阿斯顿马丁DBX惟美之旅方案

贵州惟·美探镜之旅The Pursuit of the Beauty in Guizhou CONTENTS •活动企划Planning•活动概述Overview•行程规划Schedule•活动管理EventManagement•公司及团队介绍About Us 活动企划.Planning 品牌理念Brand Mission 惟·美 与 生 俱 来 的 优 雅 美 感 与 英 式贵 族 气 质 ， 让 阿斯顿·马丁成为众人心目中极致生活方式的代言。全新的品牌主张“惟·美”，以更高的维度诠释品牌跨越百年的辉煌历史，具有传奇色彩和标志性意义的伟大作品，以及对“惟·美”的不懈追求与创造。 AstonMartin has always been talented for creating thebeautiful. Ever since the first crafted car more than onehundredyears ago,Aston Martin has been developing itsiconic style and become an internationally admired luxurybrand. The new kind of Aston Martin has inherited the legacyof its antiquity. And certainly, the new kind represents theunmistakablestyle of Aston Martin that was made withpassion and love. 客户诉求Customer Demands 独家定制Customization with Uniqueness | 与阿斯顿·马丁尊贵的定制服务一般无二，自驾路线也需与众不同独家定制To mirror the customized service provided by Aston Martin, we design unique routesto cater to the varied interests of the contracted customers. 追求极致The Closest to Real Adventure | 追求极致生活对未知的旅程充满渴求，向往人文自然多样而又神秘的目的地We are longing for the journey with the passion to unveil the adventure that isfull of cultural diversity and mystery. 不凡品质ExtraordinaryQuality| 即使在路上依旧不能放弃对生活品质的追求，风雨兼程也要精装上阵We value the high quality of lifestylefor our customers, and the best way to tellis when we are on the road. 阿斯顿·马丁首款SUV DBX秉承其在“惟·美”设计、奢华感官体验与驾驶动态性能方面的一贯理念，以全新维度重新定义SUV概念。DBX,isanewkindofAstonMartin,onefoundedontheprincipleofBeauty，Luxury，and drivingDynamics. 活动策略Event Strategy 自然在创造贵州时，是充满匠心的。正如当地民族在创造自己的文化，苗银、服饰、苗药、民族歌舞等等，将自己对美的追求融入其中，在千年的历史长河中，闪耀光彩。 阿斯顿·马丁一直致力于对美的追求，在制作过程中，以工匠精神去精心打造每台车。艺术只能以艺术自身的标准来评判，在追求“美”的这件事上，阿斯顿·马丁一直行不止息。 让我们前往贵州，驾驭DBX去看见美，拥有美，开展一段“惟·美之旅”。 Nature has created Guizhou with artistry, and the localculture has reflected such beautifulness byMiao-styledsilver accessories, clothing, herbs, and folk songs. All ofthese elements have merged to represent the pursuit of beautyfor Guizhou with a history of thousand years. Aston Martin is dedicated to creating the beautiful with thespirit of the craftsman. Every Aston Martin has been createdwith the highest level of beauty because Aston Martin hasnever stopped pursuing beauty on its journey of legacy. Let's get excited because we are about to start our journeyto discover the beauty of Guizhou with the beauty of DBX. 惟·美 贵州 GUI ZHO U ThePursuitofthe Beauty in Guizhou 2021阿斯顿·马丁惟·美探境之旅 活动概述.Overview 基本信息GeneralInformation 时间：2021.8Period: August, 2021 地点：贵州Event Location: Guizhou 场次：40组客户分5批，每批8组Expected Attendance:40pax/5 groups, 8pax/group 时间：每场活动三天两晚,共计7天Duration:3 days and 2 nights/group，total 7days 车辆：4台车8组客户（每台车2人试驾）；1台教练车Carpool:5 vehicles including 1 instructor car,2 customers will share 1 unit of DBX when test-driving 活动整体排期Event Master Plan 活动亮点Highlights 政府合作 极致路线Route of the Best Choice 全程专业保障英式管家服务Provide professionalbutler service fromstart to finish 深入多彩之境极尽惟·美Seek into thecolorful scene ofGuizhou 探秘多彩贵州Colorful Guizhou “用美丽回答一切的地方。”“To answer with the beauty.” 起伏的群山，灵动的流水，绣在衣服上的古老文明，还有回荡在舌尖的酸爽滋味。贵州是一个调动全身感官去感受的地方，丰富的自然景观自不必多说，更有来自民族的精彩人文魅力。 The mountains, lakes, and the taste of food are allembroidered on every corner in Guizhou.Guizhou is a place you should experience with allthe sensory organs in your body.To feel the vivid natural views and the glamour ofthe nation with this trip to Guizhou. 品味贵州佳肴Taste Guizhou cuisine 行程规划.Schedule DAY 2 第一天行程安排Day1 Action Plan Day 1活动体验亮点 坐拥星空晚宴 下榻古风酒店 沉浸古镇夜景 Enjoy the night scene ofancient town放空身心沉醉古镇惟美夜色，感受古镇夜市繁华 Tradition hotel experience抛开尘世烦恼，静心沉浸于文化韵味的轻奢旅居体验 Enjoy the gala dinner尽享自助晚餐，结识新朋友、与现场嘉宾对酒当歌、交谈甚欢 打卡惟美风光-青岩古镇Qingyan Ancient Town 贵州四大古镇之一，位于贵阳市南郊，建于明洪武十年（1378年），原为军事要塞。古镇内设计精巧、工艺精湛的明清古建筑交错密布，寺庙、楼阁画栋雕梁、飞角重檐相间。镇人文荟萃，有历史名人周渔璜、清末状元赵以炯。镇内有青岩教案遗址、赵状元府第、平刚先生故居、红军长征作战指挥部等历史文物。周恩来的父亲、邓颖超的母亲、李克农等革命前辈及其家属均在青岩秘密居住过。 Qingyan Ancient Town, one of the most famous historical and cultural towns in Guizhou Province, lies in the southern suburb of Guiyang. QingyanTown was originally built in 1378. Walking inside the inner town, visitors will surely marvel at the ancient architecture here. There are over 30types including monasteries, temples, cabinets, caves, courtyards and palaces. All of them were delicately designed by the skillful architects ofthe Ming and Qing Dynasties. 青岩古镇酒店推荐Hotel in Qingyan AncientTown 贵阳文凡状元别院 位于贵阳市南郊的青岩古镇内，与“琴鹤谱志，论语传家”的贵州状元赵以炯的故居比邻而居，故此而名。 别院是以古代屯堡建筑艺术，阐释现代文化旅居体验的度假酒店，为你提供富于文化韵味的轻奢文化旅居体验。 Ven Courtyard Hotel Ven Courtyard Hotel is anarchitecture built in Tunpu-style inthe ancient town. 欢迎晚宴流程Rundown-WelcomeMeeting 17:00-17:02倒计时视频CountdownVide17:02-17:05MC开场(领导嘉宾介绍）MCWelcomeVoice(Guestsintroduction)17:06-17:26产品专家上场讲车（Workshop)17:27-17:30过渡视频DBXTVC17:31-17:34领导致辞GMWelcomeSpeech17:35-17:38市场负责人分享活动期间公益行动MarketingHeadsharetheinformationofcharity donationduringthecamp17:39-17:44市场负责人分享活动流程MarketingHeadsharetheroutesofthecamp17:45-18:15驾驶安全培训Safetydrivetraining18:15-18:20前往餐厅GototheGaladinner18:20-20:00欢迎晚宴Galadinner 红酒品鉴Red wine taste 晚宴现场安排认证品酒