Past and future of media consumption in India

Future of Media Consumption in IndiaFor more information, visit business.yougov.com© 2022 YouGov PLC All rights reserved | IG0222The data in this infographic is drawn from YouGov’s global Custom survey on past and future media consumption patterns fielded in the week of 18th October – 08th November 2021, covering 17 global markets of more than 19,000 respondents. (1,022: Indian respondents.)Media activities done in the past 12 monthsSocial mediainteractionNet moreAbout the sameNet lessPodcastsStreaming video Streaming audioRadio50%60%70%40%30%20%10%0%Currently pay for and likely to continue next yearCurrently pay for, but likely to cancel next yearDo not pay for, but may consider subscribing next yearWill consumers continue to pay for subscriptions?42%31%15%19%16%16%18%21%28%Video on demandMusicPodcastExpected increase in media consumption in next 12 months (Numbers show % of respondents who are planning to increase their consumption in the next 12 months)Plan to stick withtheir video on demand services in 2022FemalesMales40% 60%80%100%40%20%0%44% Social media interactionStreaming musicMalesFemales54%57%50%55%