The report "Soft Power and Cultural Relations: A Comparative Analysis" by the British Council and ICR Research Ltd explores the concept of soft power and its impact on cultural relations. The study was conducted between January and March 2022 and involved interviews with experts in the field. The authors, Stuart MacDonald FRSA and Dr Andrew Murray, take full responsibility for any errors in the report. The British Council cannot publish the names of the interviewees, but wishes to thank them for their contributions. The report is for classroom and private study use only and reproduction or use for other purposes requires written permission from the British Council.
