比利时音乐市场洞察报告

This report is created as one of the deliverables of the project “Developing EuropeanMusic Export Capacity”. The project is co-funded by the European Commission. Authors:Frederic Busscheron behalf ofVI.BE/ WBMLanguage and content editor:Virgo Sillamaa, Alice KattagoEditorial support & designer:Jess PartridgeResearch project coordinators:Virgo Sillamaa (EMEE) and Alice Kattago The report was created between September 2024 and December 2025. The authors and the entire EMEE team express gratitude to all the professionals whowere willing to grant their time and expertise, including Amélie Van Hoorebeke (Les Fabuleux),Geert De Blaere (N.E.W.S.), Jorne Ceuterick (Strictly Confidential Music), Julien Fournier (WBM),Marc Steens (Clubcircuit), Olivier Vandeputte (BRMA), Roel Vergauwen (VI.BE), Serge Platel (FMIV),Werner Dewachter (Busker), and everyone else who in anyway helped verify the information andmap the local scene. Contents 1. General Context 1.1. Society, economy and communication41.2. Geography and Getting Around61.3. Artist status, copyright, tax and Legal101.4. Music Policy16 2. Music Consumption2.1. Music Discovery and Engagement2.2. Participation in Live Events2.3. Listening to Recorded Music2.4. Musical tastes 3. Music Ecosystem 3.1. Industry Events and Conferences3.2. Industry Trade and Development Associations, Unions3.3. Collective Management Organisations3.4. Other Music Organisations 4. Live Music Sector4.1. Festivals and venues in Flanders4.2. Festivals and venues in Wallonia4.3. Promoters and Booking Agents in Belgium4.4. Organising a Tour or Gig5. Recorded Music Sector 5.1. Recorded Music Industry in Figures5.2. Main Actors in the Recorded Music Industry5.3. Digital Distribution5.4. Physical Distribution6. Music Publishing & Synch Sector 6.1. Main Actors in the Music Publishing Industry 6.2. Distributing your Catalogue and Creative Collaborations6.3. Creative Collaborations6.4. A Brief Overview of the Synch Sector7. Media and PR 6972727274 7.1. Social Media7.2. Written Media – Print and Online7.3. Radio7.4. Television7.5. Developing a Marketing and PR StrategyReferences 1. General Context Belgiumis situated in the west of Europe, bordering Germany, the Netherlands, France andLuxembourg. Despite being a small country with a surface area of 30688 km2, Belgiumʼs locationhas made it the economic and urban centre of Europe. There are three regions in Belgium -Flanders, Wallonia and Brussels-Capital region. Belgium is also organised into three culturalcommunities with a significant degree of autonomy - the Flemish, French and German-speakingcommunities. Flandersis situated in the northern part of Belgium, sharing a border with France, the Netherlandsand Germany. It has 5 provinces, each with its own capital: ●The province of Antwerp - the city of Antwerp●The province of Limburg – the city of Hasselt●The province of East Flanders – the city of Gent●The province of West Flanders – the city of Bruges●The province of Flemish Brabant – the city of Leuven Walloniais the southern part of Belgium, bordering France, Luxembourg, and Germany.It has 5 provinces, each with its own capital: ●The province of Hainaut - the city of Mons●The province of Liège – the city of Liège●The province of Luxembourg – the city of Arlon●The province of Namur – the city of Namur●The province of Walloon Brabant – the city of Wavre The Brussels-Capital regionis located at the centre of the country and is entirely surrounded byFlanders. It consists of 19 municipalities, the City of Brussels being the most prominent one. UnlikeFlanders and Wallonia, Brussels has no provinces. It is not only the capital of Belgium, but also theadministrative heart of the European Union and home to institutions like NATO. 1.1. Society, economy and communication1.1.1. Society The population of Belgium, as of January 2024, was 11,7 mln, with 6,7 mln in Flanders, 3,6 mln inWallonia, and 1,83 mln in Brussels. The population size is fairly stable, growing slightly more than0,5% annually over the past 10 years. The population density in Flanders is more than twice that ofWallonia (497 vs 218 inhabitants/km²). Brussels is the capital and the biggest city in Belgium with1,83 mln inhabitants. See more information onSTATBEL(population). The average age of the entire population in Belgium is 42 years, slightly more than in 2011 (justunder 41 years). The average age in the Brussels-Capital Region remains stable at 37,7 years,making it the youngest region. See more information onSTATBEL(age). Official languages and speaking English in Belgium Belgium has three official languages: ●Dutch: in Flanders and spoken by 15% of Brussels' inhabitants.●French: in Wallonia and Brussels.●German: in the Eastern Cantons. The Brussels Region is an officially bilingual enclave within the Flemish Region. English is widely spoken in Belgium, both by Belgians and internationals. Some surveys show that55% of the Belgian population speak conversational En