面向现代客户旅程的数字优先全渠道

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This report discusses the shift towards digital front doors as the primary entry point for customers, replacing traditional physical front doors. In today's digital world, customers expect seamless and blended omnichannel journeys, and brands must leverage AI, ML, and analytics to provide cohesive, consistent, and convenient experiences. According to Aberdeen Strategy and Research, organizations with strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for those with weaker engagement. This report examines the rapid changes in customer habits and demands and how brands can enhance their omnichannel strategies to meet them.