HiringThroughthe HypeHow to navigate the noise to find the talent who’ll make a realdifference to your organisation INTRODUCTION FROM OUR MANAGING DIRECTOR CONCLUSION How to navigate our report What is Talent Trends? the noise: working professionals think, expect and need from their careers today. Now in its fifth year, it bringstogether the views of 60,000 people, with insights covering 36 markets, to give organisations a clearpicture of what’s really shaping hiring and work.Each year, we keep part of the survey consistent so we can track how expectations change over 1. The HypeMakes sense of the headlines and the big claims shaping each topic – and why they matter now. time. We also add new questions to capture emerging shifts – from the impact of AI and skillsshortages, to how people feel about flexibility, progression andwellbeing.Businesses use Talent Trends to guide their hiring decisions throughout the year. Our consultants bring these insights into everyday conversations with customers, exploring them in even more detailthrough the events and webinars we run around the world.It helps leaders make confident, informed decisions by basing their plans on what people are actually Shows what professionals are really thinking, separating noise from fact usinginsight from our survey respondents. Talent Trends exists for a simple reason: to help organisations hire, develop and keep the talent thattruly makes a difference. Turns the insight into action with clear, practical habits companies can use tohire with confidence. Want to hire talent that makes a realdifference to your organisation? cut through the hype to get to what really matters.Work continues to change at speed in 2026. AcrossThis year also marks a major milestone for us: 50The findings in this report reflect that balance. years of Michael Page. Half a century of supportingorganisations and professionals through changehas shaped how we think about talent. Experiencehas shown us that while the external environment isconstantly changing, the principles that matter mostremain consistent. Listening carefully, understandingindividual and organisational needs, and helpingpeople make well‑judged choices continue tounderpin our approach. Across Africa, our focus hasalways been on connecting talent that creates real,lasting impact.Technology, and AI in particular, is now influencingmore stages of the hiring journey. We’re workingHiring today is more demanding, more competitiveand more people‑driven than ever before. Whiletechnology will continue to advance and businessmodels will evolve, trust, clarity and good judgementremain the strongest differentiators. Leaders whocommunicate clearly, stay adaptable and investin genuine relationships are better placed to buildconfidence and move forward, even when conditionsare challenging.Speak to our specialist consultantsto cut through thecomplexity and hire with confidence.Let’s explore the findings. Africa, organisations are operating in an environmentshaped by uncertainty, uneven growth, and shiftingexpectations from both employers and employees.With so many variables in play, staying focused andmaking the right calls has become more challengingand more important than ever.This is exactly why Hiring Through the Hype, our 60,000survey participantsInsights coveringGlobal Talent Trends 2026 comprehensive annual talent study of its kind, itbrings together the views of more than 60,000professionals worldwide, including 2,000+ insightsfrom across Africa. The data helps separate signalfrom noise, giving leaders a clearer view of whatthey should prioritise as new technologies, skillsdemands and business pressures continue to evolve.The challenge today isn’t a lack of information, it’sknowing what to act on, how to move forward withconfidence, and how to keep people at the heart ofevery decision.closely with organisations across the region to applythese tools in a way that adds pace and efficiency,while keeping decision‑making grounded in humaninsight and strong relationships.Talent Trends 2026 -africa 36markets Julien RazeManaging DirectorMiddle East and AfricaMichael Page Key findings for 2026What have we learned from this year’s Talent Trends survey? and professionals are clearer than ever abouthow work fits into their lives.The companies that will win the race for top talent won’t chase every headline; they’ll focus on the signals that truly shape decisions and design hiring strategies that arehuman,credibleand effectiveas expectations evolve.We surveyed 60,000 professionals around the world for this year’s Talent Trends report. Three clear themes emerged:1.AI is reshaping hiring for both candidates and clients, fundamentally changing processes, behaviours and outcomes for both sides.2.Skills are becoming a stronger signal than experience or qualifications. More hiringmanagers prioritise skills over educational achievements or linear career paths, whilecandidates are more likely to apply f