中小企业新手TikTok电子商务最佳实践

A step-by-step plan to lead your nextcustomers straight to you on TikTok The Challenge: Whether you’re an established online retailer or just getting started sellingdirect-to-consumer, finding your next customer can be challenging. The Solution:Your next customer is shopping on TIkTok. This simple plan will help you find them and increase your online sales. 92% of users globally take action after watching a TikTok video*Source: TikTok Marketing Science Global Time Well Spent Research 2021 Conducted by Kantar The overview: Here’s how to get started with TikTok Ads We’ll walk you through the details on page 2 and 3. Build your firstad creative Create your TikTokAds Manager account Set up yourTikTok Pixel ●Set up 3+ tracking events●Turn on AutomaticAdvanced Matchingand First Party Cookies ●Pick a video for Spark Ads●Check out our creativetools for inspiration ●Set Up Payment Measure, optimize, and grow your sales on TIkTok! Run your first campaign ●Use the Websiteconversions objective●Optimize for Add toCart* first●Start with at least$30 daily ad groupbudget for optimal results●Choose your targeting Optimization strategy: *Start with Add to Cart events for better results If you’re just starting out on TikTok ads, the system needs tolearn what types of visitors are more likely to convert onyour website. Optimizing to an action like Add to Cart willhelp the system understand your ideal audience faster.After you see success here, you can focus on CompletePayment events. Proven Results:HiSmile drove a+28% lift in revenueusing our formula Context HiSmile started advertising on TikTok with lower funnel events likeComplete Payment from day 1. They saw limited results. Solution HiSmile tried optimizing for events earlier in the purchase journey likeAdd to Cart to teach the system who was most likely to be a customer. Results With the new approach, HiSmile sawrevenue increased by 28%.See the full case study here. The Checklist:Guide to running your first campaign Check the boxes when you complete each step! Lorem IpsumCreate your TikTok Ads Manager account ipsum dolor sit amet, consecteturadipiscing elit. Etiam eu turpis molestie,Register for a TikTok Ads Manager account(see detailed instructions here. This works best on desktop.) dictum est a, mattis tellus. SedSet up a payment method (Go to Dashboard > Account Settings > Payment) ut interdum tellus elit sed risus.Maecenas eget condimentum velit, sitLorem IpsumSet up your TikTok Pixel amet feugiat lectus. Class aptent tacitisociosqu ad litora. Maecenas egetcondimentum velit, sit amet feugiatipsum dolor sit amet, consecteturadipiscing elit. Etiam eu turpis molestie,Why?TikTok Pixel allows advertisers to measure ad performance, optimize campaigns,and find customers. It is essential for running conversion ad campaigns for your website. lectus. Class aptent taciti sociosqu addignissim, metus nec fringillaSelect TikTok Pixel underAssets > Events > Web Events accumsan, risus sem sollicitudin lacus,ut interdum tellus elit sed risus.Turn on the Automatic Advanced Matching and First Party Cookies toggle Maecenas eget condimentum velit, sitamet feugiat lectus. Class aptent tacitisociosqu ad litora. Maecenas egetSet up at least 3 events: View Content, Add to Cart, and Complete Payment. Werecommend using Event Builder to do so for advertisers with limited developer resources. lectus. Class aptent taciti sociosqu adlitora tPro tip: Pixel Setup ●Set up Pixel with a clickif you use a TikTok E-Commerce Partner Platform. Partners include: Shopify,BigCommerce, Ecwid, WooCommerce, Prestashop and more! ●Add Pixel Custom Code events with little to no developer resourcesusing TikTok’s tag template withGoogle Tag Manager. Learn more here. ●Verify Pixel and Event Setupby downloading TikTok Pixel Helper in the Chrome Store to check for anyerrors in setup Build your first ad creative Don’t be intimidated by the video format–we have plenty of tools and resources to getyou started. Find an existing TikTok video to use as a Spark Ad Why?Spark Ads have a134% higher completionrate* than standardin-feed ads. Check out our SMB Creative Playbook for more information on bestpractices and tools to make your ads a smash hit. Pro tip: Spark Ads ●Spark Adsare an ad format that transforms existing TikTok videos into paid ads on the For You feed.Because Spark Ads feel like native content, they tend to perform better. ●Our internal research suggests thebest performing Spark Ads are videos that touch on yourbusiness or product with the most views.This works better if your video is recent, within the first 3-5days, but you can use any TikTok video with Spark Ads. The Checklist Continued:Guide to running your first campaign Check the boxes when you complete each step! Lorem IpsumRun your first campaign ipsum dolor sit amet, consecteturadipiscing elit. Etiam eu turpis molestie,Start setting up your first campaign in TikTok Ads Manager by clicking onCreate an A