通过YouTube游戏获取核心受众

YOUTUBE GAMING LIVE STREAMING MARKET SHAREMOYD OSENNNO Around 1 in 4 hourswatched on live-streamingspent on YouTube Gamingchannels In 2025, the platform brokeits own viewership recordincreasing hours watchedYoY by +12% to reach 8.8B JAPANESE CHANNELS LEADING THE WAY FORYOUTUBE GAMINGVIEWERSHIP HOURS WATCHED BY COUNTRY* TOP 1OOO CREATORSt 2O25 YOUTUBE GAMING In 2025, Japanese channels inthe Top 100of recorded 451Mhours watched Channels from the Us and Indiacompleted the podium with307M and 194M hours,respectively Four countries in South Asiafeature in the Top 10 most.viewed YouTube Gamingcountries; channel viewershipfrom India, Vietnam, Indonesia& Thailand totalled 472Mhours watched DEMOGRAPHICS ON YOUTUBE GAMING AUDIENCE DEMOGRAPHICS DISTRIBUTION FOR TOP 1OO CHANNELS* BY HOURS WATCHED I YOUTUBE GAMING Over half of viewership for the Top 1o0YouTube Gaming channels came fromviewers in their 20s, with thedemographic survey also revealing that56% of viewers were based in either theUs (26%), Japan (19%) or Brazil (11%) The gender split of the audience for theTop 100 YouTube Gaming channels isoverall male-dominated, though notableexceptions include Japanese rapper ngrsewho recorded 5.6M hours watched in thelast year** with her audience consisting ofaround 79% female viewers GROWTHOFGAMNGSHORTCONTENT NUMBER OF GAMING-RELATED SHORTS POSTED O4 2024 - Q4 2025 I YOUTUBE Since the launch of YouTube Shortsin 2020, this form of content hascontinued to grow its popularity 2025 saw three consecutivequarters of growth number ofgaming-related Shorts postspeaking at 6.15M videos in August Creators on YouTube areincreasingly combining Shorts withlive streaming, for exampleCanadian streamer outwork &CaylusBlox from the US earned acombined 14M new followers in2025 posting Minecraft and Robloxcontent, respectively REVIVAL OF SPONSORED STREAMS ONYOUTUBE GAMING COUNT & HOURS WATCHED OF STREAMS CONTAINING #AD I2O2O - 2O25 IYOUTUBE GAMING The end of 2023 saw the start of ahuge increase in sponsoredYouTube Gaming content Viewership of streams containing#ad in the title, reached 4.5Mhours watched in Q4 2025 - thehighest level since Q3 2020 In 2025, the top creators forsponsored YTG content werevariety streamer TheBurntPeanut(697K HW), Free Fire streamerApelapato999 (683K) and VTuberClio Aite (411K) TOP GAMESONYOUTUBE GAMING TOP GAMES BY HOURS WATCHED I2O25 IYOUTUBE GAMING In 2025, YouTube Gamingestablished itself as the preferredplatform for Roblox creators inlive streaming, recording 425Mas the most-watched game onthe platform Top Esports games League ofLegends and Mobile Legends:Bang Bang also recorded over40oM hours of viewership overthe year 9 of the Top 10 games of theyear on YouTube Gaming sawYoY viewership growth; asidefrom Roblox, the game with thesecond-highest growth wasMinecraft with a 91% increase TOP CREATORS ONVOUTUBE GAMNG TOP 10 CREATORS* BY HOURS WATCHED EXCL. VTUBERS I Q4 2024 - Q3 2025 I YOUTUBE GAMING The Top 10 creators on YouTubeGaming over the last yeardemonstrate the geographical reachof streamers on the platform withcreators from 3 continentsrepresented In 2025, IShowSpeed recorded 19Mmore hours watched than the nextmost-watched creator, largely drivenby IRL content such as his 35-day,24/7 live streaming trip across the US Half of the Top 10 also streamed onother platforms such as Twitch(lishowSpeed, Gaules, Baiano, TypicalGamer & TimTheTatman) and Kick(Baiano), recording an additional145M hours of viewership TOP VTUBERS ON YOUTUBE GAMING TOP 1O VTUBERS BY HOURS WATCHED I2O25 I YOUTUBE GAMINC For approaching a decade, YouTubeGaming has long been one of theprimary homes for VTubers, withmultiple virtual creators rankingamong the platform's most-watchedgaming channels In the current Top 1o VTubers listhalf exceed 2oM hours watchedunderscoring how establishedVTubing is in YouTube's gamingecosystem hololive accounts for 5 of the Top1o most-watched VTuber channels- including Miko & Pekoraestablishing itself as the leadingVTuber talent agency, with morethan 150M hours watched acrossthose channels PEAKVIEWERSHIP ON YOUTUBE GAMING TOP STREAMS BY PEAK CONCURRENT VIEWERS2O2O-2O25YOUTUBE GAMING Nintendo's Japanese channel holdsthe record for peak viewership onthe platform with 3.3M viewerswatching the unveiling of the Switch 2console this year 5 years prior, the most-watched eventWas Apple's release of the iPhone 12with 2.8M viewers In between, the streaming of highlyanticipated live events; FFA WorldCup 2022 watch-along by Braziliancreator CazéTV, the League ofLegends Worlds 2023 Grand Finalthe official stream of the 2024Eurovision Song Contest and the liveimages of the NASA PerseveranceRover touching down on Mars ESPORTS ON YOUTUBE GAMING TOP 5 ESPORTS GAMES BY TOURNAMENT HOURS WATCHED I2O25 I YOUTUBE GAMING In 2025, YouTube Gamingregistered 1.2B hours of Esportsviewership League of Legends was the mostwatched Esports game onYouTube Gaming, with 277Mhours watched, and its fla