTS Flagship smartphone revenue and 5G shipments increased BUSINESS HIGHLIGHTSMOBILE MARKET OPPORTUNITIESMOBILE STRATEGYNW BUSINESS SMARTPHONE 2024 smartphone market is expected to growdue to an expansion of AI products andservices as well as economic growth inemerging markets.We expect flagship and 5G growth to continue TABLET & NOTE PC Tablet and Note PC markets are expected tobounce back after contracting in 2022 and2023 due to the product replacement cycleand introduction of AI products. WEARABLES Wearables markets are expected to grow inline with increased demand for health and therelease of new models. GALAXY AI IS HERE Beginning with the S24 series, we will expand