Omdia市场追踪：2025年亚洲和大洋洲游戏云平台

Publication date:16 Jan 2025 Author(s):Liam Deane, Principal Analyst Omdia Market Radar: CloudPlatforms for Games, Asia &Oceania–2025Omdia市场追踪：亚洲和大洋洲的游戏云平台——2025年 Summary摘要 Catalyst引言 Cloudtechnologies are having an increasingly profound impact on the global games industry, nowheremore so than in Asia & Oceania. This Omdia Market Radar investigates how cloud platforms are becomingincreasingly critical for Asian game developers and other industry players, offering not just criticalinfrastructure but a suite of services that extend far beyond game servers to development workflows,analytics, live operations, and more. The report serves as both a guide for companies in the games industryacross Asia & Oceania to determine which cloud platforms align with their operational needs, as well as anaid to tech companies in calibrating their products to the demands of increasingly cloud-centric marketconditions. 云技术对全球游戏产业的影响日益深远，在亚洲和大洋洲更是如此。本追踪报告调查了对亚洲游戏开发商和其它行业参与者而言，云平台正如何变得日益重要，除了提供关键的基础设施，还提供一整套远超游戏服务器范畴的服务，涉及开发工作流、分析、实时运营等。该报告既可以作为亚洲和大洋洲游戏公司的指南，帮助它们确定哪些云平台符合其运营需求，也可以帮助技术公司调整其产品，以适应日益以云为中心的市场环境。 The evolution of game development towards cloud-based environments is becoming increasingly marked,reflecting the industry’s need to support more flexible workflows as well as the ever-growing popularity ofmultiplayer and socially driven games. This latter trend is notably pronounced in Asia & Oceania, which hasled the global industry shift towards cross-platform, free-to-play, and which is home to many developersspecializing in these genres. Cloud services are not only facilitating the growth of live service games, but arealso becoming the go-to source for a plethora of tools essential throughout the game creation process,including player matchmaking, data analytics, and security. A thorough understanding of the major cloudproviders and their offerings is therefore crucial for Asian developers and tech vendors alike. 一个日益明显的趋势是，游戏开发正在向基于云的环境演变，这反映了业界需要支持更灵活的工作流程，以及多人游戏和社交游戏的日益普及。后一种趋势在亚洲和大洋洲尤为明显，亚洲和大洋洲引领了全球产业向跨平台、免费游戏的转变，并且许多专注于这些类型游戏的开发商均来自该地区。云服务不仅促进了即时在线服务游戏（又称服务型游戏）的发展，而且正在成为整个游戏创建过程中许多必要工具的首选来源，包括玩家匹配、数据分析和安全性。因此，全面了解主要云服务提供商及其产品对于亚洲的开发商和技术供应商而言都至关重要。 Omdia viewOmdia观点 Figure 1illustrates the solutions that Omdia explored as part of this research, in addition to the highlightingcapabilities analyzed. The capabilities assessed are primarily organized by function as utilized by gamescompanies. The ability of a cloud platform todeliver in each of these areas rests on its fundamentalinfrastructure—capacity, reliability, regional footprint, and so on—but also on the extent to which it canoffer tools, solutions, and integrations tailored to games industry use cases. 图1展示了Omdia在本研究中探索的解决方案，以及分析后得出的各提供商能力水平。评估的能力主要依据游戏公司所使用的功能。云平台在每个领域的交付能力取决于其基础设施——容量、可靠 性、区域布局等，但也取决于它能在多大程度上提供为游戏行业用例量身定制的工具、解决方案和集成。 Source: OmdiaAccording to Omdia’sGames Tech Market Forecast(see Further reading), spending on cloud services in the games industry in Asia & Oceania reached $3.7bn in 2024. When the broader set of games operationssolutions—many of which are frequently bundled with cloud services—are added, this figure rises to$6.6bn. This is equivalent to more than 5% of the total revenue earned by the games industry, making itclear how important the cloud services market for games has become. 根据Omdia的《游戏技术市场预测》（见延伸阅读），2024年亚洲和大洋洲游戏行业的云服务支出估计达到37亿美元。如果加上更广泛的游戏运营解决方案（其中许多经常与云服务捆绑在一起），这一数字上升至66亿美元。这相当于游戏行业总收入的5%以上，因此，云服务市场对于游戏行业的重要性不言而喻。 Globally, AWS is the clear market leader, thanks in large part to its extensive global infrastructure anddiverse array of developer tools and integrations. Its dominant position is further solidified by the familiarityand expertise many developers have with the platform, as well as significant integration efforts from othertech vendors. 从全球来看，AWS是当之无愧的市场领导者，这在很大程度上要归功于其在全球广泛的基础设施以及各种开发人员工具和集成。许多开发人员对AWS平台的熟悉程度和掌握的相关专业知识，以及其它技术供应商与该平台的大力整合，进一步巩固了AWS的主导地位。 In Asia & Oceania, however, the picture is notably different, with Chinese hyperscalers such as Alibaba and,especially, Tencent, playing a much bigger role in the market. AWS, together with the other two majorWestern cloud platforms Microsoft Azure and Google Cloud, have limited access to Mainland China, by farthe largest market in the region. Elsewhere in Asia & Oceania, the picture is more complex, with bothWestern and Chinese-based providers competing intensely for market share. 然而，在亚洲和大洋洲，情况却明显不同。阿里巴巴、腾讯等中国超大规模云服务提供商在市场上发挥着更大的作用。中国大陆是当前该地区最大的市场，但AWS以及另外两大西方云平台微软 Azure和谷歌云（Google Cloud）在中国大陆的市场份额有限。在亚洲和大洋洲的其它地区，情况则更为复杂，西方和中国的服务提供商都在激烈争夺市场份额。 Meanwhile, non-hyperscaleralternatives, such as bare-metal focused i3D.net and servers.com, are alsobecoming increasingly significant factors in the industry as more companies look to employ hybrid cloudstrategies and reduce reliance on the public cloud. This diversity in cloudservice options illustrates thecompetitive and varied landscape of the gaming industry's cloud infrastructure. 与此同时，随着越来越多的公司寻求采