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FORM 10-K/A(Amendment No. 1) (Mark One) ℠ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF1934 For the fiscal year ended: December 31, 2023 ℠TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF1934 For the transition period from ____________ to _____________ Commission File No. 001-41038 STRAN & COMPANY, INC. 800-833-3309(Registrant’s telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the SecuritiesAct. Yes℠No℠ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of theAct. Yes℠No℠ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) ofthe Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrantwas required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes℠No℠ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to besubmitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period thatthe registrant was required to submit such files). Yes℠No℠ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer,a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,”“accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the ExchangeAct. If an emerging growth company, indicate by check mark if the registrant has elected not to use the extendedtransition period for complying with any new or revised financial accounting standards provided pursuant to Section13(a) of the Exchange Act.℠ Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment ofthe effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act bythe registered public accounting firm that prepared or issued its audit report.℠ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financialstatements of the registrant included in the filing reflect the correction of an error to previously issued financialstatements.℠ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis ofincentive-based compensation received by any of the registrant’s executive officers during the relevant recoveryperiod pursuant to §240.10D-1(b).℠ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes℠No℠ As of June 30, 2023 (the last business day of the registrant’s most recently completed second fiscal quarter), theaggregate market value of the registrant’s shares of common stock held by non-affiliates (based upon the closingprice of such shares as reported on The Nasdaq Stock Market LLC) was $13,484,863.01. Shares held by eachexecutive officer and director and by each person who owned more than 10% of the outstanding shares of commonstock have been excluded from the calculation in that such persons may be deemed to be affiliates of the registrant.This determination of affiliate status is not necessarily a conclusive determination for other purposes. As of March 28, 2024, there were a total of 18,607,329 shares of the registrant’s common stock outstanding. As of January 17, 2025, there were a total of 18,608,408 shares of the registrant’s common stock outstanding. DOCUMENTS INCORPORATED BY REFERENCE None. EXPLANATORY NOTE This Amendment No. 1 to Form 10-K/A amends the Annual Report on Form 10-K of Stran & Company, Inc. (the“Company”), for the fiscal year ended December 31, 2023, as filed by the Company with the Securities andExchange Commission (the “SEC”), on March 28, 2024 (the “Original Filing”). As previously reported in the Current Report on Form 8-K filed by the Company with the SEC on May 13, 2024, onMay 3, 2024, the SEC issued an Order Instituting Public Administrative and Cease-and-Desist Proceedings Pursuantto Section 8A of the Securities Act of 1933, Sections 4C and 21C of the Securities Exchange Act of 1934 and Rule102(e) of the Commission’s Rules of Practice, Making Findings, and Imposing Remedial Sanctions and a Cease-and-Desist Order (the “Order”), reporting that it had settled administrative and cease-and-desist proceedings againstthe Company’s prior auditor, BF Borgers CPA PC and its sole audit partner, Benjamin F. Borgers CPA,permanently barring BF Borgers CPA PC and Mr. Borgers from appearing or practicing before the SEC as anaccountant. As a result of the Order, BF Borgers CPA PC is not currently p