瑞诚中国传媒二零二一年年报

（於開曼群島註冊成立的有限公司）股份代號：1640） 1瑞誠（中國）傳媒集團有限公司 • 二零二一年年報Page頁次Financial Summary 2財務摘要Corporate Information 3公司資料Awards and Recognition 5獎項與表彰Chairlady’s Statement 7主席致辭Management Discussion and Analysis 9管理層討論與分析Directors and Senior Management 20董事及高級管理人員Corporate Governance Report 28企業管治報告Environmental, Social and Governamnce Report 57環境、社會及管治報告Directors’ Report 79董事會報告Independent Auditors’ Report 95獨立核數師報告Consolidated Statement of Profit or Loss and Other Comprehensive Income 100綜合損益及其他全面收益表Consolidated Statement of Financial Position 101綜合財務狀況表Consolidated Statement of Changes in Equity 103綜合權益變動表Consolidated Statement of Cash Flows 104綜合現金流量表Notes to Consolidated Financial Statements 105綜合財務報表附註Five Years Financial Summary 168五年財務概要Glossary 169技術詞彙Contents目錄 Financial Summary財務摘要2Ruicheng (China) Media Group Limited • Annual Report 2021RMB’000For theyear ended31 December2021For theyear ended31 December2020Year on year (%)人民幣：千元截至2021年12月31日止年度截至2020年12月31日止年度同比 (%) Revenue收益441,051446,993-1.33%Gross profit毛利17,29940,299-57.07%Profit before tax除稅前溢利4,3024,376-1.69%Profit for the year年內溢利4632,826-83.62%Profit and total comprehensive income for the year年內溢利及全面 收益總額4632,826-83.62%Earnings per share cents (Basic)每股盈利港仙（基本）0.110.71-84.51% REVENUE 收益RMB’000For theyear ended31 December2021For theyear ended31 December2020Year on year (%)人民幣：千元截至2021年12月31日止年度截至2020年12月31日止年度同比 (%) TV advertising services電視廣告服務91,821233,432-60.66%Digital advertising services數字廣告服務221,49189,200148.31%Outdoor advertising services戶外廣告服務112,32572,07955.84%Other advertising services其他廣告服務15,41452,282-70.52% Total總計441,051446,993-1.33% Corporate Information公司資料3瑞誠（中國）傳媒集團有限公司 • 二零二一年年報DIRECTORSExecutive DirectorsMs. Wang Xin (Chairlady of the Board)Mr. Feng Xing (Vice Chairman of the Board) (resigned on 30 March 2022)Ms. Li NaMr. Leng Xuejun (Vice Chairman of the Board)Independent Non-executive DirectorsMr. Li XueMr. Wu KeMr. How Sze MingAUDIT COMMITTEEMr. Li Xue (Chairman)Mr. Wu KeMr. How Sze MingREMUNERATION COMMITTEEMr. Wu Ke (Chairman)Ms. Wang XinMr. How Sze MingNOMINATION COMMITTEEMs. Wang Xin (Chairlady)Mr. Wu KeMr. Li XueAUTHORISED REPRESENTATIVESMr. Leng XuejunMr. Lei Kin Keong ACG HKACG (resigned on 14 December 2021)Mr. Zhang Mengchi ACG HKACG (appointed on 14 December 2021)JOINT COMPANY SECRETARIESMr. Leng XuejunMr. Lei Kin Keong ACG HKACG (resigned on 14 December 2021)Mr. Zhang Mengchi ACG HKACG (appointed on 14 December 2021)REGISTERED OFFICE190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman IslandsHEAD OFFICE AND PRINCIPAL PLACE OF BUSINESS IN THE PRC1602, 13/F, Building 7No. 63 Xidawang RoadChaoyang DistrictBeijing, the PRCPRINCIPAL PLACE OF BUSINESS IN HONG KONG40th Floor, Dah Sing Financial CentreNo. 248 Queen’s Road EastWanchaiHong KongCAYMAN ISLANDS PRINCIPAL SHARE REGISTRAR AND TRANSFER AGENTWalkers Corporate Limited190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman Islands董事執行董事王欣女士（董事會主席）馮興先生（董事會副主席）(2022年3月30日辭任)李娜女士冷學軍先生（董事會副主席）獨立非執行董事李雪先生吳科先生侯思明先生審核委員會李雪先生（主席）吳科先生侯思明先生薪酬委員會吳科先生（主席）王欣女士侯思明先生提名委員會王欣女士（主席）吳科先生李雪先生授權代表冷學軍先生李健強先生 ACG HKACG （2021年12月14日辭任）張夢弛先生ACG HKACG （於2021年12月14日獲委任）聯席公司秘書冷學軍先生李健強先生 ACG HKACG （2021年12月14日辭任）張夢弛先生ACG HKACG （於2021年12月14日獲委任）註冊辦事處190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman Islands中國總部及主要營業地點 中國北京市朝陽區西大望路63號院7號樓13層1602香港主要營業地點香港灣仔皇后大道東248號大新金融中心40樓開曼群島主要股份過戶登記總處 及過戶代理Walkers Corporate Limited190 Elgin AvenueGeorge TownGrand Cayman KY1-9008Cayman Islands Corporate Information公司資料4Ruicheng (China) Media Group Limited • Annual Report 2021HONG KONG BRANCH SHARE REGISTRARComputershare Hong Kong Investor Services LimitedShops 1712-171617th Floor, Hopewell Centre183 Queen’s Road EastWanchaiHong KongAUDITORSHINGWING (HK) CPA Limited43/F., Lee Garden One,33 Hysan Avenue,Causeway Bay, Hong KongPRINCIPAL BANKSBank of Beijing (Zhongguancun Haidian Park Sub-branch)2/F, Aiqiyi Innovation TowerHaidian North 1st StreetHaidian DistrictBeijing, The PRCAgricultural Bank of China Limited (Beijing Modern City Sub-branch)88 Jianguo RoadChaoyang DistrictBeijing, The PRCFubon Huayi Bank (Tianjin Branch)1/F, Xindu Building16 Weijin RoadNankai District, TianjinThe PRCSTOCK CODEThe Stock Exchange of Hong Kong Limited:1640COMPANY’S WEBSITEwww.reach-ad.com (the contents of the website do not form a part of this annual report)LISTING PLACEThe Stock Exchange of Hong Kong LimitedDATE OF LISTING12 November 2019香港股份過戶登記分處香港中央證券登記有限公司香港灣仔皇后大道東183號合和中心17樓1712-1716室核數師信永中和（香港）會計師事務所有限公司香港銅鑼灣希慎道33號利園1期43樓主要往來銀行北京銀行（中關村海淀園支行）中國北京海淀區海淀北一街愛奇藝創新大廈2層中國農業銀行股份有限公司（北京現代城支行）中國北京朝陽區建國路88號富邦華一銀行（天津支行）中國天津南開區衛津路16號新都大廈1層股份代號香港聯合交易所有限公司：1640公司網址www.reach-ad.com（此網站的內容並不構成本年報的一部分）上市地點香港聯合交易所有限公司上市日期2019年11月12日 Awards and Recognition獎項與表彰5瑞誠（中國）傳媒集團有限公司 • 二零二一年年報PROFESSIONAL HONOURS AND AWARDSAward-winning work:Project Cooperation Case – Fotile “Dream Home” (方太《夢想改造家》)Award:China