全球电竞运动行业发展报告

!"#$%&'()*+,-.)*/+01234,56789:';<=>5,?@A23BCDEF'GHIJ+KLKMN'OP+QRSTUVWXS+YZ[U\VW]U+,^_`abcdefg]hijE+klm5nopqrs't^`auv=GIw"xyz{|}*~'€ÅW‚ƒ+,C„'…†`aW~‡ˆ‰uŠ+‹ŒçKoŽ„èê‘'’“j”•= –23—C„˜™W†š'‹Œ+4,›œù'žŸ¡GHIJ'9¢£‰¤+¥Œ¦§Kw¨©'ª«W¬®¯+°±pq²³uŠ'GI´μ¶·¸P.¹º+.»¼w½¾a'f¿¢wÀ†Á¡GI!1ÂÃÄÅW‹'çÆÇ=KÈ+ÉÊËw„Ì+ÍÉÎ;wÏÐ= ®¯CÑÆÁ¡–Š+wÆÒÓ9¢=–GHIJ,pqÔÕ'Ö^‹×ØÙÚÛ¾ÄÅ+ÎÜm5nopqrs'–Š+Í",(ÝÞßàáVâ‡ÙÚãäåæ¤çè+GHIJ'Âéêëìí¶'ȤÈy=¥Œ¦§KîpqGIâïðμ¶·%&ñ“ov1òó+ÅpqGIðμ€Åôr„õÊ+ö÷»¼Â'øùú+ö÷ûü´μýþ'ÿ!+ö÷"#$,'Ö^%&'()=K®¯o*++Kf¿o,-+r„»./ïGHIJðμŠv1ø½çè= …%&0+…%&12345:ªK6@±¶7f8:= 8÷]`9:;<›+=>?%&¢@+„¤CÆAB;CD%&EF=˜GóHö=9:<›+IJ7@#K2= %&8¶7EF+Lo@±«Mf“o(Nf«MOP'QRSTtU+CV‚8÷4μ'RÅ= ÈWAXª«]ÙðŽ:YZ)[\'8:]^ô+_`aGI›b+Í`acGI›b= "*defghief'+jkJlIJlbcl~mdvn'o:QpqμrÇÅ›b%&'®sbc`atu´μ= ]˜vwÔÕE+Öx-GIyz+B{|GI:v}Ž~'›b= ±;¾pqC„š€lGI´μ¶·ÅOl˜E‹‚ýþlƒ„…²†P'‡ˆ+8‰Š'V‚˜™W†š+_`‹GI´μmŒPnç'ÄÅ+Í`aŽ*¢¶·èê'ÂÃÄÅ=‘]˜G+’“`aS˜l”˜l•–li\l¿˜l—…l˜Pl™pš1˜™= !"#$%&'()*+,-./01#2345678+9':;<=>?@ABCD'+9EF-.G=HIJKLMJNOPQDR+9CD8'S"T@UVWXYZ[GVW\]^_`abcWdeCDf8'CDghijk*lmno'pqrstqu-vw.#2Q ()*+,x.JyDJz.J{|J}.J~J€ÅJ‚Z?Hƒ„.…†‡+9'ˆH.…U>>BCD':j‰>>>B+9CDQ DŠ‹ŒçŽZfèê‘’1fè[’„fèQ’1fè“”•–Y—˜™J–šJ›œJqùJšžŸ’1#$—4¡¢£Y¤¥’„fè“”•-¦G§¨…’„©vª«'¬®¯°±±²³J´μ¶²·¸¸¹Ÿ’„º»¼½¾¿¢£Y¤QfèÀÁÂÃÅÄÅÆ'ÇÈA>AAÉUÊG=yuA>AGÉUÊG=yQ Ë,ÌÍÎÏÐÑJÒÓÅÔ'ÕÖÌÍ×ØÙÚ…WY¤“”'T‡ÓÛfèÜÝÞß'ÕÖÌÍà×ØÙáÓWâãäåQ Ë,-¦[w.ÌÍÒÓÅÔJæçèéJê“ëìŸÞß'íÌîÍïðñòph‡Óóôõö'×ØÙ-ßW÷DâãøöQ !!!! !!!!! !!!!!!中国电竞产业用户规模和特征………····……………… 29-31电竞用户观赛情况与驱动因素···························· 32-34电竞行业网络关注与情绪走势 ··························· 35-37“电竞入亚”推升网民信心与期待·························38-39城市电竞融合发展持续被看好···························· 40中国电竞发展及用户特征小结···························· 41 !!!!43-444546-4748 !!!!51525354 !"#$%&''()*"+,-,./+0123456789:;<=>?@+AB23CDE6F",:G.=+?H,:IJ=KLM4NOPAB45>,-,9/+QR*S6TG:JUOVW/7XYZ[7X8\:<J=> ]^+_`ab01cde*fghijk()*"lmn (op,-,./+012q3rst6upvJG=wx>yz{|+}~01€Å‚ƒ„…†‡ˆ‰Š‹23ŒçŽèê‘R’“”+•–—˜™š›œOùžƒ23Ÿ‡Žèƒ¡¢23£¤¥ƒ¦§¨©ª«¬ˆ®¯°±²³Å+(o012345´μ6¶R·¸¹+23ŒçŽèºZ»D¼½> ¾¿À½*"lm+ÁÂÃÄ'ÅÆÃÇb2q3rhOÈÉÊËvJ-/ÌÍÎÏÀ½+23ÐÑÒÓÔÕÖR×ØÙŸÚ+ÛÜ5ÝÞ£K01‡zß›àáâ‡Íã+äåæçO01²³«> è?阙š›œ623êK®ëìíîï+R’ðËñòÁÂÃÄ'ÅÆÃÇ01ÈÉÊËOZ[ÎÏ+óœôõö‘ö÷ø23éRî®ëzßîï+23£KÅRùÁ01zß›àúûîïÇOüýþÿ!"+(oÁ23#$Ç6£K23z߇ŽèOÅRù%&'¥> -¦ƒ7ˆMWÌÍÒÓT3©¾ƒÇ']ªm«Û'¬]J xJ®“-¦ÌÍÒÓT3dd¯WˆÞ'¬|]Jw¬[.J°xŸˆMT3«±'Û²³[.³¢,´μQ¬]T-¦ÌÍP**¶,·ìˆ¸'w.Jz.ȹºm.…¥»ÈÌÍW¼”ˆ'xÌÍÒÓ[PT3d¯Zd½'x.*¾¿ÀÁWÂJÃÄ[—Å'¬T-¦ŸÆÇWÌÍNȾ¿¥®³d¯ÌÍP¬®[®.…Ⱥ'£€ÉÉ®Ê!"wËÌ}Í{'¢Î(ÌÍÒÓT3¥¬|]Jw¬[.J°Ïx³ŸˆMÐN“-¦ÌÍÒÓ±Ñÿ3wWw½ˆ{'›fP‘*«Ûgh'àÒTZ¢¿>_Q ÌÍ»È0Ó»‡÷é'‚Ô¥œ.#2WyÕ÷ŒÖ×wQ+9BC'ØÙŸÚ),Ì̓Ù܉)ƒÛfÜ'àÝsÞ‚OTƒK߈àáEÌÍ÷颣âȉ×èw'–Âã݉õ-ÌÍ;ä1åŸQæ-ç*"èéÌÍà á‡ È W 'êy D „œ.* –ǃS " =>V '’ $ “w .* – ë>!@V'ìâÅÆÌÍTœ.#2÷ŒÖ×w**¨nˆ¸Q ÌÍ÷édÈ-¦Û˜÷éW0íâ'YZÌÍ÷éW45î[ïð'$‘ñdȃ7.…Jƒ72òWóôõ!½»WwöL{[w÷ø{ùú'†KÞÈ.b½»×Ø›hQ Ìͻțfûï÷éW3ü•'ýþÙ8ÿ!"'y#dÈ.b÷é½»W¨n$v[öL'%ƒ7.…WÃÄ*3CK&W>_'ƒ7÷é'¡Jƒ7ˆ(WóôÒÖ:)[*pQ +9p+BC'œ.#2,7wÌÍ_%ƒ7.…ƒ7÷éWó¢-.Ü'†K/¨01{W*–'êyD„ÇS"2dQ78'¢«•TG.…'T3w.…W#2,7Z¢½'ÇS"?>VQ/‰áT3w.…TÌÍ/0›f÷é3('¢‘×h[3C>_'*07£4Q wÌÍ¥]{dÈÌÍ5†.b½»W¨n6>Q+9fèBC'T7+9W]³.…w'ê«Èr8WyD#2„'$¨U.S9d#2Ç,È']^_€ÌÍ—ÅW`‡'þTwÌÍÿ:,ƒ7.…,À{wÌÍ5†.b÷é½»{wÌÍ;<'()¡=>.?Ë{w@A*¢¿âivŽ—Å£¥Ì͘™{€*ƒ7šZW›t»ÎQ 78'¬[\]^_È›¼«'âivŽ—Å4B¢¿CDÌ͘™W£¥'ÌÍ—ÅW.béEmÆBÿ:QH0É“'ê[\]^_„'¬|]^è_JF*G^è_J¦HIJÌÍÀŸ¿HKLÌ͘™‰áÌÍ¢£W.bm—Å#$âÈ8M¢,«½Q ÌÍ.béT3W‘vÞs€'œ.#2Ø*–NO*07]ªQw.J{|TwÌÍPùQhUèRS{ÞßÃT*–d½'€ÅJ‚ZJ}.J~ÃT*–d½WÇ“wÌÍdÈ›W.bUVWX[OPÿ3«{Q/YHØ:7«“M£ZÌÍ,OPWUè»ÎQ1„'T3w.…#2TœÞs€WÃT*–¶Û¿fM½•TG.…'ÅÆ,ÌÍ.béÁ[Z¢½Q w.ÌÍT3¼p\JÍï]h«:'TÍï^0JPÐÑJÒÓÖtŸÞßr4Z«Û·ìQ-¦_èÌÍ`¼abca'!"de£Ñ-¦éf…Jgä-¦—Åv4Já.bÌÍhižjh»J—Åhi>kl›Ÿ04”Þ•'&.ÌÍmƒnokTppqrQ ™¡'sYt™ÕtéTu'ÕÖJvwËJ#xJyzûïŸw.de†0p£Ñ-¦éÒ{[—Åf…'¬ä|}9~¸·°²J~¸·°²€²Å²‚ƒy„ }μ‚Å }μ‚ÅJ…μ¸†‡ˆ±‰ ~¸·°²JŠ³²‚μ ¸† ‹μ¸³Ÿ_èÌ͘™ÈºWmƒŒ}çŽè(dl'?伫Èê‘W-¦_èÌÍ—Åv4Q78'Ì͇ÓTá.bÌÍhiWžjh»Þßࢣ’“'5†w.ÌÍá]³ÌÍJ”ùÌÍWž•Q ,-,,/+(23í)*+òàÅ+,-.¡¢(23/0ðËÎ1p2¹3Ï+¡¢«4£K0123ŒçŽè¦¤¥>è?é567'Å68ÆîïO59:23í)z;@7<_6=$9>68?$à ,-,,+K¡¢23@A*+íB+QCòàDô¹23EÞFC@G'H¡q”IOJK+ÿ¹‹¡¢23OL#>@ŸMå,-,,/NEOP¡qQ@í+*"lm/íIRáSTU*V,-,J/W7ÿDRX> ÂÃÄ'ÅÆÃ9>6ÅÆÃ*"lm+,-,,/¡¢23¨©YZ7X+¡¢23í)0/Œ[D,.;\\ùÜ^O4N^]+V,-,J/7XDJ:9X>?@+^ø_`O¡¢2q3rîïé567'Å68ƃa'bc7$d$?$8eÃf g68? g68?ƒhig_a'bc7$á9jf_k> xyz¸³±y…šμ³±yfèBC'¦š¸z°†‰ ˜²·²°¸‚dÈA>AAÉdŸÆÇWcmÌÍWÂ'$àá‹μ¸³μ‚±—Åõ-83S"G>>§‹8Q78'cmàmT.bmvŽ§_WÌ͘™€'¨©Â¬|]^è_KLcm[ªc«h–—'[\]^_ÌîÍï.…<¬Âîwà*cmQ cmÌͯZ¿IéJáÓéÞsT3Q0Þß'€b°'cmÌÍÃÄ4BmTƒ7±©WÌ͘™[¢½Ð²W—Åw¥³0Þß'cmTÌÍÒÓwW´μ{“{¿I'ŠºÈJÃĶ3E·Â¸.J¹ºJ^FŸQá178'cmÌÍWeÓ»¼‰þŽE¢ôij'ÈÌÍÒÓT3Z¥›×hQ pqGIœùÖ^žŸØÚ¡v¢+£v¤r„¥7+¦¶§¨+ä¶ê‘= KyzEFoœù+GI©ª%&«¬+ü®g¯°+±t¥GÏÐ+×Ø®nÂ'pqam²³žŸ´= pqÔÕºÇyzWÖ^L:¬»øù+ºÇÖ^€Å¼ø½+Öy¤ùpqÔÕJÿ½¾¿À= KàáVâ‡oòó+]˜±tõμGI'˜¶a¶·+ÅpqGIÄÅ'm²˜·Ì¸+fgw½_¹= ùèxyz¸³±y…šμ³±yfèijA>AAÉõ-83®—ä=>>J A>AGÉ=½UÊõ-83®—ä=>>W—Å'¾!"ó¿Þ•À7—Å`aˆÁijT'`aˆÈx.W€Â—Åf8Jõ-83[½Ãõ˜fMNÄ0'—ÅGEA"H'õ-83[½Ãõ˜fd½W—Å“FÅ*ÊA>AA-¦JÆ—Q‚ǻȬ|]dÛÌÍP':*==H—Å€Â'õ-83[½Ãõ˜f”ÄÈ'BCm‚ÇÌÍÒÓTæçÉ4JÌÍ÷éîŸnoaÊŽ½ÑT3Qz.»Èd\þÌÍËÓéW.…'*@H—Å€Â'õ-83[½Ãõ˜f¸”ÄÌ'BCmT$÷éL.WÍÎvtèa'ÌÍ—ÅàÊŽÙ«Û-¦nohQ ‘vÏÜE.…Ðß'H0É“ÌÍTœ.W£ZZr4«½âf'ŽâÇÑ•6>⬀QŠ£ZZâã'&.ÌÍÒÓ£ZZŽâ@A!?G'Tºn.…w£ZZNÁÄ0¥x.Íe•w.'¬@A!G@NÁÄÈ¥yDJF.J~â”ÌÒÓ¸Qùèxyz¸³±y…šμ³±yfèijA>AAÉõ-83®—ä=>>J A>AGÉ=½UÊõ-83®—ä=>>W—Å'¾!"ó¿Þ•À7—Å`aˆÁijT'`aˆÈx.W€Â—Åf8Jõ-83[½Ãõ˜fMNÄ0'—ÅGEA" ÌÍÒÓT3T/Ô.…r4«½£ZZ'0“Õ•/Ô.…îÖÌÍÒÓùú«(‰T3×âØѥȓ`a±Ù•]^_/C‘*