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2022年移动广告流量观察白皮书

文化传媒2023-01-06-AppGrowing李***
2022年移动广告流量观察白皮书

•AppGrowingAppGrowing(Appgrowingxiaoya)••AppGrowingAppGrowingAI•APP//•App•• 2022AppGrowingApp20222023TopMarketing QuestMobile4202149%ip34IP·+Web3.0 32.88%19.93%6.15%5.24%5.14%4.68%3.89%2.18%31.83%19.56%6.33%5.95%6.24%4.41%4.14%2.40%202220212022VS2021 APP1232021.11.30-2022.11.30 2022AppGrowing4Q27Q38-11105500w+20225500w+123456789101112: AppGrowing*2022.01.01-2022.12.26 15%9%202117.92%9.22%11.95%7.53%7.09%10.64%3.89%3.44%16.68%15.37%9.31%9.03%7.73%5.64%3.82%3.54%2022 VS 2021 20222021: AppGrowing*2022.01.01-2022.12.26 26.74%15.34%12.40%10.00%5.91%5.28%4.16%3.65%Q12022Q4202215.69%15.61%8.68%8.16%7.07%7.04%4.05%3.97%Q217.51%16.96%8.66%7.45%5.30%4.46%4.02%3.56%Q316.94%14.43%12.02%8.46%8.17%4.45%3.84%3.75%Q4: AppGrowing*2022.01.01-2022.12.26 App372022vs App30.58%30.63%27.64%29.40%69.42%69.37%72.36%70.60%Q1Q2Q3Q4App: AppGrowing*2022.01.01-2022.12.26202200.511.522.5050100150200 Q2Q3202140%122022vs 0%20%40%60%80%1234567891011122022vs App0300060009000123456789101112: AppGrowing*2022.01.01-2022.12.26 : AppGrowing2022.01.01-2022.12.26TOP4100%40.17%16.12%39.35%20215-770%58.12%55.88%45.19%68.26%75.43%74.69%73.29%68.35%63.88%64.52%64.04%65.26%0%20%40%60%80%123456789101112202120222022VS 2021202247.62%15.98%29.16%1.37% : AppGrowing2022.01.01-2022.12.265-60s5-60s5-15s16-30s31-45s46-60s16-30s31-45s16-30s46.42%31-45s202211.24%12.72%18.24%16.85%13.18%17.88%46.42%26.99%28.87%34.33%40.83%34.75%21.67%40.78%21.67%35.96%27.43%29.98%31.22%19.51%31.22%12.86%18.56%17.40%515163031454660 : AppGrowing2022.01.01-2022.12.2650%15%3~4AppGrowing47+20+80+8+2022 49.63%18.63%9.32%0%20%40%60%52.34%16.50%8.01%0%20%40%60%60.39%13.35%6.22%0%20%40%60%80%52.98%18.18%8.81%0%20%40%60%58.27%17.62%8.13%0%20%40%60%80%58.27%17.62%8.13%0%20%40%60%80%社交婚恋生活服务工具应用 :AppGrowing2022.01.01-2022.12.26*202216.51%13.75%6.52%6.31%6.24%5.41%5.03%4.97%15.63%8.78%6.58%6.15%5.20%4.70%4.46%4.28%17.09%16.97%14.39%12.18%6.00%5.87%3.54%3.47%22.24%11.29%9.88%9.31%8.97%7.89%5.16%4.39%巨量引擎腾讯广告百度营销快手磁力引擎 2022:AppGrowing2022.01.01-2022.12.26*9.00%5.80%5.20%5.10%5.00%4.60%3.30%巨量引擎15.50%6.90%4.80%4.40%3.10%2.90%2.90%腾讯广告9.00%5.00%4.70%4.10%3.60%3.50%3.10%百度营销22.10%7.40%5.90%4.00%3.60%3.30%3.00%快手磁力引擎 QQ•QQ•+•QQ•QQMusic Zone•••Plus”•XR•••••116”••VR• •AI+•AIAIGC•Apollo RT6••••KFS••••AI••••• 2021QQApp2022MAU202220222021QQ3.5%0.3%6.0%7.5%8.6%1.6%26.8%-9.3%202220210.76%0.75%2.85%3.33%1.46%4.91%0.41%2.70%202211 QQ2526~3555%202211tgi32.61%2530.27%26~3536~4523.82%4617.64%45.02%54.98%8.20%18.45%18.49%22.35%19.31%13.21%202232.6%2533.4%26~3536~4524.27%469.37%47.17%52.83%QQ8.06%19.64%19.25%22.14%18.36%12.55%tgi130126125tgiQQ158139132 54%25202232.99%2532.07%26~3536~4523.77%4616.81%45.61%54.39%8.25%19.50%19.06%22.37%18.74%12.08%32.58%2530.80%26~3536~4520.55%4620.11%45.26%54.74%5.77%14.58%17.52%23.02%21.98%17.13%tgi142140QQ135tgi140137134202211tgi 25202238.76%2529.64%26~3536~4525.60%4618.19%8.52%19.26%19.11%21.91%18.70%12.52%36.86%2536.88%26~3536~4519.61%469.40%66.22%33.78%10.68%21.78%19.82%20.70%16.55%10.47%47.26%52.74%47.26%52.74%tgi151138134tgi141138131202211tgi TapTap202242.42%2542.11%26~3536~4516.78%468.68%45.59%54.51%13.76%24.51%20.26%18.57%14.27%8.64%41.50%2540.79%26~3536~4512.30%465.41%43.97%56.03%11.14%22.08%19.65%21.25%16.17%9.72%tgi134130128tgiTap Tap130129125202211tgi APPMAU101,240 85,995 79,578 464,781 562,408 661,340 7QQ59,060 850,245 947,024 1046,882 1142,765 1241,091 1340,513 1440,367 1540,219 1637,385 1735,889 1833,086 1932,672 20QQ30,893 MAU2128,587 2223,629 2322,863 2422,512 25QQ20,012 2619,018 2718,450 2815,869 2915,498 3015,483 3114,711 32UC14,200 3313,932 3413,580 35()13,433 3613,192 37WiFi12,795 3812,511 3912,511 4012,358 MAUTOP402022.11 -TOP1050,24547,02440,21930,89315,86914,20012,9159,4705,7905,110QQUC15,483 6,457 4,963 3,062 2,082 1,983 1,881 1,794 1,561 1,427 QQ-TOP102022.11 QQ-TOP10101,24059,06042,7659,7545,5444,4682,4822,4822,1131,817QQMOMOSoulSteamTapTap14,711 6,306 6,161 3,435 1,853 1,809 1,692 1,591 1,482 1,482 -TOP102022.11 -TOP1064,78141,09137,38533,08632,67223,62922,86318,45011,4067,69785,99561,34046,88228,58713,43312,3587,4584,5214,0623,246-TOP102022.11 --275%246%54%35%34%32%23%11%8991313593971560117996154831241587221%ViaXEdifier ConnectXFirefox-7221%73%67%58%54%41%41%32%25%17245445014013111318557901584922021.11-2022.11 Fanbook2021109%99%69%69%64%45%43%22%18095268943546306206680145877444Fanbookthe L1056%1041%665%503%144%54%27%18%18%1%3611611202901817183975455441161234218%163%2021.11-2022.11 i8.64.6810%101%78%76%67%65%52%17%10%14111073021603999931967154688285995i1225%230%168%118%104%83%10%8%7%6%18410118721623630512610164497647811297%163%2021.11-2022.11 4TOP50TOP1-17TOP18-34TOP35 -50HDTVWPS OfficeClassInHDHDTV-HDQQHDHDXmindHDQQHDQQHDNotabilityHDHDGoogle ChromeGoodNotes5Beat Maker ProHDKeepEudic1腾讯会议优酷视频HD3腾讯视频HD哔哩哔哩HD56芒果TV-HD7钉钉8网易云音乐HD9夸克HD10QQ音乐HD2022AppTOP 502爱奇艺HD:* 4ClassIn5678910HD4QQHD5Google Chrome6QQHD789104HD5678910Shopee MYK12:*2022TOP10购物工具教育QQ45TapTap678910社交 TV4HD567U89TV10Kindle45678910:*图书生活HDHDHD4HD5TV-HD678910HD娱乐YouTube456Canva 789Photoshop

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