Total Enterprise Reinvention is a strategy aimed at achieving a new level of performance by transforming every aspect of a company. This includes leveraging digital technologies and embracing new business models. The research by Accenture highlights the importance of becoming a Reinventor in order to stay ahead in a rapidly changing business landscape. The report identifies six characteristics of Total Enterprise Reinvention, including the need for a digital core, the importance of customer-centricity, and the need for a culture of experimentation and continuous improvement. The authors also provide guidance on how companies can chart a path to become a Reinventor and the benefits that can be achieved through Total Enterprise Reinvention.