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Ⰼ猰䒭Ⱞ欰姻䔲傞THETIMEFORGENERALHEALTH 㖈շ⨴䐀⚥㕂2030ո涸倰ꛏ䭷㼋♴㕂字⨴䐀䠑霋ㄤ⨴䐀宐䎂♶倗䲿⼮կ♸姼ず傞㣐梠㞯㖈⟄⵸䨾劢剣涸鸟䏞䚉ⶢ」⻊满♸♶烁㹁Ⱏ㶸⡃⛖䧭⚹✫劢勻欰崞涸䌢䙖կ㖈鵯呋涸傞去⚥⨴䐀䋑㖞⛲㖈䘯鸟〄欰刿鶛կ ⨴䐀涸㹁⛐➢魧⡤♶欰氻鵳♧姿的㾝荛⺫䭍蠒Ⱞծ繠㺂ծ⚡䫡欨荛Ⱒ⛖䗱椚ծ礵牟涸ծ刿䎛⛐涸⨴䐀罜嶊餩罏鵳⻊䧭✫꨽宠㢴絶⚂㢕勇涸⨴䐀㢴꬗⡤կ⨴䐀鴝歲♶倗嶊鍒⨴䐀遤⚹⛲幷鷳ⵌ傈䌢欰崞涸倰倰꬗꬗Ⱞ欰鵯⟝✲♶➑怵」荛♰✲涻〳Ⱞ⛲雮鵂⿡㣢汥⼕㣢膃汥⼕膃涸挿㼆挿屛毫❡欰✫♧㹁涸䙼絶㽷ꣳ䚍㣐⨴䐀䋑㖞䊺鵄Ⰶ✫⟄Ⰼ猰⨴䐀General Health鵳遤Ⱞ欰涸倝紬⯋կ 2024歏鸑㥵䖃䎃♧呋㹊倶✫帿罭✫17䎃涸չ㣐⨴䐀靈叅պ傋㖈峯㻋䎇确瑕Ⰼ猰⨴䐀倝紬⯋♴⨴䐀䠑霋遤⚹邍梡ծ」⻊⿺⪶欰ⴀ涸倝劼⠔կ劥䫣デ㼜㛇✵遤⚌錜㻋ㄤ侨研峯㻋鵮⾲꨽宠㢴絶㢕勇涸务㕂㣐⨴䐀嶊餩罏䎇䲿ⴀ歏鸑涸Ⰼ猰⨴䐀㢅倰䒊雳䌐⸔䧮⟌涸㹐䨪䪪ⵌ剣佪尲鸑ծ欰䠑㟞Ɤ涸瑲灶〡կ劢勻歏鸑⛲㼜荝⸂✵⟄Ⰼ猰⨴䐀ㅐ霧䋗涸錭蒀絾ざ霉⠮ծ霏倗ծ鍒Ɀ⟱⚌㢴絶䏞涸㟞Ɤ꡼곿䲿⣘腊㢿剪⸉✵刿㢴⨴䐀絶䏞涸ծ刿䱹鵛⨴䐀劥餘涸ծ刿Ⰼ㽷䙼罌涸Ⰼ猰⨴䐀㢅倰կ BEYOND HEALTH+ FOCUS ON WELLNESS DATA POOL & METHODOLOGYdentsuwellness⚁灇㣐⨴䐀侨研♸倰岁雿 Dentsu wellness鸑鵂չPOWER TO WELLNESSպⰌ猰⨴䐀垷㘗䲿ⴀ㼆wellness湱Ⱒ刿帿Ⰶ涸峯㻋⼸⸔㹐䨪♸㔙ꢭ刿⸈✫鍒湡叻➃纈䎇錞够杝暵涸瘻殜ㄤ⠛乄倰岁雿չPOWER TO WELLNESS㣐⨴䐀Ⰼ猰䙼絶պMETHODOLOGY㹊梡⨴䐀碫㹐䨪涸蠒⚌㟞Ɤ AND MORE…굹♸껏FOOD & BEVERAGE 繠㺂BEAUTY ⨴䐀♸⥂⨴HEALTH 䞔絬⨴䐀MENTAL HEALTH 靈叅傞劍Survey time2023䎃11剢10傈-11剢24傈կ靈叅薴㔵Survey scopeⰌ㕂♧絁⿺倝♧絁㙹䋑涸20㿨~49㿨䎃륁媯➃纈㔐佐剣佪꡼⽷侨5150➃妃կA total of 5150 valid questionnaires were collected from correspondentsaged 20-49 infirst-tier cities and new first-tier cities in China. 䨾剣㖑⼓Area 㹻䏭剢佐ⰆIncome 㭵㪞朜屣Marriage 䎃륁Age ⚺銳翟⚌Occupation 䎃륁⟄30㿨⟄♳纈⡤⚹⚺侮⡤⽑嫱䱹鵛80%Nearly80% wereabove 30 䎂㖲剢佐Ⰶ㖈♰⯋⟄♳Ⱖ⚥10,000-19,999⽑嫱馄鵂⼱侨կThe average was above 10,000,over 50% were in 10,000-19,999 ⚺銳ⴔ䋒㖈♧絁⿺倝♧㙹䋑Mainly distributed in first- 馄70%⚹䊺㭵纈⡤Ⱖ⚥䊺㭵剣㷛㶩涸纈⡤⽑㣐鿈ⴔOver70% are married withkids ⟄Ⱆ぀翟プծ⚁⚌➃㡦⚹⚺侮⡤⽑嫱馄鵂80%Over 80% are companyemployees andprofessionals tier and new emergingcities Ⰼ猰⨴䐀錜㻋WELLNESSTRENDWATCH 务㕂㣐⨴䐀嶊餩罏㖈絑⾎✫氋䞔Ⰼ꬗鍒㼓涸♧䎃た♸2023䎃湱嫱⨴䐀䠑霋鵳♧姿䲿⼮կ♶➑㼆珘㹁涸礵牟ㄤ爢⠔Ⱒ禹涸Ⱒ岤傈渤넞嶻⛲㼆⨴䐀涸劥餘ծ⥌䜂涸鵂䏞蜦》鵳遤✫ꅾ倝㹎錠կ ➭⼜䒓㨤ⴔ區氻呏㼆荈魧㢴絶㢕勇涸⨴䐀꡼곿鵳遤✫ⴲ姿霏倗䎇ꅷ》✫刿㢴⯋涸⡎⛲刿輑Ⰶ傈䌢ծ䱹鵛劥餘涸⨴䐀遤⸓կ 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 霪歘꬗霃雦歋Midjourney鳇⸔欰䧭 5㣐➃纈Ⰼ猰⨴䐀霏倗 PROFILEWho are THEY➃ 纈 䪊 䲽 礵薉Ⱞ欰㘗WELLNESSCURATOR 荈䖒荈䱽⡎❧「Ⱖ⚥桧⯓⟄Ⰼ猰䙼絶㼆魧䗱⨴䐀鵳遤꬗꬗⥡ⵌ盗椚涸⯓ꝓ➃纈 䭆剣珘㹁涸餒⸂ㄤ爢⠔Ⱒ禹㼆⨴䐀鵳遤♧⚏♶蕟ծ꬗꬗⥡ⵌ涸盗椚կ湱㼆Ⱖ➭➃纈➭⼜刿⛙✵ծ⛲刿乲Ɤ⢪欽剒倝䪮助涸❡ㅷ䧴剪⸉➢罜刿猰㷖㖑⚹劢勻獤襴⨴䐀餴❡կ ➭⼜务㥎䚍玕㢴鵛4䧭⚹40+䧭擿➃㡦Ⱆ尽盗椚㽻⽑嫱㾀✵5㣐➃纈⛓껷կ䊺㭵剣㷛嫱⢾넞鴪87.5%㾀⡞㖈⼶⽂٥⼶务ծ⼶⚎㖑⼓鳅㢴կ PROFILEWho are THEY➃ 纈 䪊 䲽 Ⰼ猰䙼絶Ⱞ欰ACE Ⰼ꬗䱍䱽⨴䐀⟄䎾㼆㢴」涸劢勻 礵薉Ⱞ欰㘗㼜⨴䐀錠⡲⚹♧고䫏餴⚹✫劢勻罌贊剣⛐⸉Ⱒ䗱荈䊹涸⨴䐀կ➭⼜♶➑䟝䱍䳣欰历⛎氻く历⛎蚋刿䋞劅䫟⯓♧姿鼙⯝ծ곫꣈〳腊㶸㖈涸⨴䐀굥ꤗ⟄烁㹁涸荈魧⿡䎾㼆♶烁㹁涸劢勻կ 㔔姼➭⼜㼆荈魧鵳遤✫Ⰼ㽷㹎錠꬗꬗⥡ⵌ㖑盗椚满껏굹ծ鵘⸓ծ漖溭ծ繠㺂ծ⚡䫡ծ礵牟ծ➃꣢Ⱒ禹瘝ぐ猫䠑⛐涸⨴䐀կ鵯猫Ⰼ꬗ծꟋ鵴涸䙼絶⛲⢪䖤➭⼜㼆⨴䐀剣满匧㣐涸⥌䗱䎇❧「絑蠒荈魧⨴䐀餴❡䨾䌄勻涸⛙馰կ PROFILEWho are THEY➃ 纈 䪊 䲽 䩛䳣➃⡤⟉邍渹荈⚺乼渹⨴䐀 㹊梡魧⡤劼腊ㄤ⨴䐀朐ⲃ涸〳錠⻊盗椚 94.3%涸礵薉Ⱞ欰㘗䋞劅欽侨䰘㢕渹欰崞⛴䟗䱍䳣䎇盗椚⨴䐀朐ⲃ➢罜䧭⚹剒✫鍒荈䊹涸Ⰼ猰⼕欰կ ➭⼜鸑鵂䩛劼ծ兰腊瑬䨥霃㢊ծ㹻欽⼕毫㐼唒瘝➃⡤⟉邍渹꬗꬗⥡ⵌ㖑㼆魧䗱鵳遤〳錠⻊侨⧩盗椚♶➑港崵⺫䭍⡤ꅾծ⡤腒ծ過⾓ծ過孻瘝㖈ⰻ涸魧⡤劼腊邍梡⛲⠔雵䔶駵姿ծ康岷瘝鵘⸓ꞃ捃䞔ⲃծ傈䌢苇굹䶑Ⰶծ漖溭餘ꆀ欨荛僽礵牟⾓⸂」⻊➢罜♶倗靈侮ⴀ鷓ざ荈䊹涸⨴䐀佖㊤倰呩կ PROFILEWho are THEY➃ 纈 䪊 䲽 獤匧ꆀ⻊苇굹蠒Ⱞ侨㷖㹻 鷅宠苇굹䧭ⴔծ蠒Ⱞ⟟⧩鷳僈⻊ 92.4%涸礵薉Ⱞ欰㘗雩⚹荈䊹䨾䱍䳣涸蠒Ⱞ䧭ⴔծ苇굹⨴䐀涸濼霋馄鵂兜鸑➃➭⼜务ꢂ55%邍爙⚹✫佖㊤⨴䐀㖈껏굹♳⸓駈✫腰瘡㽂霚✫䱽屘ծ䱽祪ծ䱽渮鵳遤ざ椚涸苇굹蠒Ⱞⴔꂁկ 㔔姼➭⼜㼆✵く껎傞䶑》涸掚ꆀㄤ蠒Ⱞ⟟⧩涸Ⱒ岤儑衼넞✵侮⡤宐䎂劢勻⛲䋞劅腊㢿刿⸈岤䠑굹ㅷ胜た涸䧭ⴔծ⿺佪卓胜た涸霆䰘䱍䳣馄鵂ꂁ俱邍玐䏞刿礵絈ծ刿鷳僈⻊涸⾲俱ծ䧭ⴔծ蠒Ⱞ⟟⧩瘝⥌䜂կ PROFILEWho are THEY➃ 纈 霏 倗 鸟 錢 ➭⟌涸⨴䐀梡朐 ➭⟌⨊㥩涸⨴䐀❡ㅷ ➭⟌⨊㥩涸⨴䐀庈麤 ⟄Ⰼ猰䙼絶䫏餴⨴䐀 Ⰼ꬗䱍䱽⨴䐀⟄䎾㼆㢴」涸劢勻 嶊餩䠑䡦TOP3 䌢欽庈麤TOP3 瀊錠곸⨴䐀湱Ⱒ緸畀/APP倝ꢉ⥌䜂翸ざ緸畀/APP 兰腊⨴䐀霃㢊䧭⚹➃⡤⟉邍渹鸑鵂魧⡤劼腊ㄤ⨴䐀朐ⲃ涸〳錠⻊盗椚 ⨊㥩庈麤TOP3 䶑Ⰶ溏䖤錛涸苇굹蠒Ⱞ鷅宠苇굹䧭ⴔծ蠒Ⱞ⟟⧩鷳僈⻊ ㅷ晥㸽倰爢❜餖〿ㅷ晥㸽倰緸畀歏錠䎛デ 㹻䏭⼕毫㖞兞♴〳腊⠔嶑梡ⴀ刿㢴劼⠔➭⟌♶➑劍䖉⨴䐀霃㢊涸刿兰腊⻊ず傞⛲劍䖉刿鲽ꆀ⻊⡛餏䬐⻊➢罜㹊梡刿鲽匠ծ刿〳䭯絯涸〳錠⻊⨴䐀盗椚կ ➭⟌♶➑㼆ꂁ俱邍䎁ⲙ㸝Ⰼ〳鷅彷涸❡ㅷ剣꨽宠㼆❡ㅷ胜た䧭ⴔ涸鷳僈⻊꨽宠⛲鳅㣐♧湡✫搬ծ倰⤑雦皾涸䧭ⴔ٥蠒Ⱞ⥌䜂腊刿倰⤑➭⟌⨞ⴀざ椚苇굹鷥䭊կ ➭⟌⠔鸑鵂瀊錠곸䧴⨴䐀㘌碫庈麤⚺⸓佐꧋⨴䐀⥌䜂ず傞➭⟌⛲⥌⟣ㅷ晥㸽倰庈麤ㅷ晥⨞㥩瀊錠곸䎂〵涸넞餘ꆀⰻ㺂小巤㼜⠔僽鍘鴪礵薉Ⱞ欰㘗涸剣佪䩛媯կ PROFILEWho are THEY➃ 纈 䪊 䲽 荈搬Ⱞ欰㘗WELLNESSALL-NATURE 嫱饰㢪㖈䎁곫刿雷宠荈搬罜搬➢傈䌢欰崞涸挿忹⚥䢨䢨䱹鵛⨴䐀涸荈搬Ⱞ欰崣 ➭⼜䡦䠑⚹魧䗱⨴䐀鵳遤䫏餴⡎湱㼆✵⦶⸔㢪⸂涸蚋暟䎁곫➭⼜刿⧫ぢ✵䪾꛸蔄餩㖈껏굹ծ鵘⸓瘝倰꬗㖈傈䌢欰崞务䒊用葻㥩⛴䟗➢罜荈搬罜搬蜦䖤⨴䐀կ ➭⼜务歑䚍湱㼆玕㢴Ⱖ务30+歑䚍㾀㢴⚂⽑嫱넞✵侮⡤կⰖ尽翟プ⚹⚺佐Ⰶ宐䎂㖈5㣐➃纈务⡙⴩痦3㢴꧋务㖈⼶⽂٥⼶务ծ⼶⻌٥⚎⻌㖑⼓կ PROFILEWho are THEY➃ 纈 䪊 䲽 곡䩛Ⱞ欰⟄㼭⽇㣐 ➢葻㥩涸欰崞⛴䟗⚥獤稡⨴䐀 90.6%涸荈搬Ⱞ欰㘗㖈䎂傞㽠剣䠑霋㖑곫꣈歋♶葻欰崞⛴䟗䌄勻涸䌢錛氻⚂劢勻⛲䋞劅腊㢿鵳♧姿鸑鵂佖㊤欰崞蒜㤉곫꣈⨴䐀굥ꤗկ ➭⼜⠔剣䠑霋㖑鷥䭊㢪ⴀ傞㽴ꆀ⠔鷥䭊饥騟ծ饥嚁唑鷥䭊ꬑ荈䊹㽠腊㸤䧭涸鵘⸓勻䲿⼮⡤餘կ껏굹倰꬗⠔岤䠑22挿た♶鵳굹⿺鵳굹鸟䏞瘝嫱饰⚹✫⨴䐀ꅷ》厤猫暵婋遤⚹㖈傈䌢欰崞务곡䩛佖㊤刿痗ざ➭⼜涸Ⱞ欰ㆹ㷖կ PROFILEWho are THEY➃ 纈 䪊 䲽 YOU ARE WHAT YOU EAT ♶䋞劅⣜饆蚋暟屛毫刿ꅾ錠껏굹佖㊤ 荈搬Ⱞ欰㘗务83.9%♶䋞劅⣜饆蚋暟屛毫⥂⨴ㅷծ蚋ㅷ涸䶑Ⰶ桧僈儑⡛✵Ⱖ➭➃纈㽴〳腊鼙⯝魧⡤玕剣♶鷓㽠く蚋䧴⿡⼕ꤎ鵴猌鵂䏞⼕毫կ ず傞➭⼜务98.5%湱⥌傈䌢涸껏굹欰崞㼆✵絶䭯⨴䐀䖎ꅾ銳䎇⚂77.8%邍爙➚た䡦䠑⚹⨴䐀껏굹䫏Ⰶ刿㢴蔄餩կ➭⼜嫦㣔㗏䭯く♲귬⛲⠔⚹✫⨴䐀䶑Ⰶ♶〳䧴緃涸詪蝲ծ宐卓⿺渤✵⨴䐀涸封ꃋ碫ծꃑ㥗瘝굹ㅷկ PROFILEWho are THEY➃ 纈 䪊 䲽 礵牟珘㹁䩞僽⨴䐀涸⾲挿 劍䖉䞔絬⚹魧⡤䌄勻⨴䐀BUFF 荈搬Ⱞ欰㘗㖈⯎忘♶烁㹁䚍涸傞去务⛲⥂䭯✫♧곾珘㹁涸ⰻ呍➭⼜务〫17.5%⠔㔔⚹♧❈㼭✲䠭ⵌ掓鬑♶㸝㼆✵劢勻䠭ⵌꥧꥧ♶㸝涸嫱⢾⛲儑衼⡛✵侮⡤宐䎂կ ➭⼜雩⚹傈䌢鼙⯝獤稡⾓⸂剣⸔✵絶䭯⨴䐀䎇⚂剣䠑霋㖑蠒鸣魧䗱佞匠㖑傞ꢂ䧴瑟ꢂ䧴僽㽂霚䭆䫵㣐荈搬勻⥂䭯魧䗱䎂邂կ PROFILEWho are THEY➃ 纈 霏 倗 鸟 錢 ➭⟌涸⨴䐀梡朐 ➭⟌⨊㥩涸⨴䐀❡ㅷ ➭⟌⨊㥩涸⨴䐀庈麤 ♧挿♧忹곡䩛Ⱞ欰 嶊餩䠑䡦TOP3 䌢欽庈麤TOP3 ➢葻㥩涸欰崞⛴䟗⚥獤稡⨴䐀 瀊錠곸⨴䐀湱Ⱒ緸畀/APP倝ꢉ⥌䜂翸ざ緸畀/APP 魧⡤僽くⴀ勻涸 ♶䋞劅⣜饆蚋暟屛毫刿ꅾ錠껏굹佖㊤ ⨊㥩庈麤TOP3 礵牟珘㹁䩞僽⨴䐀涸⾲挿 劍䖉䞔絬⚹魧⡤䌄勻⨴䐀㟞佪 KARTEHow to COMMUNICATE with them?Ⰼ 猰 霏 倗 䒊 雳 黽䗄荈搬錞䖒⚂偽蚋暟ⶰ⡲欽涸倰呩㼆➭⟌刿㤉佪ㅷ晥〳⟄➢⨴䐀苇굹錭䏞䌐⸔➭⟌㔐䔱⨴䐀劥餘⢾㥵㺢ゎ蠒Ⱞ⯋稇涸馄紩굹暟㣼❇碰ծ覰蛚瘝ծ雷宠㼱⸈䊨㼱幑⸈ծ⥂殆굹暟荈搬䕎䙖涸⾲㘗굹暟ծ㖑务嵳䒭귬껏瘝嚋䙁〳腊⠔僽荈搬Ⱞ欰㘗涸鷥䭊կ ➭⟌㼆絶䭯珘㹁涸礵牟剣满䖎넞涸䠑霋ㅷ晥〳⟄鸑鵂䲿⣘刿㢴涸礵牟꣡⸈⟟⧩㥵䱹鵛㣐荈搬涸䨪㢪崞⸓瘝䌐⸔➭⟌䱲程欰崞ծ䒊用刿⚪㺢涸ⰻ呍鵳♧姿䲿⼮欰崞䎋犷䏞կ ➭⟌⠔➢瀊錠곸ծ⨴䐀㘌碫庈麤⚺⸓蜦》⨴䐀⥌䜂⨴䐀濼霋涸宠濼妝⛲鳅䔂ㅷ晥〳鸑鵂䋒㽷⚁⚌䚍涸瀊錠곸ծⰖ⠍〿ⰻ㺂瘝䌐⸔➭⟌刿㥩㖑䱍䳣盗椚荈魧⨴䐀涸腊⸂կ 情绪内耗型 #ⰻ署➃#傈䌢emo#佞紷䩞腊荈歋#⾓⸂䚍凐굹#嫦㣔鿪僽cheatday#猰䪮꣭紩 PROFILEWho are THEY➃ 纈 䪊 䲽 䞔絬ⰻ署㘗WELLNESSANXIOUS 㔔㼆劢勻緃㼱㸝Ⰼ䠭罜帿ꤴⰻ署恜嶴涸䞔絬❇⨴䐀➃纈կ ➭⼜䭆剣珘㹁涸絑崸㛇炄ㄤ鵂䖤⿡涸⨴䐀朐ⲃ㼆欰崞梡朐⛲䠭ⵌ忘駈⡎㔔䞔絬♳緃⛘㼆劢勻涸㸝Ⰼ䠭罜ꤴⰆ偽㽴涸搋贊ㄤⰻ署务կ ➭⼜务55.8%⚹㥎䚍䎃륁絕匬务30-39㿨嫱⢾鵂⼱Ⱆ尽翟プ⚹⚺佐Ⰶ㖈5⚡➃纈务⡙⴩痦2Ⱖ务2.5K+넞佐嫱⢾넞✵Ⱖ➭➃纈⼶⚎㖑⼓涸嫱⢾玕넞կ PROFILEWho are THEY➃ 纈 䪊 䲽 䞔絬〄ⴀ⨴䐀宠佹⥌〿 搋贊♶㸝䊺鴪ⵌ⚰歲朐䙖 䞔絬ⰻ署㘗⠔㔔♧❈㼭✲㽠䠭ⵌ掓鬑♶㸝⚂「ⵌ梠㞯涸霽㢴♶烁㹁㔔稇Ȿⴁ➭⼜务剣70%邍爙剒鵛」䖤㺂僒氕⸣✫㼆劢勻⛲䠭ⵌꥧꥧ♶㸝կ➭⼜涸欰崞梡朐䎇尵剣封欰㣖㢴㣟䱽⡎䗱椚♳儑搬尵剣⨞㥩䎾㼆」⻊涸ⲥ㢊կ ➭⼜㖈⨴䐀♳