swarovski 品牌手册

Katharina Haller-Seeber, MA02. JUNI 2022 Foundedby Daniel Swarovski in1895 Family ownedin the 5thgeneration 22,000employees distributed across 170countries (May 2022) 3 companiesSwarovski Crystal Business, Swarovski Optik, Tyrolit Headquarteredin Austria andSwitzerland −Tools (eg. Product Catalog, Milestones)−Publications (articles, requests of magazines andnewspapers)−Curation of exhibitions (markets, businesses,corporate) Archive Facts & Figures 127 Years Brand & Family Heritage 1,000m² Archive Rooms in Wattens2,000m² Warehouse Storage in Werk 1 120,000 products with Swarovski Crystals (B2B)or made by Swarovski inhouse (B2C)60,000 crystal finished products30,000 crystals30,000 objects 2000m files & records50,000 pictures/footage/audiotapes5,000 construction plans approx. 400 requests p.a.approx. 1,000 archive guests p.a. HERITAGE COMMUNICATION ALLOWS US TO Embody history while enriching the past(e.g.values of our founder Daniel Swarovski) Feed the cultural powerhouseof a companyand reinforce the message Find unlimited levers forstorytelling IMPRESS, INSPIRE and EDUCATEpeers andconsumers to the richness of the brand’s historyand change or consolidate perception Create a 360° ecosystem ofbrand experiences The higher the visibility of a company archive isthe richer brand perception can be andeventually convert into sales HOW ARE WE USING THE ARCHIVE TODAYSWAROVSKI ARCHIVE DIGITAL COMMUNICATION TOOLS TIME MACHINE ROOM @ MANUFAKTURINSPIRATIONAL SHOWROOM FOR COSTUMER INSPIRATION SWAROVSKI CRYSTAL STUDIOVIP SHOWROOM FOR DESIGNER ANDCOSTUMER INSPIRATION TIMELESS WONDER CHAMBERSIN ALL CRYSTAL WORLD SHOPS Archive visits Purpose Tell company´s and family´shistory Make longtraditionin crystal cutting mastery visible Onboardnew business partners, customers andemployees Generateexcitementfor Swarovski crystals Emotionallyconnectto the Swarovski brand SWAROVSKI ARCHIVE A place of:CrystalComponentsHistoryProductHistoryInspiration A place to:Realize Visionswith Crystals For external and internalcreative persons, customersand business partners