巨星传奇二零二五年年报

CONTENTS目錄 25924326691102104106108110220221285 Corporate InformationChairperson’s StatementManagement Discussion and AnalysisBiographies of Directors and Senior ManagementDirectors’ ReportCorporate Governance ReportIndependent Auditor’s ReportConsolidated Statement of Comprehensive (Loss)/IncomeConsolidated Statement of Financial PositionConsolidated Statement of Changes In EquityConsolidated Statement of Cash FlowsNotes to the Consolidated Financial StatementsFive-Year Financial SummaryEnvironmental, Social and Governance ReportGlossary Corporate Information公司資料 BOARD OF DIRECTORS 董事會 執行董事 Executive DirectorsMs. Ma, Hsin-Ting(Chairperson)Dr. Qian, Sam Zhongshan(Chief Executive Officer)Mr. Lai, Kwok Fai Franki(Chief Financial Officer) 非執行董事 Non-Executive DirectorsMr. Yang, Chun-JungMr. Chen, Chung 獨立非執行董事Yang, Dave De Independent Non-Executive DirectorsDr. Xue JunMr. Yang, Dave DeMs. Chung, Elizabeth Ching Yee 審核委員會 AUDIT COMMITTEE Mr. Yang, Dave De(Chairperson)Dr. Xue, JunMs. Chung, Elizabeth Ching Yee Yang, Dave De 薪酬委員會 REMUNERATION COMMITTEE Ms. Chung, Elizabeth Ching Yee(Chairperson)Ms. Ma, Hsin-TingMr. Yang, Dave De Yang, Dave De 提名委員會 NOMINATION COMMITTEE Ms. Ma, Hsin-Ting(Chairperson)Dr. Xue, JunMs. Chung, Elizabeth Ching Yee 公司秘書 COMPANY SECRETARYMs. Lai Ying Tung 授權代表 AUTHORISED REPRESENTATIVESMr. Lai, Kwok Fai FrankiMs. Lai Ying Tung 註冊辦事處 REGISTERED OFFICE P.O. Box 31119, Grand PavilionHibiscus Way, 802 West Bay RoadGrand CaymanKY1-1205, Cayman Islands P.O. Box 31119, Grand PavilionHibiscus Way, 802 West Bay RoadGrand CaymanKY1-1205, Cayman Islands HEADQUARTER 總部 1777 Star Plus Legend Tower1777 Lvdi BoulevardHuaqiao Town, Kunshan City, Jiangsu ProvincePeople’s Republic of China 香港主要營業地點 PRINCIPAL PLACE OF BUSINESS IN HONG KONG 892232310–11 Unit 2310–1123rd FloorTower Two, Lippo Centre89 QueenswayHong Kong 股份過戶登記總處 PRINCIPAL SHARE REGISTRAR AND TRANSFER OFFICE Vistra (Cayman) LimitedP.O. Box 31119Grand PavilionHibiscus Way, 802 West Bay RoadGrand CaymanKY1-1205 Cayman Islands Vistra (Cayman) LimitedP.O. Box 31119Grand PavilionHibiscus Way, 802 West Bay RoadGrand CaymanKY1-1205 Cayman Islands 香港股份過戶登記處 HONG KONG SHARE REGISTRAR 183171712–1716 Computershare Hong Kong Investor Services LimitedShops 1712–1716, 17th FloorHopewell Centre183 Queens Road EastWanchai, Hong Kong 核數師 AUDITOR 1022 PricewaterhouseCoopersCertified Public Accountant andRegistered Public Interest Entity Auditor22/F Prince’s Building10 Chater RoadCentralHong Kong Corporate Information公司資料 有關香港法律的法律顧問（按字母順序排列） LEGAL ADVISERS AS TO HONG KONG LAWS(in alphabetical order) 140 Chiu & Partners40th FloorJardine House1 Connaught PlaceHong Kong 1513 King and Wood13/F, Gloucester Tower, The Landmark15 Queen’s Road CentralCentralHong Kong 主要往來銀行 PRINCIPAL BANKERS Nanyang Commercial Bank, LimitedBank of Communications, Huaqiao Kunshan branch COMPANY WEBSITEhttp://www.splegend.com 公司網址http://www.splegend.com STOCK CODE6683 股份代號6683 Chairperson’s Statement主席報告 Dear Shareholders, 2025 On behalf of the Board of Star Plus Legend Holdings Limited, I amhonored to present the annual report of the Group for FY2025. 2025IPIP In 2025, the global economic environment remained challenging,and the IP and consumption market in the PRC witnessed a cleardivergence. Facing external pressures such as tightening marketingbudgets among brand customers and the siphoning of viewershipfrom long-form to short-form video, we have resolutely advanced ourstrategic transformation, proactively optimized our business structure,and focused our resources on the high-potential IP consumptionsegments. Despite the complex external environment, we have madesteady progress in adjusting our business priorities and activelyaddressed the challenges posed by market changes. IPIP2025IP20253IPIPIP We consistently adhere to our IP-empowerment business model,where we attract traffic through celebrity IPs and popular contentswhich in turn empower the sale of our products. In 2025, our IPcontents continued to receive widespread popularity in the market.J-Style Trip 3 () was broadcast in March 2025,which not only continued the unique personal charm and lifestyleaesthetics of Mr. Jay Chou, but also infused theCHOUCHOU () IP with fresh narrative depth and emotional resonance throughhigh-quality visuals and an international perspective. On the otherhand, to further broaden the IP character of Mr. Liu Keng-hung, wecontinued to deepen his image as a healthy lifestyle advocate, andtailored two micro-variety shows, “Fifty is Just the Beginning ()” and “Just Cycle with Me ()”, based on hishealthy lifestyle concept. This strengthened his personal label withan approachable and authentic style and content, and promoted theorganic integration of IP influence with big health products, therebystrengthening brand awareness and facilitating product promotion. Chairperson’s Statement主席報告 IPIPIP This year, we vigorously promoted the d