2022W W W. R E Y U N. C O M 202211CAS20——数据来源SensorTower20 Google Play 和 AppStore统计周期202212122022 11 AppStoreGoogle Play手游题材范围研究范围100手游类型范围MMOMOBASLG——&W W W. R E Y U N. C O M CEO202250%20222023T3T2T1 2020LTV ROIW W W. R E Y U N. C O M 2022202320222023回声W W W. R E Y U N. C O M 2023IP2022 UCG 202220222022GDPRCEO“”W W W. R E Y U N. C O M Chinajoy2022CEOSLGCYW W W. R E Y U N. C O M ——222022 222022+CEO2023W W W. R E Y U N. C O M IP南路2022暗黑破坏神不朽的胜利之神 ： 尼克 · MARVEL SNAP IP20222023IPW W W. R E Y U N. C O M 20222022202220222022202220222022202220222022W W W. R E Y U N. C O M W W W. R E Y U N. C O M01 1 2 3 5 10551232%732021Part 1 202232%2022412 201610,0008,000936.1%1000%800%20226,0004,0002,0000600%400%200%0%-200%.2%64.4%-78.0%-23.9%-10.5%-46.3%-32.2%37301519369W W W. R E Y U N. C O M360206415701405 755 51220152016201720182019202020212022 588.30604.32559.42554.69552.98500.43416.43-16.8%-17.2%-0.3%-0.8%-4.9%9.3%8.6%2021 年第一季度2021 年第二季度2021 年第三季度2021 年第四季度2022 年第一季度2022 年第二季度2022 年第三季度CNGPart 1 20222022 70015%60010%5005%4000%300-5%200-10%100-15%0-20%W W W. R E Y U N. C O M GPC &406.9358.613.5%5.7%&CNGPart 1 2022500 40030026.3%43030%20%20010%1000202020210%2022EW W W. R E Y U N. C O M CAS2022Part 1 20223-13.7%20222.03-13.7%25,00020,00015,00010,0002020 – 202250%40%30%20%10%5,0000%-10%0202020212022-20%W W W. R E Y U N. C O M CAS2019 ,7.5%2020 ,11.9%2021 ,24.3%2022 ,51.4%2018,4.9%2021 ,59.1%2019 ,9.6%020 ,26.4%520212022Part 1 202220227%2152%20197.4%,2018,4.9%2022 ,52.0%2020 ,11.8%2021 ,23.9%W W W. R E Y U N. C O M CAS2022Part 1 202220%20225,8001,400 9,0008,0007,0006,0005,0004,0002021 – 20223,0002,0001,0000123456789101112202120222022“”W W W. R E Y U N. C O M CAS9009 11Part 1 20222022300 43202214,000,00012,000,00010,000,0008,000,00026,000,00081 4,000,0002,000,0000123456789100111220222022&7&11W W W. R E Y U N. C O M CAS2022Part 1 202240%2022 2022 2022Q1 2022Q2 2022Q3 2022Q4 2022Q1 2022Q2 2022Q3 2022Q460%40%90%43%42%61%67%57%58%39%33%88%83%84%77%93%85%91%86%//W W W. R E Y U N. C O M Part 1 20222021 – 2022 0.9%4 0.8%0.7%0.6%0.5%0.4% 0.3%0.2%0.1%0.0%12345678910111220212022TrackingIO20222W W W. R E Y U N. C O M CASPart 1 2022 202245%40%35%30%25%2021 – 202220%15%10%5%0%202120222022W W W. R E Y U N. C O M CAS,, 2.1%, 2.4%1.8%, 4.5%， 2.0% MMO ， 1.6%,, 4.6%, 2.2%39.3%, 2.9%, 2.8%,SLG, 4.4%, 3.4%29.2%, 6.1%SLG ， 6.2%,,6.4%7.0%,13.2%, 27.8%10%SLG, 11.5%, 18.6%Part 1 2022前 500 名2022前 500 名 前 500 名30%SLG5%2022前 500 名W W W. R E Y U N. C O M CAS1+ 42022Part 1 20222022 Top 12022 Top 10 SLG Top 10W W W. R E Y U N. C O M2+13-24-25+26--7+28-49-110SLG+1 CASPart 1 2022前 5 名45%40%2021 – 202235%30%25%20%15%10%5%0%2021202236%20%5%W W W. R E Y U N. C O M CASPart 1 2022前 500 名2022前 500 名500二次元,4.7%, 1.6%, 9.0%, 36.0%,2.2%,2.4%,3.2%,3.6%,1.8%,6.4%,52.0%动漫,4.7%三国,4.8%,4.0%,4.2%,8.2%, 8.8%, 19.6%,12.0%, 2.8%, 5.7%, 2.3%2022前 500 名50%TopW W W. R E Y U N. C O M CAS—Part 1 20222022 Top 30AppAppApp11121212223132341424515256162671727818289-1929102030W W W. R E Y U N. C O M CAS—12345678910App爱情中的匹配11121314151617181920App快乐的院子2048221222324252627282930AppPart 1 20222022 Top 30W W W. R E Y U N. C O M CAS, 3.3%, 3.3%, 3.3%, 3.3%,46.7%SLG ， 3.3%MMO ， 3.3%,50.0%, 10.0%SLG, 10.0%, 13.3%,16.7%, 13.3%前 30 名2022SLG,10.0%Part 1 2022前 30 名20222022前 30 名45%, 10.0%前 30 名13%17%W W W. R E Y U N. C O M CAS, 8.9%, 2.2%, 61.1%50%,16.7%Part 1 2022前 30 名 前 30 名20222022202215%, 5.6%,12.2%,14.4%,15.6%,52.2%, 11.1%前 30 名前 30 名W W W. R E Y U N. C O M CAS4435Part 1 2022 3,0002,5002,0001,500202225%20%15%10%1,0005%5000123456789100%11122,500122%W W W. R E Y U N. C O M CAS&42%51%59%64%49%58%41%36%Part 1 20222022 前 10 名 20222022Q1 2022Q2 2022Q3 2022Q410ONLINE789:61.765-1234W W W. R E Y U N. C O M CAS4Part 1 2022 1,4001,200 1,000 800600202230%25%20%15%10%4002005%0123456789100%11121,1001434W W W. R E Y U N. C O M CAS&30%41%60%75%70%59%40%25%Part 1 20222022 前 10 名 20222022Q1 2022Q2 2022Q3 2022Q412345678910W W W. R E Y U N. C O M CAS541300Part 1 2022SLG 4 5 Q41 SLG 3503002502002022 SLG20%16%12%1508%1004%5001234567890%101112SLG4517%105%W W W. R E Y U N. C O M CAS47%42%58%60%53%58%42%40%Part 1 2022SLG2022 SLG 前 10 名 2022 SLG2022Q1 2022Q2 2022Q3 2022Q4视频素材 图片素材10·3456789·12&W W W. R E Y U N. C O M CAS, 5.0%, 1.7%, 2.0%, 2.3%, 2.9%, 34.3%SLG ， 4.2%, 5.9%1234534.0%13.7%6.7%4.8%3.8%63.7%, 6.5%72.8%82.1%91.7%, 16.5%, 18.7%10 1.4% 25.3%12345678910Part 1 2022前 10 名202220222022前 10 名W W W. R E Y U N. C O M CAS, 15.0%5678910ONLINEPart 1 2022前 10 名202220222022, 4.4%, 1.7%,42.1%, 1.8%1 26.0%1, 2.8%217.4%2, 2.9%37.5%3SLG, 4.5%44.8%473.5%81.8%91.4%101.2%28.6%, 12.3%, 6.6%前 10 名W W W. R E Y U N. C O M54.1%,5.9%63.7% CASPart 1 202220222022, 6.2%MMO ， 1.3%,44.3%, 1.6%, 3.0%SLG ， 6.4%, 11.2%, 7.6%,7.6%,