The report shows that in the past 12 months, there has been a net increase in social media interaction and streaming video consumption, with 50% and 70% of respondents respectively indicating an increase. However, there has been a net decrease in website and app visits and a net increase in streaming audio consumption. In terms of future media consumption patterns, 30% of consumers currently pay for subscriptions and are likely to continue doing so next year, while 19% are likely to cancel their subscriptions. 14% of consumers do not currently pay for subscriptions but may consider subscribing next year. The report also shows that 22% of females and 60% of males plan to stick with their music streaming services in 2022. Additionally, 53% of males and 64% of females are expected to increase their media consumption in the next 12 months.
Expected increase in mediaconsumption in next 12 months
(Numbers show % of respondents who are planning to increasetheir consumption in the next 12 months)
Plan to stick withtheir music streamingservices in 2022
The data in this infographic is drawn from YouGov’s globalCustomsurvey on past and future media consumptionpatterns fielded in the week of 18th October – 08th November2021,covering 17 global markets of more than 19,000respondents. (1,152: UAE respondents.)
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