参与亚太地区的 Z 世代旅行者

The YouGov travel white paper highlights the importance of understanding Gen Z in the travel industry. As they enter the workforce and have access to disposable income, their preferences and views will consolidate. To effectively market to this generation, brands must understand how they respond to various levers, including price and brand purpose. Gen Z is social, wants to be entertained, and expects personalization and tailored offerings. Building strong and positive brand associations is a long-term effort, and engaging with Gen Z is crucial. In APAC, 79% of Gen Z plan to travel in the next 12 months, with Australia, New Zealand, Indonesia, Bali, Thailand, Japan, Singapore, and the Philippines being top destinations. Understanding Gen Z's travel preferences and behavior is essential for destination marketers to inspire and attract this group of travelers.