NRF 2023 Retail’s Big Show highlighted three major themes: amazing retail experiences are expected, retailers and brands are entering a new age of convergence, and technology is humanizing retail. The event welcomed nearly 35,000 retail industry professionals and showcased a variety of strategic directives and solutions aimed at improving retail business performance. However, broader solutions that tie together point solutions to achieve an omnichannel experience were notably absent. Retailers and brands must consider these themes in their strategic development to stay competitive in the ever-changing retail landscape.