美丽田园医疗健康2023 年中期报告

      Stock Code02373   CONTENTS目錄 2Corporate Information5Financial Summary6Management Discussion and Analysis25Other Information41Interim Condensed Consolidated Statement ofProfit or Loss42Interim Condensed Consolidated Statement ofComprehensive Income 43Interim Condensed Consolidated Balance Sheet45Interim Condensed Consolidated Statement ofChanges in Equity47Interim Condensed Consolidated Statement ofCash Flows49Notes to the Interim Condensed ConsolidatedFinancial Statements93Definitions CORPORATE INFORMATION公司資料 BOARD OF DIRECTORS Executive Directors Mr. LI Yang(Chairman of the Board)Mr. LIAN Songyong(Chief Executive Officer, Vice Chairman of the Board) Non-executive Directors Mr. ZHAI FengMr. GENG JiaqiMs. LI Fangyu Independent Non-executive Directors Mr. FAN MingchaoMr. LIU TengMr. JIANG Hua AUDIT COMMITTEE Mr. LIU Teng(Chairperson)Ms. LI FangyuMr. FAN Mingchao REMUNERATION COMMITTEE Mr. FAN Mingchao(Chairperson)Mr. ZHAI FengMr. JIANG Hua NOMINATION COMMITTEE Mr. FAN Mingchao(Chairperson)Mr. LIAN SongyongMr. JIANG Hua (ACG, HKACG) JOINT COMPANY SECRETARY Ms. ZHOU MinMs. KWOK Siu Ying Sarah(ACG, HKACG) AUTHORIZED REPRESENTATIVES Mr. LI YangMs. KWOK Siu Ying Sarah 2373 STOCK CODE2373 www.beautyfarm.com.cn COMPANY’S WEBSITEwww.beautyfarm.com.cn 2023116 LISTING DATEJanuary 16, 2023 REGISTERED OFFICE Floor 4, Willow HouseCricket SquareGrand CaymanKY1-9010Cayman Islands Floor 4, Willow HouseCricket SquareGrand CaymanKY1-9010Cayman Islands HEADQUARTERS AND PRINCIPAL PLACE OFBUSINESS IN THE PRC 1089121206 Unit 1206, 12th FloorNo.1089 Dongdaming RoadHongkou DistrictShanghaiPRC PRINCIPAL PLACE OF BUSINESS INHONG KONG 33191901 Room 1901, 19/F, Lee Garden One33 Hysan AvenueCauseway BayHong Kong PRINCIPAL SHARE REGISTRAR ANDTRANSFER OFFICE IN CAYMAN ISLANDS Campbells Corporate Services LimitedFloor 4, Willow House, Cricket SquareGrand Cayman KY1-9010Cayman Islands Campbells Corporate Services LimitedFloor 4, Willow House, Cricket SquareGrand Cayman KY1-9010Cayman Islands HONG KONG BRANCH SHARE REGISTRAR 183171712–1716 Computershare Hong Kong Investor Services LimitedShops 1712–1716, 17th FloorHopewell Centre183 Queen’s Road EastWanchaiHong Kong HONG KONG LEGAL ADVISERS 131 O’Melveny & Myers31/F, AIA Central1 Connaught RoadCentralHong Kong AUDITOR 22 PricewaterhouseCoopersCertified Public AccountantsRegistered Public Interest Entity Auditor22/F, Prince’s BuildingCentralHong Kong COMPLIANCE ADVISER 113001–30063015–3016 Haitong International Capital LimitedSuites 3001–3006 and 3015–3016One International Finance CentreNo.1 Harbour View StreetCentralHong Kong MANAGEMENT DISCUSSION AND ANALYSIS管理層討論及分析 BUSINESS REVIEW The Group is the largest provider of traditional beauty services andaestheticmedical services in China.The Group provides customerswith diversified services, covering traditional beauty services, aestheticmedicalservices as well as subhealth assessment and interventionservicesthat are all personalized to serve our clients’health andbeauty desire. 199320236301969280194 Since the establishment of its flagship brand BeautyFarm ()in 1993, the Group has gradually developed multiple chain brands,namely, Palaispa (), CellCare () and Neology (). TheGroup has built a national direct store network, which consisted of196 direct stores including 92 stores in tier-one cities and 80 stores innew tier-one cities, as of June 30, 2023. In addition, our extensivenationalstore network included 194 stores operated by ourfranchisees as of the same date. 20231202363073,919202221.3%54.3% Lookingback to the first half of 2023,although affected by theeffectof the COVID-19 pandemic in January,the Group has fullyleveraged its efficient organisational capabilities to meet customers’needsafter the pandemic by providing a comprehensive serviceportfolio, which has resulted in a rapid recovery of our business andfurther expansion of our active customer base. For the six monthsendedJune 30,2023,our direct stores served 73,919 activemembers, representing an increase of 21.3% as compared with thesame period in 2022, of which the number of new active members inthe current period increased by 54.3% as compared with the sameperiod last year. The increase in the number of new active memberswas mainly due to the further improvement of customer acquisitionefficiencybrought about by digital investment.Our channels foracquiring customers can be divided into offline and online. Offlinechannels are mainly from high-end shopping malls where the storesare located. Benefitting from our superior store location and extensivestore distribution, we can become the preferred choice of customerswhenspending offline.Online channels are divided into publicdomains of e-commerce platforms, as well as private domains such asWeComand WeChat mini programs.Through online customeracquisition methods such as live broadcasts, we attract traffic fr