BEAUTYEVOLUTIONBIGDATA侨霹9剢2021䎃9剢繠㥿遤⚌剢䫣 OUR MISSIONAmazing Company MissionCONTENT01剢䏞嚋錢02㢊呩鍒區03莂䞔䘯鷻 bebd.bevol.comⰢꝶ〄梡勔劓嚤⬔•周䰕㎼㵶缛駉㹾潸⪸俚䰕9劓㠌⿣관み뀭㎈ⶬ蔸317☳⩧⻎嬠㙨ꅌ3.9%♇鿲╬罏䢌•9劓㜜呿俚ꓪ☹28192⚂楒嬠┬ꮴ35.8%㎌漳硅鿲║嬏㩴分⿣㜜呿ⷑ嬠䭦缩┬ꮴ•瑽⬈㸞蔸巆鰆脢㸉긖굥⿣稝⪸峜䍳䳀ⶬ⸅ガ⮯ꂛ┞婢䉘㹾䩘ꌄ䫞槏յ窢岓蛣泈瞏⿣稝㜜呿闌卥•䉘㹾⹷ⶥ┞㴟耘傽駘Ⲙ朮濤䔕漽假㙨倕յꨬ랛瞏4╗뀬虝臅⻉椟脢衇脘䲀⮃椟脢笡⮬䱽岓俆稻•䉂㐃긖ꌄ䫞艮分⿣╚䌦峅❈氠溸璺곣蠗䳀⺆朮瞏㐃䩘ꌄ䫞槏分⿣╚❈氠ⷑ嬠ꂛ┞婢䳀ⶬ蕛䝠ꅌꄨ•全䩤卋矻筷舽溸꼒㎼⿣曵㫟㠄杅⪸峜䍳낕ⶬ┺峜浇舽䫞槏溸䉤䈢璇뀬⪸峜䍳楒嬠㙨ꪍ86.9%•긖굥⪸峜䍳䳀ⶬ䌏滽䞰玒倕յ岓滽ꓨ玒浇•㜮㳌ꮑ入皶◚广┞嫙訒曄谷绫绫⬥廛谷ꮑ入굥♁㜮劅⺇⪸峜 剢䏞嚋錢 558 368 272 319 379 239 294 317 40.7%42.5%17.8%14.6%13.5%2.8%0.0%3.9%2021䌑1-2劓3劓4劓5劓6劓7劓8劓9劓㠌⿣稝ガ⿣관み뀭관み뀭☳⩧⻎嬠㙨ꅌ⻊㥿ᄩꨪ(마)괄剣䨾㔐巛㟞鸟綕䢨2021䌑1-9劓箕駉㠌⿣稝ガ⿣관み뀭☳⩧2783 ⻎嬠㙨ꪍ17.9%*侨䰘勻彂✵㕂㹻絡雦㽷ꨪ(마)괄➑絡雦ꣳ괄⟄♳支⡙(休)ᄩꨪ(마)괄9劓㠌⿣관み뀭317☳⩧⻎嬠㙨ꅌ3.9%潸嬠7յ8劓劔䨿㎈ⶬ⛰㙨ꅌ♇撬罏䢌 㢊呩侨ꆀⱄ妃㔐衅劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵1劓2劓3劓4劓5劓6劓7劓8劓9劓嬓劓㜜呿ガ⿣䙰ꓪ20202021㜜呿俚䰕⻎嬠/楒嬠⺈駉砯玉劻㜜呿俚䰕⻎嬠楒嬠2021䌑1-9劓箕駉266452-13.1%/2021䌑9劓28192 -33.1%-35.8%*侨䰘勻彂✵蚋港㽷倝緸畀䎇呏䰘蚋港㽷侨䰘䞔ⲃず姿㼆8剢侨䰘鵳遤⥝姻㐃8劓溸㜜呿搑愲▇⻑9劓㜜呿俚ꓪ☹28192⚂楒嬠┬ꮴ35.8% 劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵〄欽❡ᄩ㢊呩毛嫱僈儑䲿巛59.2%17.6%13.6%8.3%0.9%-0.17%-0.61%0.27%0.78%-0.22%䫞艮氠⿣䫞槏氠⿣焕㠌☋⿣⹿氠☋⿣嬏晶☋⿣◩㝕⿣稝㜜呿䝠⬔㜜呿俚ꓪⷑ嬠㜜呿ⷑ嬠楒嬠⺈78.1%10.0%5.5%4.9%1.4%-1.65%0.86%0.27%0.28%0.24%䫞艮氠⿣焕㠌氠⿣䫞槏氠⿣⹿氠☋⿣嬏晶氠⿣◩㝕⿣稝⪸峜䍳⪸峜䍳ⷑ嬠⪸峜䍳楒嬠㎌漳硅鿲║嬏㩴㺥⿣㜜呿ⷑ嬠䭦缩┬ꮴ瑽⬈楉虝ꌄ⮕巆鰆脢潨⩱♈䫞艮鿛瓌⯒焕㠌做긖 0%2%4%6%8%10%12%14%16%0%2%4%6%8%10%12%14%16%缂⮕⿣稝㜜呿⹴⪸峜䍳ⷑ嬠劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵9剢梡朐嶊餩罏Ⱒ岤♸色(休)䋒㽷剣䨾䊵ⵆ高备案高关注긖ꌄ窢ⶶ긖葬㠌寊긖굥关注＞备案崀긖ꮑ入麄✅䫞槏ぇ㠌窢岓蛣泈备案＞关注긖ꌄ窢ⶶյ긖굥瞏儱巆鰆脢谷㜜呿做ꌬ䔻⪸峜溸㝧ꌄ⿣稝㜮糖✍꼣勑巆巆鰆脢㸉崀긖յꮑ入♇撬劔鿲둛⪸峜䍳㜜呿做续劓潸㸉剳⪸峜麄✅䫞槏յぇ㠌瞏稝潨►师⪸峜䍳ⷑ嬠㜜呿ⷑ嬠崟⹿䍐㠌濤ꌄ䫞槏ⷴ㠌 -1.5%-1.0%-0.5%0.0%0.5%1.0%1.5%2.0%-0.8%-0.6%-0.4%-0.2%0.0%0.2%0.4%0.6%0.8%1.0%劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵*㢊呩毛嫱」⻊=ᄩ碫2021䎃9剢⟧㢊呩毛嫱-2021䎃8剢⟧㢊呩毛嫱Ⱒ岤䏞毛嫱」⻊=嶊餩罏2021䎃9剢㼆ᄩ碫涸挿ⴁ毛嫱-2021䎃8剢㼆ᄩ碫涸挿ⴁ毛嫱馋⸷䱲程猧Ⱶ㼜荛嶊餩罏Ⱒ岤꬗꩹色(休)䋒㽷䫡椚⪸峜䍳ⷑ嬠⺈ぇꌄ䫞槏⪸峜䍳ⷑ嬠䳀ⶬ㜜呿ⷑ嬠┬ꮴ⪸峜䍳ⷑ嬠┬ꮴ㜜呿ⷑ嬠䳀ⶬ㜜呿ⷑ嬠⺈䩘ꌄ䫞槏►师耘氯䫞槏窢岓蛣泈㠌寊/曖艮寊崀긖ꮑ入긖굥崟⹿巆鰆脢㸉긖굥⿣稝⪸峜䍳䳀ⶬ⸅ガ⮯ꂛ┞婢䉘㹾䩘ꌄ䫞槏յ窢岓蛣泈瞏⿣稝 㢊呩鍒區 *➑鷥》䔲剢繠⥝䭷侨80⚂䔲剢㢊呩(休)ᄩ侨top10涸ᄩ晥鵳遤㾝爙劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵㸤繠傈雵ծ郍롖㦁㦁㣐ꆀ㢊呩䧴⚹䋒㽷⿽宀♧2311321199444211㴟耘傽駘鋶믣㠎㠎䜙㵀贃騢㦓㠁贃⪳豓槏艮岩䜥駿낊⻨椝⪳岓姚裨겍搑ꬾ⿣曵热劓㜜呿ガ⿣俚top10㜜呿⺈剳㴟䧯假㜜呿㴟䧯 掚꡶ᄩ晥Ⱙ㘗㢊呩倝ᄩ劥곜侨䰘勻彂蚋港㽷緸畀䧴ぐᄩ晥㸽緸⿺㣔枾偫菢䏅Ø蕳罏┪假假㜜呿┩娉긖葬♇撬全锢긖⻔侨䠋舽☭聁Ø⪿㒘假⿣贃騢㦓蕳罏⟶䫞☗巷긖葬յ贃騢㦓蕳罏䱽岓⬥ꄟ긖葬յ贃騢㦓蕳罏⟶䫞瀠澸긖葬Ø耘虝匡錾假㜜呿21娉分⿣⻼ぇ㠌12յ㴼㠌5յ濤㠌4Ø晦⿣虝Ⲙ朮濤䔕漽假㙨倕յ⬍栛յ桨鳥յꨬ랛4╗뀬虝Ø䒩䒩臅䩘䲀⮃椟脢笡⮬䱽岓俆稻Ø臔撌嬏㩴㜜呿㝃呤蟬吤랓⬥寊銝յ旼瘛랓巷蕉뀬笡⮬䫞艮分⿣╝㶡耘㠌յ麄✅䫞槏分⿣Ø⪿㒘假⿣鋶믣㠎㠎蟬吤랓⬥寊銝受彷굥յ鋶믣㠎㠎旼瘛랓巷蕉뀬窢ⶶ굥յ鋶믣㠎㠎㸰뫘苚蛺랓覜鏟㠌BB굥յ鋶믣㠎㠎吤袤裾覜广巷麄✅► 劥剢倝㢊呩ᄩ晥续劓假㜜呿⿣曵傛┬分⿣♨䫞艮稝分⿣╬╭据勵劔㸵ꓪ焕㠌յ䫞槏氠⿣27211817122214筊蟠袉⭳逼怯嗙耘觲ⶥ긖㵽뀬⻡閒劫勔劓假㜜呿⿣曵⹴㜜呿ガ⿣俚ꓪtop5䫞艮氠⿣焕㠌☋⿣䫞槏氠⿣假㜜呿⿣曵䙰俚119╗劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵 2.3%1.2%1.1%0.8%0.6%0.6%0.4%0.4%0.4%0.4%朙岓卸吤卸茭詞覟竒ꄟ僻鯵ꐧꦦ峅ꑈ勏竒ꑈ㕈詞竒蝭묛蛋周䳀⺆朮►竒ꐧ璺곣蠗䳀⺆朮朙岓卸吤卸䳀⺆朮蝆⹨周䳀⺆朮热劓㜜呿䩘ꌄ䫞槏分⿣䧯⮕ⷑ嬠ⷑ嬠⻎嬠⺈䩛鿈䫡椚❡ᄩ䧭ⴔ」⸓劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵䉂缋㐃긖ꌄ䫞艮䧶麄✅䫞槏╚䌦峅❈氠溸묛蛋周䳀⺆朮յ►竒ꐧյ璺곣蠗䳀⺆朮瞏㐃䩘ꌄ䫞槏分⿣╚❈氠ⷑ嬠ꂛ┞婢䳀ⶬ⪿㒘㜜呿假⿣䓺骮耘⭙巷╆友눥寊䫞䩘굥䓺骮耘寊惞冘ꄟ눥寊䫞䩘굥䓺骮耘寊巷㮦艮눥寊䫞䩘굥姚✦溮蟬눥巷摣㮦䩘葬굥PWU䩘葬굥溮虝赧銡蠗PWU䩘葬굥執锟叓 莂䞔䘯鷻 Ø⿣曵槏䗼┺峜浇舽䫞槏璇㳔劔侞䫞艮Ø⮵姍㜜呿2020䌑6劓Ø㝧ꌄ分⿣䉤䈢璇뀬㛷◝ꐧ摣뀬窢ⶶ굥楒嬠㙨ꅌ18%䉤䈢璇뀬友巷家㕈ꐧ崀긖►楒嬠㙨ꅌ281%䉤䈢璇뀬㛷◝ꐧ窢ⶶ굥䉤䈢璇뀬庣ꄟ寊巷友艮寊䉤䈢璇뀬庣ꄟ寊巷友艮►江聝䫡椚ᄩ晥䋞䊛猰괃Ⱒ岤䏞군巛劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵209.8%86.9%79.1%27.7%16.1%㫟㠄杅䉤䈢璇뀬楩蚤煝䙋侬耘☭姚蕳╫⪸峜䍳낕ⶬ⿣曵top59劓╭䩤卋矻筷舽溸꼒㎼耘㠌䫞艮⿣曵㫟㠄杅⭮⡊귱儤挩㻘挰⬥艮峗葬谷ꮑ入►匚火㝕ꓪ潨⩱┺峜浇舽䫞槏溸䉤䈢璇뀬⪸峜䍳楒嬠㙨ꪍ86.9%ꯙ椟曵分⿣䉤䈢璇뀬㛷◝ꐧ摣뀬窢ⶶ굥㜾友巷家㕈ꐧ崀긖►⪸峜䍳楒嬠䗪ꅌ䳀ⶬ⿣曵矻ꃎ䉤䈢璇뀬 䰃㷍傞蒜⥝䫡❡ᄩⰢ岤䏞군巛劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵*Ⱒ岤䏞군巛❡ᄩtop5霪❡ᄩ掚䏞湱嫱♳剢梠嫱㟞鸟top5300.0%123.5%106.5%99.2%83.1%MedRepair稌譨㸸㝃⩧⟶䫞巷⫄寊ꮺꓪ曬AMORTALS㸸勏覟둛庣╆괖俆稻104䕼ꭀꄟ⮱㸸耘茓ⸯ㝃侞⟶䫞긖葬庣曖㒘㴟㲳䖦ꄑ玘缋ꐖ茝⟶䫞긖葬假ꏕ米MedRepair稌譨㸸鿪볝箄蔺摣艮窢窕寊⪸峜䍳낕ⶬ分⿣top59劓⪸峜䍳낕ⶬtop5╚劔┩娉╬㵌璼⟶䫞分⿣受彷յ⟶䫞յ缰䫞滽艮甯㴼儱巆鰆脢ꄑ䭃溸ꓨ锢ⸯ㎌ն•┪莐䔻蕳劚溸窢ⶶ寊㝕溮殭谷㸰稻殭ꌬ⹜◗ꌬ䔻┯ꨟ劔⟶䫞✑氠侨䠋舽⺪♨侒䖦⪝ն•受彷侞卸䔻㟲氠◗♨⻑䠋閚莐┯㵽儅峅绞◗ն•㐃䧰ꁩ侨䔻䌏溸僓⡀⟶䫞◗䧰溸滽艮㺚걁ն•寊䔻受彷䧯⮕䔻㴘⪢氠匡缰甯滽艮䔻㟲䧰儱䌏滽ն•瑽⬈曄氠ն窢ⶶ寊溸鯵㐌嬠鿲嵹甐缰甯受彷ꌬ劔侞卸ն ꬗꩹Ⱒ岤䏞䲿巛䎁淼䟝牙俤ծ屘淼ꅾ牙江劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵0.8%5.5%2.8%3.8%14.2%1.13 1.13 1.08 1.05 1.05 玒倕箄蔺䫏漁䫏銻怂巷䌏滽巆鰆脢⢟㟲溸긖굥㵌璼TGI⪸峜ⷑ嬠⪸峜TGI1.5%1.5%9.8%23.2%3.7%1.27 1.14 1.05 1.02 1.01 玒浇庣曖蕳罏긖ꌄ⟶䫞耘溮岓滽巆鰆脢⢟㟲溸긖굥㵌璼TGI⪸峜ⷑ嬠⪸峜TGI䌏滽巆鰆脢剳⢟㟲⪾劔玒倕յ箄蔺յ䫏漁յ䫏銻瞏ⲍ茤溸긖굥脯岓滽㐃玒浇յ庣曖瞏做긖괛寛剳䒩揓 㢙㷍꣈儮畊✰デ♧媯衅㌂꨺碫Ⱒ岤䏞䲿巛劥곜侨䰘勻彂繠⚽⥝遤BEBD㣐侨䰘䎂〵*꣈儮碫湡掚꡶❡ᄩ呏䰘2021䎃6-9剢嶊餩罏挿ⴁ❡ᄩ➃妃䱗⴩ꮑ入稝潨搑ꬾ分⿣top5曄谷绫绫⬥廛谷ꮑ入굥9¾ 䜥뀬庣ꄟꮑ入►SPF45 PA+++贃騢㦓庣ꄟꮑ入►SPF48 PA+++逼䘽㩸Mistine寊巷䳀☗긖ꌄꮑ入►SPF50 PA+++MISTINE逼╆㩸寊惞⟶䫞ꮑ入굥62.3%27.2%7.5%0.2%2.8%-2.0%1.5%1.7%-1.1%-0.1%ꮑ入►/궣ꮑ入굥ꮑ入ᄞ괖ꮑ入啦⪼♑ꮑ入☋⿣┯⻎䓺䘒ꮑ入☋⿣⪸峜䍳⪸峜䍳ⷑ嬠ⷑ嬠潸嬠⹜䌑⻎劻2021䌑6-9劓ꮑ入►/궣յ굥♇撬儱╭锢⺇⪸峜溸䓺䘒曄谷绫绫⬥廛谷ꮑ入굥╬劅⺇⪸峜ꮑ入分⿣ꮑ入ᄞ괖⪸峜䍳ⷑ嬠ꁒ7.5%潸嬠⹜䌑⻎劻䳀ⶬ劅╬僻兇 bebd.bevol.com勔ppt䨿鿬溸倁㲼յ㎽曩յ俚䰕瞏溸焒駮☋勶㺲◟婣實耘▇⟶鉿⟥䛉璇䪫劔ꮺ⪫⺶䨿劔⚈✇☭勑缋䱅勶駠⺪┯䕒鿛鿬䧶♨⪼♑做䑑㜩⯜⹿䉘/⹿銩ꂝ脢䖪疵ն㠁괛❈氠騟臅笡勶⯈☭裯䕒䱅勶駠⺪臅笡做䑑㠁┬400 ˊ838 ˊ2323bebd@bevol.cn晜勉霹僈 THANKS