如何 5 家大型公司通过认可建立社区

Employee recognition is a cornerstone of work culture. As the competition fortalent escalates, and employees increasingly keep their options open, makingsure your people feel valued is more vital than ever. Strategic employee recognition is now one of the most relevant tools tomotivate, engage, and maintain your workforce. Everyone’s life work is the workof a life. And individuals need to feel valued for the days, weeks, and years theycontribute to an organization. But how do you show someone you care?Especially at work? Here are the stories of 5 top companies and how they intentionally useemployee recognition to connect with their people, improve fulfillment, andbuild outstanding work communities. Capital One Capital One knew they wanted to synthesize data, technology, and humanity intheir company’s recognition efforts. The company took an inventory of all their associate recognition programs andgathered feedback from business units to learn best practices and what theyneeded. Armed with concrete data, the team crafted a recognition strategyspecific to their people. Capital One worked with O.C. Tanner to createONEderful, a recognitionprogram powered by Culture Cloud and personalized research from theircompany. “It’s such a good partnership,” says Kelley Lynch, HR Director. “Both ourcompanies have gone through this transformation to think not just about a specific technology, but what is the recognition experience we want to create?How do we make it an experience for our associates? We bounce ideas off eachother, we often test things … it’s a true partnership.” SOLUTION When ONEderful launched, it gave associates the ability to recognize each otherfor all types of great work. It consolidated the number of recognition programsand provided a consistent recognition experience in one platform. The program is designed to meet employees where they are. It integrateswith multiple platforms to ensure it’s easy to use and people can recognizeseamlessly when great work happens. RESULTS A high percentage of Capital One employees are using ONEderful, fuelingsuccess for associates and impacting their culture to drive business outcomes: •75% of associates in 145 different business units have been recognizedthrough the program •Continued uptick in recognition, especially peer-to-peer•Recognition is given more consistently, and business units are now usingONEderful for all their individual recognition programs•Associates are feeling more motivated to contribute to the success ofthe company “Part of why it’s so important that we weaverecognition and appreciation into the fabricof our culture and elevate the importanceof its impact is because now, more thanever, we understand that recognition,just like compensation and benefits, isa fundamental part of the associates’experience at work.” —NICK ROSENTHAL, SENIOR ASSOCIATE IN HR COMPENSATION CAPITAL ONE Today, a whopping94% of employeessay Capital One is a great place to work.They are #3 in Fortune Best Workplaces in Financial Services 2022 and #10 inFortune 100 Best Companies to Work For 2022. This level of excellence doesn’t happen overnight. Capital One consciouslycultivates a culture of fulfillment and community built on recognition andappreciation for their people. American Airlines American Airlines knows a thing or two about journeys. With more than100,000 employees and flights all over the globe, they take care of people,especially through times of adversity and uncertainty. American had several recognition programs but wanted to expand their effortsand make recognition more accessible to a team dispersed all over the world. American partnered with O.C. Tanner to create an improved recognitionplatform that would encompass the many types of recognition they needed toimplement across their diverse workforce. SOLUTION Nonstop Thankslaunched in 2019 as a seamless platform that gives every teammember the ability to recognize the great work of their peers. It includes amuch broader selection of awards to choose from and allows for flexible typesof achievements. Leaders like Claire Madden enjoy the ability the mobile app affords her torecognize on the go. As the Senior Base Manager of the Flight ServiceBase Operations at Chicago O’Hare, she can’t always see her team of flightattendants in person. Madden relies on customer letters or other team members to share stories offlight attendants going above and beyond to support each other. She is also able to recognize across functions when someone from another team helps outa member of hers. Work culture at American was put to the test when Covid struck in 2020.Fortunately, Nonstop Thanks had launched just in time. When companies across the globe pivoted to remote work, many struggled toadapt and keep employees connected. Not American Airlines. Even as flightswere halted and their business disrupted, they leaned on Nonstop Thanks tokeep their people together and motivated. RESULTS Since the launch o