2021金领大厨超级小炒品牌手册【食品饮料】【餐饮】【品牌手册】【品牌定位】【营销手册】

GOLDEN COLLAR CHEF品牌手册 GOLDEN COLLAR CHEFJIN LING DA CHU品牌故事金领大厨,在小炒菜领域已经研究了多年。金领大厨秉承着一颗工匠之心,寻味于沿途的每一个城市，去探寻湘菜江湖的秘密。如今的金领大厨，以正宗湘菜味为根本创始团队从湖南出发，游历各地，为大家带来最更多的小炒风味煎,煸,炒,炖,炸,熘样样精通,呈现鲜,香,辣,脆,嫩的小炒风味,勾勒出一副属于金领大厨的味觉地图 01炒金领大厨发挥口味特色优势，聚“色”“香”“味”征服消费者的味蕾。Golden collar chef gives full play to the advantages of taste characteristics,Gather "color", "fragrance" and "taste" to conquer consumers' taste buds.湘菜，又叫湖南菜，是中国历史悠久的八大菜系之一，早在汉朝就已经形成菜系。以湘江流域、洞庭湖区和湘西山区三种地方风味为主。 湘菜制作精细，用料上比较广泛，口味多变，品种繁多；色泽上油重色浓，讲求实惠；品味上注重香辣、香鲜、软嫩；制法上以煨、炖、腊、蒸、炒诸法见称。官府湘菜代表菜品以组庵湘菜为代表，如组庵豆腐、组庵鱼翅等；民间湘菜代表菜品有剁椒鱼头、辣椒炒肉、湘西外婆菜、吉首酸肉、牛肉粉，衡阳鱼粉，栖凤渡鱼粉，东安鸡，金鱼戏莲、永州血鸭、九嶷山兔、宁远酿豆腐、腊味合蒸、姊妹团子 、宁乡口味蛇、岳阳姜辣蛇等。超级小炒JIN LING GOLDEN COLLAR CHEFJIN LING DA CHU02炒超级小炒JIN LING火爆小炒王Stir fried King云集众多特色小炒源自江湖的味道Gather many characteristic stir fryThe taste of the world真正的好味道，时间会知道清香回味悠长，不似平常，从前总是珍藏静待，难得佳节偶遇贵客，从此念之忆之，不相忘。辣而后香，交织在味蕾，一尝再尝，迷醉在辣辣的茶油香，守拙求真，演绎经典之味。似古怀新，别样湘味。 03炒超级小炒JIN LINGGOLDEN COLLAR CHEFJIN LING DA CHU品牌故事小炒专家，美食聚集地GATHER MANY CHARACTERISTIC STIR FRY 04炒超级小炒JIN LINGStir fry expert, food gathering place小炒专家，美食聚集地湖南人的味蕾,湖南人的基因里,写着对辣味小炒的向往。金领大厨的菜品麻辣鲜香,味道香浓,正 适合现在年轻人群追求的“色香味俱全”;金领大厨有独特的营业时间模式:中餐、晚餐、宵夜,更适应年轻人的消费时间。Hunan people's taste buds, Hunan people's genes, write the yearning for spicy stir fry. The dishes of the golden collar chef are spicy and delicious,It has a strong flavor, which is suitable for young people's pursuit of "full of color and fragrance"; golden collar chef has a unique business hoursMode: Chinese food, dinner, midnight snack, more suitable for young people's consumption time.定位在年轻人群消费聚集地的金领大厨,以新人的姿态加入其中，立志成为行业中的佼佼者，成为湖南美食的代表之一。The golden collar chef, who is located in the consumption gathering place of young people, joins in as a newcomer and is determined to become a leader in the industry Outstanding, become one of the representatives of Hunan cuisine.美食家 湘味 小炒爱好者吃货们的聚集地 人群定位消费场景：朋友聚餐 家庭聚餐 白领工作餐等品类定位：湘菜 小炒 夜宵人均消费：50-70元/人人群定位：70-00后的05炒超级小炒JIN LING 06炒超级小炒JIN LING森绿FOREST GREENC/88 M/53 Y/88 K/19枯黄WITHERED AND YELLOWC/21 M/39 Y/25 K/0乳白色MILKY WHITEC/8 M/7 Y/11 K/0 湘味地道小炒07炒超级小炒JIN LING 08炒超级小炒JIN LING金领金牌小炒肉New main dishUnique cooking techniquesVery popular, 100% click through全新推出的主打菜 独特的烹饪手法 非常受欢迎，点击率100%精选猪肉大火蒸熟，加上葱姜蒜香醋等佐料凉拌着吃让猪肉变得鲜嫩又开胃 09炒超级小炒JIN LING主要的食材是新鲜田鸡，搭配增添口感的红椒、黄椒。辣度适中，也很江湖气。性价比高，分量足，香辣爽口。The main ingredient is fresh frog, with red pepper and yellow pepper to add taste. The spicy degree is moderate, and it's also very quaint.High cost performance, enough weight, spicy and refreshing多重工序，爆炒后才能做出一道回味悠长的长沙风味。精选上等牛肉，码料腌制，大火快炒，再加上手工剪出的辣椒丝，温热绵软，香味十足。Multiple processes, stirfry to makeA long aftertaste of Changsha flavor.长沙口味18秒爆牛肉招牌跳跳蛙 湖湘特色蒸菜10炒超级小炒JIN LING 虾仁蒸蛋剁椒鲜鱼头 地方著名小吃11 炒超级小炒JIN LING 长沙臭豆腐顷心凉粉 营养养生炖罐12炒超级小炒JIN LING 炖罐系列 13炒超级小炒JIN LINGGOLDEN COLLAR CHEFJIN LING DA CHU品牌运用小炒专家，美食聚集地GATHER MANY CHARACTERISTIC STIR FRY GOLDEN COLLAR CHEF小炒专家 美食聚集地小炒专家 美食聚集地 GOLDEN COLLAR CHEFJIN LING DA CHU小炒专家美食聚集地 14炒超级小炒JIN LINGGOLDEN COLLAR CHEFJIN LING DA CHU空间展示小炒专家，美食聚集地GATHER MANY CHARACTERISTIC STIR FRY GOLDEN COLLAR CHEFJIN LING DA CHU THANK