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DTC直营电商创意攻略白皮书

商贸零售2022-08-22-Meta足***
DTC直营电商创意攻略白皮书

《DTC直营电商创意攻略白皮书》 內容创意素材最佳实践P3携手创作者共同建设品牌:创作者内容的叙事框架、品牌内容广告P20聚焦短视频及Reels广告成效衡量测试方案P27创意疲劳与进阶赋能型目录广告(动态广告)P53 创意素材最佳实践 56%56% Facebook IQ Financial Services—Retail Banking”Facebook 1,026 2018 11 12 /367 30091 Then, you will read this in the very end. 70%70% +https://www.facebook.com/business/creative-guidance-navigator/mix-static-and-video-assets 4:59:161:1 4:51:19:16 Facebook 2019 9 Creative Shop 67%67%71% 携手创作者共同建设品牌:创作者内容的叙事框架、品牌内容广告 ✔✔✔✔✔✔✔ Branded Content Ads Alipearl20215Branded Content Adshttps://www.facebook.com/business/success/Alipearl: -65%-10%+97%Convert Organic to Paid 短视频R e e l s广告及成效衡量测试方案 222025 22 1~75%75% 212022 20 eMarketer2021 10 2What We Know About Online Video Audiences”Warc2020 7 45%45% Z /170%Z 70% 21Global Media Study, Video”Facebook 37,000 18-64 2021 12 20221 216,000 Z 2019 11 Meta R E E L SF A C E B O O K R e e l sF a c e b o o kFacebook Facebook Instagram R E E L S >45%45% Instagram Reels Reels Instagram 2022 2 AR >45%45% Instagram Reels Instagram 2022 2 >80%80% Reels 40% Reels Instagram 2022 2 63%63% 18-34 Edelman2019-2020 https://www.edelman.com/covid-19/perspectives/how-to-approach-influencer-marketing-during-covid19-pandemic 80%80%Reels Instagram 2022 2 Reels 40%40%Reels Reels R E E L S Facebook Instagram (Feed Ad) (Stories Ad) Instagram Reels Instagram Reels Meta 2021 4 13 Reels Reels 2021 9 27 -10 17 1600%BOSS Instagram 1600%$0.15BOSS Russell Athletic $0.15 6.46.4 B O S S 2 0 2 1 R u s s e l l A t h l e t i c I n s t a g r a m R e e l s 14 F r e d S t a u f f e r @boss @samsungsaudi2021 6 28 7 36.7S a m s u n g I n s t a g r a m Z 1 8 -2 4 G a l a x y S 2 1 #w i t h G a l a x yR e e l s S a m s u n g #w i t h G a l a x yG a l a x y S 2 1 6.918 -24 3.8 R E E L S ••••••Reels •9:16 •60 Reels Reels R E E L S Reels 9:16 Reels Reels 1 1 • • 2 2• + Reels • Reels •Reels •Reels •1 9:16 •1 9:16 Reels2-4 •x 200200 •1 2 2 Meta /Reels 2-4 •x 200200 •1 2 2 Meta /19 : 1 6 1 • •• Reels •29 : 1 6 1 •• Reels*9:16 Reels •TikTok 9:16 •Meta Reels 9:16 9:16 •1 9:16 •1 Reels 9:16 9:16 Reels 2-4 •x 200200 •1 2 /11• •21• • Reels •9:16 vs 9:16 •vs •vs/•9:16 •9:16 ReelsReels 1 2 ••••••oo3* 11 9%90%96%2020 8 2020 10 Ads Manager 4Help Center1. https://www.facebook.com/business/help/1346816142327858?id=5619063775870302. https://www.facebook.com/business/help/370852930116232?id=271710926837064 B R O A D A U D I E N C E S R E T A R G E T I N G B R O A D A U D I E N C E S R E T A R G E T I N G (SDK for mobile)(content id, value, etc...)–SDK •••(DPA) DTC:

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