The article discusses the recent development of ChatGPT, a language model that has caused concern due to its potential to generate inaccurate information and bias. The article also highlights the issue of discrimination and bias in algorithms and the impact it could have on users' trust in AI technology. Despite some opinions that generative AI is a fad, the article suggests that most people believe it is here to stay. However, a Morning Consult survey revealed that only 10% of the public finds generative AI "very trustworthy." The article raises questions about the longevity of AI technology and the possibility of embedding AI ethics to prevent mistrust from hurting businesses' reputation and bottom line.
