百果园集团二零二四年中期报告

2024 中期報告2024 INTERIM REPORT 目錄CONTENTS Company Introduction2Corporate Information4Definitions8Performance Review and Outlook13Management Discussion and Analysis24Corporate Governance and Other Information42Report on Review of Interim FinancialInformation52Interim Condensed Consolidated Statement ofProfit or Loss54Interim Condensed Consolidated Statement ofComprehensive Income55Interim Condensed Consolidated Statement ofFinancial Position56Interim Condensed Consolidated Statement ofChanges in Equity58Interim Condensed Consolidated Statement ofCash Flows59Notes to the Interim Condensed ConsolidatedFinancial Information61 COMPANY INTRODUCTION OVERVIEW We are the largest fruit retail operator in China as we have beenrankingNo.1 in terms of sales of fruit chain stores in Chinaforten consecutive years(2014-2023),and we have built anationwidecommunity-based fruit specialty retail network withstore-as-warehouseand OMO features.At present,the growthrate of domestic consumption has slowed down, and consumers’consumptionwillingness is weak,and yet,they are activelypursuing consumer goods with high emotional value and whicharecost-effective.Therefore,the fruit consumption trend ofconsumersdemonstrated the characteristics of diversificationandpersonalization.In order to cope with the complex anddiversified consumption environment, we started implementing thenew strategy of “expert and leader in high-quality fruit industry()”at the beginning of 2024,and eachbusinessunit focused on three major battles,namely brandrenewal campaign, excellent-grade fruits leading campaign andgift campaign, with the goal of “building on brand strengths andbecoming the first choice of quality”. 6,00013.0% In the first half of 2024, the retail business unit focused more onhigh-qualitydevelopment with an emphasis on strengtheningbrandbuilding and optimizing the franchisee ecosystem.Weimplemented a comprehensive upgrade in nearly 6,000 franchisedstores to enhance consumers’ brand awareness of our products.Wealso proactively deployed emerging e-commerce channelssuchas RED and Douyin,and adopted a series of marketingactivitieslinking online and offline channels integrating brandbuilding and performance, so as to improve our brand exposureandpromote the sales of our products.In order to improvetheprofitability of franchisees,we continued to promote anumber of measures, including the assistance from “operationsinvinciblearmy()”,the set-up of a benchmark store,and the support of digital and intelligent system. In addition, wepenetrated into diversified consumption scenarios by expandingthe “healthy fruit gift”. In the first half of 2024, the percentage ofthe sales of fruit gift boxes out of our total store sales increased to13.0%. COMPANY INTRODUCTION 2B30.0%1,469.7 Benefiting from the continuous expansion of customer base andproductofferings in the domestic and overseas markets,our2B business unit continued to maintain a steady upward trendin the first half of 2024, representing a year-on-year increase ofapproximately30.0%.Shenzhen Banguo also further expandeditsmarket share,with the gross merchandise value(GMV)ofRMB1,469.7 million in the first half of 2024. 4216.0% Since 2024, we having been concentrating our brand resourcesonpromoting our Excellent fruits.We held two Excellent fruitspressconferences in April and July,2024,respectively,whichfurtherenhanced consumers’awareness of Excellent fruits andhighlighted our differentiated advantages. As of June 30, 2024,we had successfully introduced 42 category brands to the market,and the sales of such brands accounted for approximately 16.0%of our total store sales. OUR STRATEGY Our strategy is to be an expert and leader in high-quality fruitindustry. OUR VISION Ourvision is to become a world-leading fruit eco-technologycompany. OUR MISSION Our mission is to offer delicious fruits and enjoyable lifestyle topeople. OUR CORE VALUES Our core values are conscience, trust, altruism, innovation, andresults. Conscience means that we should have correct conceptsandgoodwill in development;trust means that we should fullytrust partners including our franchisees, suppliers, consumers andemployees; altruism is a guide to our action, and we should takeinto account the interests of others in everything we do; innovationaccompanies us at incorporation, witnesses our growth, and thusisthe source of power that supports our future development;results means that we should pay attention to outputs in everythingwe do, and optimize the process through the results. CORPORATE INFORMATION BOARD OF DIRECTORS EXECUTIVE DIRECTORS Mr. YU Huiyong(Chairman of the Board)Ms. XU YanlinMr. TIAN XiqiuMr. JIAO YueMr. ZHU Qidong NON-EXECUTIVE DIRECTORS Mr. PAN Pan(resigned on April 12, 2024)Mr. HU Qihao(resigned on February 2, 2024)Mr. SUN Kai(appointed on June 6, 2024) INDEPENDENT NON-EXECUTIVE DIRECTORS Dr. JIANG YanboMr. MA RuiguangDr. WU ZhanchiMr. CHEUNG Yee Tak JonathanMs. ZHU Fang AUDIT COMMITTEE Dr. WU Z