2024年夏季展望：旅游意向和消费者偏好

Polling byMorning Consulton behalf of theAmerican Hotel &Lodging Association AP R I L 2 0 2 4 Methodology This poll was conducted between April 25 - 28, 2024, among asample of 2202 adults. The interviews were conducted online, andthe data were weighted to approximate a target sample of adultsbased on age, gender, race, educational attainment, region, gender byage, and race by educational attainment. Results from the full surveyhave a margin of error of plus or minus 2 percentage points. Key Takeaways More adults plan to travel for leisure (61%) than for business (35%) in the next 4months, and hotels are the most popular lodging option for those likely travelers. Hotels continue to be the most popular lodging choice for leisure (46%) and business (60%) travelers. Yet, a third ofleisure travelers would stay with family or friends; mainly when in relation to holiday traveling. Few business and leisure travelers would opt to stay at a short-term rental like Airbnb when traveling. Inflation continues to negatively impact growth for hoteliers and other travel-relatedbusinesses. Adults are less likely to stay in a hotel (55%), travel overnight (51%), travel by airplane (46%), and rent cars (44%)because of inflation. One-third of travelers (34%) plan to increase the amount of leisure travel they take thissummer compared to last summer. 31% said they are more likely to stay in a hotel this summer compared to last summer. Contents U P C O M I N G T R AV E L Three-in-five adults plan to spend one or more nights away from home for vacation or leisure travel inthe next four months. One-third of employed adults plan to travel for business during that time. Do you plan to spend one or more nights away from home for the following in the next four months? 61% 35% of adults plan to spend one or morenights away from home in the next 4months forbusiness travel(n=1,033)* of adults plan to spend one or morenights away from home in the next 4months forvacationorleisure travel. U P C O M I N G T R AV E L Most travelers plan to stay in a hotel when traveling overnight in the next four months. Yet, leisuretravelers are more likely to stay with family or friends than business travelers. You indicated that you plan to travel overnight during the next four months. Where are you most likely to stay for the following? U P C O M I N G T R AV E L Adults are most likely to travel for family excursions in the next four months. Two-in-five adults willeither take solo adventures or romantic getaways this summer. How likely are you, if at all, to travel overnight for the following occasions in the next four months? U P C O M I N G T R AV E L Those traveling for romantic getaways or solo adventures are more likely to stay at a hotel thanthose traveling for family excursions or upcoming holidays. If you travel overnight for the following occasion(s), what type of accommodation would you be most likely to choose for your stay? U P C O M I N G T R AV E L Compared to last summer, nearly one-third of travelers are more likely to stay in a hotel and takeovernight leisure trips. Adults report less likelihood to travel for business in the next few months. How likely are you to do the following this summer compared to the summer of 2023? U P C O M I N G T R AV E L About half of adults say inflation is likely to reduce their chance of staying in a hotel and travelingovernight in the next four months. How likely, if at all, is inflation to reduceyour chance of doing the following in the next four months? U P C O M I N G T R AV E L Inflation will play a significant role in the travel behavior of young adults (18-34) in the next fourmonths. Men and those earning $50-$100k annually also say inflation is likely to affect theirchances of staying in a hotel. L O D G I N G & H O T E L F E AT U R E S High speed Wi-Fi followed by keyless entry are the most important features travelers look for whenselecting a hotel. From most important to least important, pleaserankhow important each of the following technologies are to you when selecting a hotel.