Power and reach of gaming influencers in the UAE

This report by YouGov provides insights into the power of gaming influencers, specifically in the UAE. The report found that 76% of UAE residents follow gaming influencers, with the majority (55%) using a smartphone or tablet to play games. The report also found that heavy gamers (11+ hours a week) make up the largest portion of gaming influencer followers (43%), while light gamers (2 hours per week) make up the smallest (76%). The report concludes that gaming influencers have a significant reach in the UAE, with 34% of residents following at least one gaming influencer.