您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[营销方案]:【真real研究院】快手、抖音、B站营销策略研究报告 - 发现报告

【真real研究院】快手、抖音、B站营销策略研究报告

2023-10-09营销方案D***
【真real研究院】快手、抖音、B站营销策略研究报告

®èOÿWþóNóßöPPT_Õÿ~ÎèÜWþïÛß[_…ö{þÿÿÿ]v1oí1•ÿv[^çý߯ÿÿWþ^û_ÕßÌþgÿkwoíOÿkußÌS]ö×Ýÿÿk ö÷ Bû¥•u_\ÿNĀ ¿ÿ/QueenieCCGuø #ÿk ö÷ BûoÎNþ\O]ÿ Young generation/ 958^ /Young generation/ ~ÿNïöyow/\ óp l a t f o r mý_fa n sÕûc o n t e n to É ž žkol¥•marketing \ÿï{ÜþßÝþç}w_ÿó^gO\ÿToïÝ ÿϙîóÎ15søÊ⾳덿^ÿϙ{rÿϙîó [ÿ⼈࣫ϙoÛ_ÿiÛÿ䁵㰀oÿ\蓰Āy}Vïó ÎACG-~ÿþomçW{^{Z^ï^ÿ uogþ:ö÷ÛýÿkÛýBû2020¥•šh }nàß[ÿï[_…~ šÏ}ømߏç;{kÿÿßËïnnš}wöÕûý«]{ v»Ÿÿ}w_ž`Y [ÝüxóòèÓ^_vmßïþ ®èOÿWþóNóßöPPT_Õÿ~ÎèÜWþïÛß[_…ö{þÿÿÿ]v1oí1•ÿv[^çý߯ÿÿWþ^û_ÕßÌþgÿkwoíOÿkußÌS]ö×Ýÿibaotu.com"<þúí= óþîÞÿÝèÓsÿ"Õûþç}w"vÜoßW #ö÷ÿý óp l a t f o r mý_fa n sÕûc o n t e n to É ž žkol¥•marketing }VÝÿÛvWëÓ }ömßVÝvÿßzý_sÿ1t¯è‘öVÓvÿyo}wsìߘ{uoßÌÛvWèÓ Ï ™ g Ý = | _ * 0 . 4 + w Ï * 0 . 3 +  _ * 0 . 4+ Ï » * 0 . 4 + í  * 0 . 2 5 + ù ß * 0 . 4 + V ï * 0 . 6 ®èOÿWþóNóßöPPT_Õÿ~ÎèÜWþïÛß[_…ö{þÿÿÿ]v1oí1•ÿv[^çý߯ÿÿWþ^û_ÕßÌþgÿkwoíOÿkußÌS]ö×Ýÿibaotu.com"mßuó[ÿ|îÞÝÿt¯è‘"ÕûÚÜ}wÿV{Îs°_^"ûoßWÿûñøïOupèÓÛ} #Bûÿý w>{^XÿXÕ[90^sÿ80%ïP "}wö~QíÿïOßÿ~"Ÿmí½ÿ_ÿNÎÿß^sÿßNoóW"o€ÿ_oòŸŸ #ý_ß "wgý_ösÿ[1åÕûÿ{gösžÎÜ_ÙÙ2 "~ÿý_ösžÎÿß95%öý_ý30ÝïO2~ŸuösÿßÜÿ[ÿ30ÝïN}wsÿßnr2 ý_ß "ÿkóöý_‰ÚÖ{^^g€öžßÿÞ~{1÷^1~oóý_ßö_OO2Pø÷öo_ÙÙßKOLußsÿ_on~ÚÎý_ßsÿ2 óp l a t f o r mý_fa n sÕûc o n t e n to É ž žkol¥•marketing 1.ïÕÿOÿköý_Þúÿö÷Úß[ÿÿköûw·ßö[sìsÿöÞú2 2.ßÏÿÿÝÿÿÎïÕ{ùÿ}wösùߌOoÏ»2 #Þú{ß "ø÷o__÷{^öÚÖwÿÞ~{1÷^KOLÜnög×kÏÿwý_ßösÿWÚÎKOLösÿ 2"ø÷oöý_ßgÚöTOP10×oÿøV{gý_sÿöÚÿwoŒûÜÿß1~ù{gsÿWÏ64%2"΀Ÿÿçgÿ~oÜnöý_u_ö€ÿÿw35ÝïQ}wsÿýÏÎ95%ÿŒÿß1~ùöý_€Ÿuÿ30ÝïPsÿß20% ®èOÿWþóNóßöPPT_Õÿ~ÎèÜWþïÛß[_…ö{þÿÿÿ]v1oí1•ÿv[^çý߯ÿÿWþ^û_ÕßÌþgÿkwoíOÿkußÌS]ö×Ýÿibaotu.com{>wÿß^~ö~ÿ "}wÚÿß^ö["ûÿÿký_ö~€ÿ #ý_ß uogþ:QuestMobileÿ2020~1o[ó•2020.03 : ßÉöý_ÿ|;2019ÿkÿϙkÝ2020~þö÷ï՚h óp l a t f o r mý_fa n sÕûc o n t e n to É ž žkol¥•marketing 1.ø÷öWWgÕûý_ÞúßþûÚÿ‰ÿÎÕûëÓÿý~gö}ßmßsÿÿΌý_·ßö[ßsìsÿöÞú2 2.ßÏÿÿÝÿÿÎïÕ{ùÿ}wösŸkùߌOoÏ»2 3.Þ~{KOLø÷ÞúßgÚ2ÎWWgÕûÞúßgÿõÿÜóÕûýoÚöÞúßÿßý_o{pšÏÿϙóðÿö`ï2 #Þú{ß w>{ _^_W[Z^ï80% 1.Þ½oÚÿÞ½}w195wÿ_\600w2.}w€ÿÿðÞW€Ÿ21Ýÿ2019Q3ÿ×r€ÿþ_sÿTGI247.53.×ÚÿoùÛïPÚûy10n~Vù4.Upý_ß{Ûÿ۞Ýy óp l a t f o r mý_fa n sÕûc o n t e n to É ž žkol¥•marketing Bûÿϙöÿ|ouϙÕûÜ_Ï»q\ßrö2 _Þú 1.}wö}÷õÿÿùß÷OÎø÷ÿkÿOÞúÿ÷ÿ7%Āàÿkÿ3%ĀÿÿnbûöË_ÿÿWÿϙösÞú2 2.ïÏßBûOÿkoOöÞúÿŒoË_è¿ûupÝsÜocöNý_2 3.BûköÞúo_ÿû€gÚöNg_ÞúÿÿÏ250wÿýý_ÿÿpÎBûËöNý{ÛïÛÿÏÎÎϙðöÿ|2_ïwÿÿp~ÎNýþoöçW2 #Þú{ß ÿk}ø[_…Ÿ:Ëy|oÿTOP100 Õû[_…oÿk[‰uËy (44%)Üþ(38%)çp2 TOP 1000öÕû[_…gÿÿkký/úþ(6%)1u¯(7%){öw_ÿÿÿkoñøÚÖwßÌÿÝk2 ö÷~}ø[ _…‰un(33%)Üþ(24%)çr ÿÎPUGC~ýö7000[nu¯_^ö[SoW{ {s~o{p~N{ ®èOÿWþóNóßöPPT_Õÿ~ÎèÜWþïÛß[_…ö{þÿÿÿ]v1oí1•ÿv[^çý߯ÿÿWþ^û_ÕßÌþgÿkwoíOÿkußÌS]ö×Ýÿÿk ö÷ Bû¥•u_\ÿOĀmÿß  /B.D(>,#3T&.%(>!?T;A)b.4bF'$+018-C(>+*&E@=P 29.4D75E@T<"a  @REAL  76/3$;33%<-+;24%< 5%:get#%0.":84, 9888 3c=12 #*% p l a t f o r mfa n sc o n t e n t% > F =kol<Dmarketing "BI@?4A"B6I;"B7IRSNPMOTY"7$I20QOXTW"7GINLOU0QWMVQJHOVLPR0QWMWJ"758I90-"1CI#' "BI*3!"B6IE"B7IPWONMSY"7$I20 QTXTR"7GIOVLPR:0ROMVWJHPSLPW0PTMTUJ"758IHH9"1CI" #(EKOL 7+)&/IPNPNV.PV, =F09C31=5F9C=6FNMMTJLV6"F2.MQURO6DFMPIMT.OQJSTGGNKINO.MKJKLG647F8./>FE&A =F?,?SLS=5FA=6FPRNPJLV6"F2.QLUNT6DFLSIMO.PLJQRGEMPIMT.MSJLQG647FE8.*/>F #!%KOL ".3(")".&3!".'378<84;>"*/3;:;748>"03 #B$UP ".3#".&355%".'3;984:>"*/38:=8>"03 '38686<8<  L:9]W@<S>%p l a t f o r mfa n s bd`<=/$NJ47\A\#  [ ? 1 2  R \M 8 Q I Y fTUg?OCO.Vced<5H\'6KB!9 #9DP+3 WcNIiGrUb4sh>AL#@` /B.D(>,#3T&.%(>!?T;A)b.4bF'$+018-C(>+*&E@=P 29.4D75E@T<"a"\oUb"[lk]fqp1:h 1:s"'H6Wc&,/K2dh1:).,/Ubh1:J0^OTF3.B%Y_RV+hmEaQ75;qnk/9h?Y_RV+okkkga"!CS*8J6@`= #!CWc.:  /B.D(>,#3T&.%(>!?T;A)b.4bF'$+018-C(>+*&E@=P 29.4D75E@T<"a