CES 2023 倒带

The 2023 Consumer Electronics Show (CES) returned to an in-person format with 115,000 attendees. CES offers marketers an opportunity to reflect on the broader set of expectations and tensions that innovators are responding to through research and development. The most compelling trends and innovations showcased at the event include the Think Person, Not People, Think Experience AROUND the Experience, Think of the Joy, and Think of Energy as a ‘System’ lessons for marketers. BMW's i Vision Dee concept, which can change colors and has new capabilities like an AI-powered virtual assistant and a full windshield-wide heads-up display, was a highlight of the show, but it was not the only thing that captured people's imagination.