跨境电商知识产权保护

Cross-borderE-commerceIntellectualPropertyRightsProtection 主讲人：郭卫红律师Speaker: Guo Weihong, Attorney in Law !"#$%&'()#*+,-./012345671892:5;9<7=8>?@2 AB58;>BC7D6E2971B5B7F2:498567D;G3C8B>:27D2>592HI!"JKLMNOPQRST*UVW28X8>?7=8>?@27YFZB>?ZB8[7\B]7^89G7F2>8;97_B95>29 郭卫红律师GuoWeihong,AttorneyinLaw 盈科全国⺴络数据安全合规中⼼副主任 DeputyDirector,YingkeNationalCyberDataSecurityComplianceCentre 原哔哩哔哩集团合规与诉讼法务主管、数据安全法务专家 FormerHead of Compliance and Litigation Legal,Data Security LegalSpecialist,BilibiliGroup 社会职务SocialPositions： 中国⺴络空间安全协会个⼈信息专家PersonalInformationSpecialist,ChinaCyberspaceSecurityAssociation国家市场监管总局发展研究中⼼专家ExpertsfromtheDevelopmentResearchCentreoftheStateAdministrationofMarketRegulation 社会职务SocialPositions： 上海市互联⺴协会法律顾问 LegalAdvisor,ShanghaiInternetAssociation上海市电⼦商务⾏业协会法律顾问LegalAdvisor,ShanghaiE-CommerceIndustryAssociation上海市检察院专题专家SubjectMatterExpert,ShanghaiProcuratorate格理集团专家库专家ExpertfromGLGExpertsPool规格合规师⼯程讲师SpecificationComplianceEngineerLecturer国家标准《信息安全技术⺴络⾳视频服务数据安全指南》起草组成员Memberofthedraftinggroupofthenationalstandard"InformationSecurityTechnologyGuidelines for Data Security of Network Audio and VideoServices” 社会职务SocialPositions： 上海市市场监管局《上海市盲盒经营活动合规指引》起草组唯⼀专家成员TheonlyexpertmemberofthedraftinggroupoftheShanghaiMunicipalMarketSupervision Bureau's"Shanghai Blind Box Business ActivitiesComplianceGuidelines” People'sPublishing House"Personal Information General KnowledgeReader"WritingTeam 团队工作语言：普通话、闽南语、粤语、英⽂、⽇语、德语Teamworkinglanguages:Mandarin,Minnan,Cantonese,English,Japanese,German 01.02.03.04.跨境电商知识产权侵权风险C ross-borderE-commerce IPRInfringementRisks常见跨境电商平台知识产权规则介绍Introduction to IPRRules forCommonCross-borderC-commercePlatforms跨境电商知识产权侵权风险原因分析A nalysis of theCauses ofIPRInfringementRisks inCross-borderE-commerce跨境电商知识产权侵权处理流程C ross-borderE-commerce IPRInfringementHandlingProcess跨境电商知识产权合规意见C ross-borderE-commerce IPRComplianceAdvice05. 跨境电商知识产权侵权风险 Cross-borderE-commerce IPRInfringementRisks 01.跨境电商知识产权侵权风险 C r o s s-b o r d e rE-c o m m e r c e I P R In f r i n g e m e n tRi s k s 跨境电商知识产权侵权存在哪些风险？What kind of risks? 平台投诉风险Platform Complaints Risk •有棵树因涉嫌违反亚马逊平台规则，公司资金被冻结1.3亿。•130 million inYoukeshucompany’sfundwasfrozen due toalleged violation of Amazon platform rules. 诉讼风险LitigationRisk •美国律所Greer, Burns & Crain，在2020年总共发起了243件诉讼，关闭了2.2万个卖家账户和5900个网站。 •The US law firm, Greer, Burns & Crain, initiated a totalof 243 lawsuits in 2020, shutting down 22,000 selleraccounts and 5,900 websites. 01.跨境电商知识产权侵权风险 C r o s s-b o r d e rE-c o m m e r c e I P R In f r i n g e m e n tRi s k s 跨境电商知识产权侵权存在哪些风险？What kind of risks? 在跨境电商圈子里，GBC（Greer Burns&Crain）、Keith（Keith Vogt,Ltd）、HSP（Hughes SocolPiersResnick&Dym,Ltd.）、David（DavidGulbransen）等美国知识产权律师事务所被称作“黑律所”或是“钓鱼律所”。 Incross-border e-commerce circles,US IP lawfirmssuch as GBC(Greer Burns&Crain),Keith(Keith Vogt,Ltd),HSP(Hughes SocolPiersResnick&Dym,Ltd.)and David(DavidGulbransen)are known as"black law firms"or"fishingfirms". 最知名的律所当属GBC，李维斯、巴宝莉、魅可等品牌都曾委托GBC起诉侵权卖家。Themost well-known law firm is GBC,which hasbeen instructed by brands such as Levi's,Burberryand Meeker to sue infringing sellers. 01.跨境电商知识产权侵权风险 C r o s s-b o r d e rE-c o m m e r c e I P R In f r i n g e m e n tRi s k s 跨境电商知识产权侵权存在哪些风险？What kind of risks? 行政处罚风险Risk of administrative penalties •跨境运输侵权货物时海关会作出了没收侵权货物并处罚款的行政处罚决定。 •In the case of cross-border transportation of infringinggoods, the customs authorities issued a decision toconfiscate the infringing goods and impose a fine as anadministrative penalty. 刑事犯罪风险Risk of criminal offences •情节严重可能构成知识产权犯罪-被判处刑罚，并处罚金。•Seriousness may constitute an intellectual propertyoffence-sentenced to imprisonment and a fine 01.跨境电商知识产权侵权风险 C r o s s-b o r d e rE-c o m m e r c e I P R In f r i n g e m e n tRi s k s Ø跨境电商知识产权刑事犯罪风险 ØRisks of criminal offences in cross-border e-commerce intellectual property 侵犯知识产权犯罪Crimes against intellectual property 是指违反知识产权保护法规，未经知识产权所有人许可，非法利用其知识产权，侵犯国家对知识产权的管理秩序和知识产权所有人的合法权益，违法所得数额较大或者情节严重的行为。Itreferstotheviolationofintellectualpropertyprotectionregulations,theillegal exploitationofintellectualpropertyrightswithoutthepermissionoftheownerofintellectualproperty rights,infringement of the state order of management ofintellectualpropertyrightsandthelegitimaterightsandinterestsoftheownerofintellectualproperty rights,the amount of illegal income is large or thecircumstancesareserious. 01.跨境电商知识产权侵权风险 C r o s s-b o r d e rE-c o m m e r c e I P R In f r i n g e m e n tRi s k s Ø跨境电商知识产权刑事犯罪风险 ØRisks of criminal offences in cross-border e-commerce intellectual property 当前国际对知识产权刑事保护的关注度明显提升，世界许多国家都建立了知识产权刑法保护制度。Thecurrent international attention to the criminal protection of intellectual property has increasedsignificantlyandmanycountriesaroundtheworldhaveestablishedcriminallawprotectionsystemsforintellectualproperty. 如中国、美国、英国和日本等国都是在商标法中规定相应的假冒商标犯罪及应承担的刑事责任。Forexample,China,theUnitedStates,theUnitedKingdomandJapanallprovideforthecorrespondingoffence of trademark counterfeiting a