I Kroger7-Eleven II III IP IV PART I Kroger7-Eleven ● 300020001“” ● 40%50%5kg ● ● 57 ● 2020100minimini ● miniMiniminimini11 Part I KrogerSocialSocialProgressive Grocer● KrogerCOVID-19“Social, Social” ● 5269Kroger ● FacebookKrogerSocialSocial Eataly● 51256● “ ● Eataly ● Eataly krogersocialsocial.com 7Fresh● 7Fresh57Fresh7Fresh7Fresh APP38000 ● 2018CEO7FRESH1rCEO2020● 32.6% ● 22.43%45.79%009016.4%35.7% ● 126.3%147.2% ● JD.com Part I 8 1~442%952549%8526~35 ● 201995202011% ● 95109535%85 C2M● 2020201950%● 90%50%70%● 70%37%33%n>1000 PART II Part II ● ● CBNData95● ● ● 20201Select Milk ProducersFairlifeFairlife● ● ● 2020120224267 ● 23 ● 19355%90 ● KrogerImpossible Foods● Impossible Burger1700202018KrogerImpossible BurgerKroger● Trader’s Joe5100● 6 ● 2020521“”42“” ● O’fresh PART III IP 7-Eleven● 52080 ● METRO● 18 METRO ChefMETRO PremiumMETRO Professional3500 200 ● ● ● 7 ● 77 ● 7-ElevenNikelogoNikelogo7-ElevenlogoNike Air● 7-Eleven Part III ● BFYBetter For You● ● Vertex Awards● 2020Vertex Awards5247Vertex● Vertex7-Elevensneakerfreaker.com PART IV Part IV 2020Z2432%440Z20%19952010 Z1. 2. 3. 4. IP IP94%IPIP70%20~2461%25~29IPIPIPIP40%2019~2020IPIP ● ZIP● ZIPIP ● IP9000 01 IPIP2016Hello Kitty30IPIPIP20195● 20MINISOMarvel● COCO ParkIP300120001000100 ● 40taralets.com Part IV 300400SKUIPIP● 1000+1300+PK56,384340,851PV10,94019,820● 3.7168,0822.118.8TOP2● 150● 233165100+43PK02 18~35IPIP ZIP 1) 700SKU13ULOGOLOGOLOGOQ10~49.97.910IP40%2) 25~50%10~301/3wazzu.phshopee.ph Part IV IP IPIPIP IPIPIP IP● IP##IPUGC● ● H51## ####● IPIP ZIP03 IP 1. IPCRMIP 2. IPIPIP 3. IP20184003300IPIPIPIPIPIP2019200 4 1+12IPIPIPIPIP Part IV IP20%~80% IP IP+IPIP1059.926%25%19%IPIP1/3IPIPIPIP＊ ＊ ＊ ＊