2026年酒店饮料研究：将客人行为转化为增长

NIQ On Premise x AHLA June 17th, 2026 © 2025 Nielse n Consumer LLC. A ll Rights Reserved. CGA was established40years ago in England We are the leading globalOn Premiseconsultancy Market-leading services in the US, Canada, UK, France,Ireland, Germany, New Zealand and Australia.Expandingrapidly into 25 countries over the next 12 months Leading GlobalOn PremiseInsights After10years in America–We have worked with thelargest beverage brands in the business, deliveringunparalleled On Premise insights that help companiesgrow What is the 2026 Hotel Report? •A syndicated annual studythat explores consumer beverage behavior within hotels. •Coversanticipated hotel visitationover the next 12 months—by trip type, purpose, andoccasion. •Breaks down how guests want toengage with 14 hotel beverage touchpoints(lobbybars, restaurants, grab & go, room service, pool bars, etc.). •Highlights opportunities for suppliers toalign with guest motivations, such as business,leisure, and the “bleisure” segment. •Includes insights across55+ major hotel chains, supporting RFPs and supplierpartnership strategies. Methodology 20-minute online survey •FieldedMarch 25th–14thApril 2026 •5,009hotel visitors were sampled: -Must typicallyvisit/stay at hotels in the US-Must bevisitors of typical hoteltypes-Mustintend to visit a hotelin the US in the next12 months Opportunities & Takeawaysfor Hotel Operators Capture wholeproperty and thewhole day Build for what'snext The guests arestill coming Recruit thebleisureguest Guests wantbetter, notcheaper longer stays, freerspending, they are afast growing andvaluable guest onthe property Outlet growthcooled, but peopleare still expectingto travel just asmuch as last year,if not more drinking isspreading acrossspacesanddayparts; happyhourandexperientialofferings drive morevisitation trade-up is risingandvalue meansexperience andquality, not lowprice no/lowandfunctionalaresmallbut climbing,andcomplimentaryperks punch abovetheir cost Lodging ChannelLandscape Where we stand today? ©202 6Nielsen Con sumer LL C. All Rights Reserved. Demand holds up, domestic travel set to rise Expected change in visitation in the next 12 months–International & domestic trips For the few staying home, cost is the reason You said you do not plan on going on vacation in the next 12 months, why is this? Boomers travel to vacation, younger guests come for experiences For which of the following occasions are you likely to visit/stay at a hotel in the United States in the next 12 months? 71% of business visitors havecombined abusiness trip with anextended vacation (before, during or after a work event) in the past 12 months (+10ppchange vs 2025) Q: When staying at a hotel for a business trip over the last 12 months, have you combined a businesstrip with an extended vacation (before, during or after a work event)? Please select all that apply Source: NIQ On Premise powered by CGA intelligence Hotel Report 2025 + 2026–Sample size 190-1238 2.4 Average number of timesconsumersexpect totravel forbusinessandcombine thebusiness trip with anextended vacationin the next 12 months On-Site BeverageBehavior Trends and Consumption ©202 6Nielsen Con sumer LL C. All Rights Reserved. Beer, wine and cocktails still lead—though softening Alcoholicdrink categories consumers expect to drink when staying at/visiting a hotel in the next 12 months Coffee and soft drinks anchor a growing non-alcdemand Non-alcoholicdrink categories consumers expect to drink when staying at/visiting a hotel in the next 12 months 45% of consumers feelsignaturedrinks/cocktailsarevery/quite important whenstaying at a hotel,+6ppvs YA PremiumizationOpportunity 61% of consumers would be very likely/likelyto pay extra for a better-quality drink in hotels Q: And when staying at/visiting a hotel, how likely orunlikely would you be to pay extra for a better-qualitydrink than what you usually choose? Value means experience and quality Indicators of value for money when buying drinks in hotels Winning the On-Property Occasion Exclusive promotions and reviews keep guests in the hotel AHLA Custom Question Which of the following, if any, would encourage you to visit a hotel restaurant/bar for food instead of a venue outside of the hotel? 79% of consumersstate that receivingcomplimentary enhancements(e.g. breakfast, drink or food vouchers)isvery/quite importantto their visits/stays at hotels Source: CGA by NIQ Hotels US 2025 + 2026–Sample size: 1382-5009 Q: Thinking about your visits/stays at hotels, howimportant or unimportant are the following? Drink perks are the underused complimentary lever Complimentary enhancements visitors have received in the past 12 months What's Next:Functional,Non-Alc & Snacking 6% of consumers expect to drink functionalbeverages when stayingat/visiting a hotel in thenext 12 months 53% of Functional Beverage Drinkersexpect to consume more of theminhotels in the next 12 months 53% +7