中国红色旅游的政策演进与内容评估

、。3201612—“”、、、。20169《2016—2020》。20161214《》。20171《》、、、、。20187、《2018—2022》。20226《》。2016、、201612《》201612。3．。“”328。“”、、、。496．1。、。“”、、、。10116．855%202042。、935．2。、、18215844．63%12435．03%7220．34%。。1．、。200420。、、33．5%、29．7%15．2%。8．9%、5．1%、2．5%、2．5%、。2．35%、22．5%、19．8%、19．5%。、。4．0%、4．8%、5．6%、6．3%、7．1%。3．20．6%。66．7%、19．6%、8．3%5．6%。、、、、、。、、、、、、、。、、、、、。－“”5916．7%。47．5%32．2%20．3%001 2．J．20161．3．J．20208．4．2004—2019J．20206．5．J．201910．6．2000—2018J．20199．7．1949—2013J．20148．8．J．20188．9．“—”“”J．20212．10．J．20214．11．J．20127． Policy Evolution and Content Evaluation of China’s Ｒed Tourism HAN Yuan－jun1 ZHOU Xue－rui2 1． Strategic Ｒesearch Institute China Tourism Academy ＆ Data Center of the Ministry of Culture and Tourism Beijing100005 China2． School of Economics and Management Beijing Jiaotong University Beijing100044 China AbstractUsing the content analysis methodthe article conducts a structural statistical analysis of 182 red tourism policy documentsissued at the national level in China from 2004 to 2022and comprehensively evaluates the evolution process and content system of Chi-na’s red tourism policies by constructing a three－dimensional analysis model of policy goal valuespolicy toolpolicy functions．The research findings lie in the following three aspectsFirstly the evolution process of red tourism policy has a core and three stagesof policy value objectiveswith the long－term objective of“inheriting red genes and conducting red education”and the three stages ofobjectives evolving from system construction to integrated developmentthus achieving red tourism quality improvement in the service ofnational poverty alleviation and rural revitalization strategySecondly in general red tourism policies shows a trend of steady rise in theearly stagea rapid development trend in the later stage and diversification of policy issuing departments with policy formulation in-creasingly focusedon coordination between departmentsThirdlypolicytools for red tourism are characterized primarily byenvironment－based toolsrelatively abundant supply－based tools and insufficient demand－based tools and there is consistency in thelong－term characteristics of the policy’s goal values instruments and functions with each stage highlighting distinct priorities． Keywordsred tourismpolicy tool policy text content analysis method