The report discusses the summer travel outlook for 2023, based on a survey conducted by Dentsu Consumer Navigator. The survey was conducted among a random sample of 1,000 respondents, aged 18 or older and residing in the United States. The survey respondents were equally distributed across racial and ethnic groups, using the latest publicly available U.S. Census numbers to ensure national representation. The survey found that international trips are bouncing back from pandemic lows, with loyalty competing with low prices. Travelers are planning to take international trips this summer, with 80% forced to return to their country of origin. Looking forward, family and older generations are most likely to choose the lowest price option, while younger generations are more likely to choose the most affordable option. Inflation is driving behavior changes, with customer service being on par with value for most respondents. When choosing travel brands, customers are concerned about cleanliness, with 80% saying that last year's plans had the biggest impact on their spending habits in travel. The report concludes that customers are looking for cost-saving benefits during their travels, such as reducing shopping, driving, or flying.
