现在服务公司 2024年度报告

Washington, D.C. 20549 FORM 10-K Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934For the fiscal year ended December 31, 2024OR Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934Commission File Number: 001-35580 SERVICENOW,INC. (Exact name of registrant as specified in its charter) Delaware 20-2056195(I.R.S. EmployerIdentification Number) (State or other jurisdiction ofincorporation or organization) ServiceNow, Inc.2225 Lawson LaneSanta Clara, California 95054(408) 501-8550 (Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)Securities registered pursuant to Section 12(b) of the Act: Name of each exchange on whichregistered Title of each classCommon stock, par value $0.001 pershare Trading Symbol The New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act:Not applicable Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submittedpursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period thatthe registrant was required to submit such files). Yes☐No☐ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smallerreporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smallerreporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act. If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period forcomplying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.☐ Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of theeffectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) bythe registered public accounting firm that prepared or issued its audit report.☐ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of theregistrant included in the filing reflect the correction of an error to previously issued financial statements.☐ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-basedcompensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).☐ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes☐No☐ Based on the closing price of the registrant’s Common Stock on the last business day of the registrant’s most recently completedsecond fiscal quarter, which was June 30, 2024, the aggregate market value of its shares (based on a closing price of $786.67 pershare on June 30, 2024 as reported on the New York Stock Exchange) held by non-affiliates was approximately $135.0 billion. As of January 23, 2025, there were approximately 206 million shares of the registrant’s Common Stock outstanding. DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s definitive proxy statement for its 2025 Annual Meeting of Stockholders (Proxy Statement) to be filedwithin 120 days of the registrant’s fiscal year ended December 31, 2024, are incorporated by reference in Part III of this Report onForm 10-K. Except with respect to information specifically incorporated by reference in this Form 10-K, the Proxy Statement is notdeemed to be filed as part of this Form 10-K. TABLE OF CONTENTS PART I Item 1BusinessItem 1ARisk FactorsItem 1BUnresolved Staff CommentsItem 1CCybersecurityItem 2PropertiesItem 3Legal ProceedingsItem 4Mine Safety Disclosures Item 5Market for Registrant’s Common Equity, Related Stockholder Matters andIssuer Purchases of Equity Securities34Item 6[Reserved]37Item 7Management’s Discussion and Analysis of Financial Condition and Results ofOperations37Item 7AQuantitative and Qualitative Disclosures About Market Risk52Item 8Consolidated Financial Statements and Supplementary Data54Item 9Changes in and Disagreements with Accountants on Accounting and FinancialDisclosure88Item 9AControls and Procedures88Item 9BOther Information89Item 9CDisclosure Regarding Foreign Jurisdictions that Prevent Inspections89 Item 10Directors, Executive Officers and Corporate Governance89Item 11Executive Compensation89Item 12Security Ownership of Certain Beneficial Owners and Management andRelated Stockholder Matters89Item 13Certain Relationships and Related Transactions and Director Independence89Item 14Principal Accountant Fees and Services89 PART IV Item 15Exhibits and Financial Statement Schedules90Item 16Form 10-K Summary91Exhibit Index91Signat