Strengtheninglivelihoods andbuilding resilience.
Thinking bigger todrive real impact.
letter frommike kirban
COFOUNDER & EXECUTIVE CHAIRMANOF THE VITA COCO COMPANY
Dear friends,
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Sincerely,Mike
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FY 2024 KEYFINANCIAL METRICS1
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how we dobusiness
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*'P^aZo^319 full-time employeesZg]Zk^a^Z]jnZkm^k^]bgG^pRhkd