瑞诚中国传媒二零二三年年报

ANNUAL REPORT 年度報告2023（於開曼群島註冊成立的有限公司）股 份 代 號：1640） Page頁次Financial Summary2財務摘要Corporate Information3公司資料Awards and Recognition5獎項與表彰Chairlady’s Statement6主席致辭Management Discussion and Analysis8管理層討論與分析Directors and Senior Management17董事及高級管理人員Corporate Governance Report24企業管治報告Environmental, Social and Governance Report50環境、社會及管治報告Directors’ Report76董事會報告Independent Auditors’ Report92獨立核數師報告Consolidated Statement of Profit or Loss and Other Comprehensive Income97綜合損益及其他全面收益表Consolidated Statement of Financial Position98綜合財務狀況表Consolidated Statement of Changes in Equity99綜合權益變動表Consolidated Statement of Cash Flows100綜合現金流量表Notes to Consolidated Financial Statements101綜合財務報表附註Five Years Financial Summary156五年財務概要Glossary157技術詞彙Contents目錄 Financial Summary財務摘要RMB’000For theyear ended31 December 2023For theyear ended31 December2022Year on year (%)人民幣：千元截至2023年12月31日止年度截至2022年12月31日止年度同比 (%) Revenue收益378,707412,659(8.2)Gross profit毛利23,56510,627121.7Loss before tax除稅前虧損(32,069)(32,073)(0.1)Loss for the year年內虧損(23,351)(11,662)100.2Loss and total comprehensive expenses for the year年內虧損及全面開支總額(23,351)(11,662)100.2Loss per share Basic and diluted (RMB cents)每股虧損 基本及攤薄（人民幣分）(5.87)(2.85)106.0 REVENUE 收益RMB’000For theyear ended31 December2023For theyear ended31 December2022Year on year (%)人民幣：千元截至2023年12月31日止年度截至2022年12月31日止年度同比 (%) Television ("TV") advertising services電視（「電視」）廣告服務162,407102,39058.6Online advertising services數字廣告服務188,155295,237(36.3)Outdoor advertising services戶外廣告服務17,96210,84465.6Other advertising services其他廣告服務10,1834,188143.1 Total總計378,707412,659(8.2) 2Ruicheng (China) Media Group Limited • Annual Report 2023 Corporate Information公司資料DIRECTORSExecutive DirectorsMs. Wang Xin (Chairlady of the Board)Ms. Li NaMr. Leng Xuejun (Vice Chairman of the Board)Independent Non-executive DirectorsMr. Li XueMr. Wu KeMr. How Sze MingAUDIT COMMITTEEMr. Li Xue (Chairman)Mr. Wu KeMr. How Sze MingREMUNERATION COMMITTEEMr. Wu Ke (Chairman)Ms. Wang XinMr. How Sze MingNOMINATION COMMITTEEMs. Wang Xin (Chairlady)Mr. Wu KeMr. Li XueAUTHORISED REPRESENTATIVESMr. Leng XuejunMs. Wang Xin (appointed on 27 September 2023)COMPANY SECRETARYMr. Leng XuejunREGISTERED OFFICE190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman IslandsHEAD OFFICE AND PRINCIPAL PLACE OF BUSINESS IN THE PRC1602, 13/F, Building 7No. 63 Xidawang RoadChaoyang DistrictBeijing, the PRCPRINCIPAL PLACE OF BUSINESS IN HONG KONG40th Floor, Dah Sing Financial CentreNo. 248 Queen’s Road EastWanchaiHong KongCAYMAN ISLANDS PRINCIPAL SHARE REGISTRAR AND TRANSFER AGENTWalkers Corporate Limited190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman Islands董事執行董事王欣女士（董事會主席）李娜女士冷學軍先生（董事會副主席）獨立非執行董事李雪先生吳科先生侯思明先生審核委員會李雪先生（主席）吳科先生侯思明先生薪酬委員會吳科先生（主席）王欣女士侯思明先生提名委員會王欣女士（主席）吳科先生李雪先生授權代表冷學軍先生王欣女士（於2023年9月27日獲委任）公司秘書冷學軍先生註冊辦事處190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman Islands中國總部及主要營業地點中國北京市朝陽區西大望路63號院7號樓13層1602香港主要營業地點香港灣仔皇后大道東248號大新金融中心40樓開曼群島主要股份過戶登記總處及 過戶代理Walkers Corporate Limited190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman Islands3瑞誠（中國）傳媒集團有限公司 • 二零二三年年報 Corporate Information公司資料HONG KONG BRANCH SHARE REGISTRARComputershare Hong Kong Investor Services LimitedShops 1712-171617th Floor, Hopewell Centre183 Queen’s Road EastWanchaiHong KongAUDITORPrism Hong Kong and Shanghai LimitedUnits 1903A -1905, 19/F,8 Observatory Road,Tsim Sha Tsui, Kowloon, Hong KongPRINCIPAL BANKSBank of Beijing (Zhongguancun Haidian Park Sub-branch)2/F, Aiqiyi Innovation TowerHaidian North 1st StreetHaidian DistrictBeijing, The PRCAgricultural Bank of China Limited (Beijing Modern City Sub-branch)88 Jianguo RoadChaoyang District Beijing, The PRCFubon Huayi Bank (Tianjin Branch)1/F, Xindu Building16 Weijin RoadNankai District,Tianjin, The PRCSTOCK CODE1640COMPANY WEBSITEwww.reach-ad.com (the contents of the website do not form a part of this annual report)LISTING PLACEThe Stock Exchange of Hong Kong LimitedDATE OF LISTING12 November 2019香港股份過戶登記分處香港中央證券登記有限公司香港灣仔皇后大道東183號合和中心17樓1712-1716室核數師上會栢誠會計師事務所有限公司香港九龍尖沙咀天文臺道8號19樓1903A-1905室主要往來銀行北京銀行（中關村海淀園支行）中國北京海淀區海淀北一街愛奇藝創新大廈2層中國農業銀行股份有限公司（北京現代城支行）中國北京朝陽區建國路88號富邦華一銀行（天津支行）中國天津南開區衛津路16號新都大廈1層股份代號1640公司網址www.reach-ad.com（此網站的內容並不構成本年報的一部分）上市地點香港聯合交易所有限公司上市日期2019年11月12日4Ruicheng (China) Media Group Limited • Annual Report 2023 Awards and Recognition獎項與表彰PROFESSIONAL HONOURS AND AWARDSAward-winning work:Project Cooperation Case – Casarte “2023 Time's Friend New Year's Speech” (卡薩帝《2023時間的朋友跨年演講》)Award:30th China International Advertising Festival Advertiser Gala – 2023 Annual Gold Case for Content MarketingTime period:November 2023Awarded by:The Organising Committee for the China International Advertising FestivalAward description:China International Advertising Festival is the most authoritative, professional and national event of the advertising industry with the largest scale and is the most influential of its kind in China. “CIFA Advertiser Awards (廣告主獎)” is the first high-standard