The 2023 Social Media Trend Report by Planoly highlights 5 key trends to look out for in the world of social media marketing. These trends include strategic cross-posting, strict social standards, small business influencer marketing, culturally-conscious marketing, and TikTok's continued presence. The report notes that 84% of the US population uses at least one social media network, and in 2022, popular platforms created copycat features to compete with new emerging social platforms. However, this approach is frustrating for users and marketers who are trying to grow their brands and create unique experiences for their users. The report suggests that social media platforms will start to take a step back and listen to their users' wants and needs, instead of recycling the same features.
