爱奇艺2026年第二季度财报及战略转型会议纪要

发布时间：2026-08-19 一、AI总结内容 一、核心要点 1. 2026年第二季度爱奇艺总营收63亿元，同比增1%；非GAAP净亏损同比收窄80%，接近盈亏平衡；经营活动净现金3.4亿元，期末现金及等价物41亿元，有1亿美元股票回购计划。 2. 战略转型方向：一是从中心化媒体向创作者和用户为中心的去中心化社交内容生态转变，二是全面布局AI技术应用，两者协同打造飞轮效应，未来将结构性改善内容成本、收入质量、盈利水平及现金流 二、业务表现 1. 国内内容领域：长视频、短剧、儿童内容均获市场份额第一；Q2短剧日均上传量同比增30%，Q3单部短剧时长缩短30%-50%、成本降50%；上线16部AI分账中剧及多部AI网络电影，行业首部长视频AIGC网络电影《异人之下之觉醒》上线；原创内容获23项白玉兰奖提名，含11项剧集类，《父辈的荣耀》等作品表现突出。 2. 会员业务：Q2会员收入40亿元，同比降4%系季节性因素；海外会员收入同比增40%，巴西、墨西哥分别增215%、150%，阿拉伯语市场增85%；微短剧Q2会员收入占比第二，同比增超300%，AI是海外微短剧扩张核心动力。 3. 广告业务：Q2营收保持双位数同比增长，美妆、个护、医疗健康类广告增长显著，中小广告主及AI应用、零售电商类广告增长强劲，AI技术提升运营效率。 4. 海外业务：泰国市场经营成熟，会员收入及利润增长；印尼上线首部原创印尼语网剧成当地上半年播放量第一；会员增长策略为依托华流内容、适配本地内容、合作本地渠道、用AI提升效率。三、AI与各内容品类策略 1. 微短剧：快速渗透，以AIGC为主要供给，采用分账模式，算法推荐，规模化供给。 2. 微动画：原生适合AIGC，以AIGC为主要供给，CG工业化成熟适配度高，效率提升明显，明年将上线更多作品满足细分需求。 3. 中剧及网络电影：复杂度较高，积极拥抱AI，重点探索奇幻、冒险等风格化题材，兼顾成本与内容多元，已上线16部分账AIGC中剧及多部网络电影。 4. 长剧及院电影：AI渗透速度较慢，坚持实拍主导，AI辅助降本增效，保障品质。 1. 核心壁垒：全链路影视能力，包括专业人才聚合、创意能力、工业化制作、合规理解、内容分发、多元变现，及过去十年积累的行业资源。 2. 创作者价值：打造“被看见、有钱赚、有荣誉”生态，构建七大创作者服务体系，8月20日将举办创作者大会探讨内容生态与AI机遇。五、风险与关注 1. 行业竞争加剧，AI技术应用的不确定性及合规风险。2. 内容制作成本控制与精品化平衡的挑战，海外市场本地化运营的适配难度。 二、音频原文（转写） Thank you for standing by, and welcome to the IQ E Second Quarter 2026 Earnings Conference Call.All participants are in Listen Only mode. Therewill be a presentation followed by a question-and-answer session. If you wish to ask a question,you will need to press the Star Key followed bythe Number One on your telephone keypad. I would now attend the conference over to Miss Chongyu. I am Director of the Company. Please go ahead.Thank you, Operator. Hello everyone, and thankyou for joining ITE's Second. Order 2026 earnings conference call. The company's results were released earlier today and are available on the company's investor relations website at IR.TE.com.On the call today are Mr Yukon, our founder, director and CEO; Mr Yingjian, our CFO;Mr Xiaohui Wang, our CCO chief content officer;Mr You Chao Duan, senior vice president of our membership business;Mr Xianghai Yang. Senior Vice President. International and online game business. and mr. fountain. seniorvice president Rent advertising business. Mr. Goh will give a brief overview of the company's operations and highlights. 发不反应？ We will go through the financial. after the prepared remarks. The management team were participating in the Q&A session. Before we proceed. Please note that the discussion today. comes in forward-looking statements. made under the safe harbor provisions of the U.S. private securities dividication reform act of nineteen ninety five. over the are subject to win and uncertainty. Coming up. Actual results to differ materially from our current. attention. potential and uncertainties include but i'm now listening to. So the outline in our public filings with the SEC. see It does not undertake any obligation. To update anyforward-looking statements. except required under applicable law. I will now pass on to Mr. Gong. Please go ahead. hello everyone In the second quarter. We continue to reinforce our core business. high quality diversified content part my part industry leading performance. According to enlightened data. we my tent. The number one machine share in each of the long form drama. 费用 andchildren's content categories and for 商货专门儿。 中去 We made a major effort. breakthrough. REACHING NUMBER ONE MARKET SHARE FOR THE FIRST TIME INTWO. financial performance also improved quarterOval culture. 偷偷软扭 呃，偷偷runing，呃，偷偷runing school。 最困手了呀。And on long gap. Operating law narrowed substantially. Approaching break even. We are fully announcing our strategy, strategic transformation. First, we are shifting from a centralized media to a decentralized creator and user centricsocial media ecosystem. AI can dramatically lower the cost and various content creation, turning what was once a niche professional. into a mass capability and triggering an unparalleled search in content supply because transitional centralized models cannot accommodate this scale and diversity we are upgrading our content acquisition and distribution mechanism to efficiently connect creators and audiences second we are takingAn all in approach. on a i图 revolution AH REVOLUTIONIZE both live action production and pure AIGC. Our guiding principle is clear. maximizing Cost efficiency without compromise. missing call it 很标准。 this two pina We import each other like a run itwill A I drives rapid growth in content supply.维持开发 more faster to work Decentralized Model. SS 呃，为第三场来。more creatures 身体。participate user users can users get more engaged and our platform呃，become even stronger in Q two Strategy. move the front planes. そう。 marrible results overtime. they will structure it. Improve our content cost revenue quality. 好，非常。呢个系天。and cash flow 来你。What you assume the progress. 好。 decentralization We are improving our platform and accelerating the creator. ecosystem In April微信 Reblashed or call greater help. 的I Q I D 爱奇艺creature center 二位。five are promising. the numberof creators あの