P2 - 3 43 46IP48 51 5 DTC P0 - Meta 16202326 Meta5457 P1 - 29323540 DTC DTC 元 DTC DTC 元 DTC Meta DTC Meta DTC 3C 2023B2C1 20232,48812,386 3C YOY 30% DTC B2CDTCDTC DTC 12.7%2020 2024 DTC(CAGR)1 DTC 4 3 eBay Wayfair , 看起来棒极了 EverlaneAllbirds DTC DTC DTC P1 - P0 - P2 - 1 1 1 2 2 2 DTC DTC DTC P0 - ••DTC•DTC v P0 - DTC DTC P0 - ••• ••• • P0 - DTC DTC 1-2 P0 - 2. Step 3: 火花爪1 Step 3: 火花爪黄油 - 拉伸 火花爪子... Spark Paws Instagram“# SparkPaws »“# SparkPawsPetStyle»3 150 P0 - DTC 1-2 DTC P0 - 1. 1-2Step 2: ROI 1-2 Meta 1 Step 2: Facebook Google 50 700 CPM ROI > 41 P0 - 2. ••• ••• • • AI • Rothy 's1 Rothy 的 164 Rothy 的 Vogue Rothy 's 30 8.5 P0 - DTC DTC 1-2 P0 - 4 DTC •• •KPI DTC •••• ••DTC • ••• DTC P1 - ••DTC• v P1 - DTC UGC P1 - 1. 1 DTC P1 - DTC UGC P1 - 1. 1 …Lazada …… 25-35… P1 - DTC UGC P1 - DTC UGC P1 - DTC P1 DTC P2 - •DTC• • v P2 - DTC IPIP AI P2 - 2. Facebook Rothy 's1 Facebook Rothy 'sFacebook“Rothy 的瘾君子 ”25,000 FacebookRothy 'sV Facebook P2 - DTC IPIP AI P2 - DTC IPIP AI P2 - DTC IPIP AI P2 - 2. 1 AR ••50+200 Meta Meta 元 DTC 123 1. API APIMetaMeta API API API 元像素 13%元像素 API 1.2.3. 1 19%元像素 API 2 1. API Ray - BanAPIFacebookInstagram36% 7% 19% 36% 元像素元像素API7% 元像素元像素API 36% 元像素元像素API,19% 123 2. 1.2.3. 像素 / SDK 180 1. KiwiCo Instagram Facebook卷轴 30% 27% 卷轴 27% 卷轴 30% 123 2. 卷轴 卷轴卷轴 80% 卷轴 40% 卷轴 1.2.3. 351卷轴 卷轴 65% 卷轴 85%2 卷轴 25% 卷轴 79%2 卷轴 123 2. 卷轴1 Meta— 8卷轴FacebookInstagram 44 8.5-pt2 8.5-pt 34% +卷轴34% 123 2. 卷轴2 卡尔顿干 Z 1.6 45% 1.6 45% 5.5-pt5.5-pt 58% 58% 123 3. 合伙企业广告 1.2.3.4.5. 22%ThurPlay22%2 19%19%1 53%53%1 21%321%2 3. 合伙企业广告 Instagram Instagram 3. 合伙企业广告 ••• ••• •• 123 1.ASC ASCAIMeta •• 1.2.3.4. 32% • •ASC 1 12% • •ASC 2 1.ASC Royaura Royaura Royaura2023 3 1218A/BRoyauraRoyaura 45 - 65 32% 32% 123 2.ACA (DABA) (DART) 20%1 15% 1 27%2 21%(CPA) DABA 2 DART 839%2 2.ACA 1 rom & ndInstagram Instagram 1.6 2.5 36% 1.6 36% 2.5 2.ACA 2 2.22.2 2.2 2.2 2.2 2.2 2.1 45% 45% 2.1 /