品牌延伸理念 - 蒂芙尼 (Tiffany & Co.)

Tiffany Co. AssignmentBrief: Mapping BrandExtension possibilitiesand devise strategiesfor an InternationalLuxury Brand,based on understandingofBrand heritageand future Introduction Tiffany & Co. is already changing its marketing strategy. introducing newshoppers.Thecore competencies of Tiffany and Apple as two brands arealigned toa great extent.Hence,the strength of this collection Tiffanyx Appleandourproposedbrandextensionintotech-accessoriesishumongous PleaseNote: Thisisahypothetical brand extension proposal fora possiblecollaboration between Tiffany&Co.and AppleInc.Allbrandingandconceptualization ispartofanacademicproject. AboutTiffany Co. .They are known forpristine craftsmanship andexquisitecollections of couturejewelryonearth. .Craftsmanship:Tiffany isrenowned for theexceptional craftsmanship and elegance of itsengagementrings .Gemstones:Tiffanyengagementringscanfeatureanarrayofgemstonessuchasdiamonds,sapphires,andtanzanite Reputation:Tiffany&CO.hasbeensynonymouswithexceptionaquality,inventiveness,andluxury .TheTiffanyTogoisconstitutedofforthwithrecognizablewordmark.isanexampleofelegance,affluenceand love .Their positionis deeply rootedinanemotionalconnection between consumerandbrand.It lisreinforcedbyculturalreferences,cinemaandcelebrities .Tiffany believeslin maintainingitsluxurypricesOffersno discounts,Providesfreeshippingwithanyonlinepurchase The Tiffany client usually has a strong interest infashion,shopping,and luxury products. Thustheaverage price, depending on the product,tends tostay well above $l.ooo. Tiffany Jewelry price rangesfr0m$125-<$20.000 TiffanyCo. History Legacy .In 1837,Charles Lewis Tiffany and his friendJohn B Young opened a small stationery andfancy goodsstore in NewYork City whichcameto beknown asTiffany &Co LocatedoniBroadway,thestorequicklyestablished itself as the go-to emporium forfashionableladies in search of jewels andtimepieces with a clean American style thatrepresented a distinct departure from theopulenceassociated withthe Victorian era Thepioneerof Americanluxury In1877.he purchased a287-caratfancyyellowrough diamondand had it cut to reveal the128.54-carat Tiffany Diamond, one of the world'smostRfamousgemstones.TiffanyYellowDiamond has only been wornby four womenthroughouthistory 莫要四处觅方案此处一键全下完 30000营销星球?超级方案库 不跑路：SINCE2016持续更新10年。更新快：每日报告／干货／方案及时推送方案新：独家渠道／专人收集全网最新方案内容全：报告／方案／干货！一站保存全网内容 50000营销星球?超级工具 双端同步用户破5万随时随地想搜就搜加班必备效率翻倍 即刻加入会员营销星球白金SVIP社群●已有超过3万广告人加入 加入会员 TiffanybeganpublishingtheirlegendaryBlue Book in 1845.A catalogue of theworld'sfinestjewelsfeaturing the iconicTiffanyBlue? color on its cover since1878. TiffanyBlue Box is regarded as themostrecognizableandcovetedpackaging in the world,the color,boxandwhitesatinribbonarealltrademarked,as is the term Tiffany BlueBox. .In1886Tiffanyintroducednewengagementringdesignwhichhighlighted brilliant-cut diamondsbylifting the stone off the bandintothelight.This famous ring was named theTiffany Setting.To thisdaysthemost sought-after symbol of true loveand the standard in engagement rings. TIFFANY&CO.X Brand Extension PROPOSAL Tech Accessories EarpodJewellery Jewelryfor EarPods has recently emerged as acategory of its own. This isthe brilliant piece of jewelryyou havealwaysmissedwithoutknowing!itIt touches on our constant need to be digitallyplugged in. EarPods and headphones havebecome ourunconscious adornment of choice,and as we come to rely on these sound devicesmore and more,so ourjewelry must adapt andassimilate Needfortheproduct EarPod accessories revolutionize the wayonewearsandstylesEarPods.Theywrapand clip onto EarPod headphones tostop them from falling out of their earsand getting lost.These not only keep thepod in place,but they can also doubleup as earrings on their own.The newrange will bring fine jewelry finesse tohearing devices and headphones. Techbrands perpetuate a very male-centricdesign perspective and this presents analternative. TIFFANYXAPPLE :TIFFANY&.CO. X Moodboard ThisVisual/Mood board reflectsthetimelessbeautyandsuperlativecraftsmanshipofTiffany along withthe uber-chicandtech-sawyapproach ofapple towards the future. It alsoexhibitsthelifestyleandchoices of the customers wearegoing to targetforthiscollaboration. It gives a pellucidideaaboutourbrandextensionwhichis smart,elegant as wellsnodnse Target Consumer CustomerProfile Habits-Movie enthusiast.Avid Reader, Art lover.Lifestyle-Lovespartying,lextrovertInterests-LovesBollywood,Classicliterature, FashionValues-Loves familyvalues relationships,values cultural heritage · Salary - $ 215000 / year.OccupationFreelanceFashion Model,ActorHomeEnvironmentCurrently stayswith parentsmostly stays inrentedapartment or motels whileworkingEducation-CompletedHighschool.Tryingtopersue Acting MARIA MENEZIS FASHION MODELWRITERIACTOR ·Age-20.Cender-Female.Marital Status-Unmarried. Country - Brazil Target Consumer CustomerProfile Habits -Shopping. CookingBinge-watching on NetflixLifestyle-Loves travel,Promote