2026年印度板球球迷群体分析报告

Indian cricketfandom report2026 Tracking fandom, media consumption, andbrand consideration across India's mostvaluable sporting audience /Research reality Contents 1Methodology 2Cricket craze in India 3Cricket fans by age and gender: Who’s watching? How cricket fans perceive women’s sports and sponsorships? How cricket fans consume media and respond to sponsorships? 6Which brands do IPL fansfavor? Introduction Cricket in India is more than a sport, it is a cultural force that spansgenerations, genders, and regions. But as audiences evolve, what doescricket fandom look like in 2026? Has fandom shifted over the past three years?What drives engagementtoday? And how do fans perceive the brands that participate in the sportthey follow most closely? Now in its fourth edition, theYouGov Indian cricket fandom report 2026explores these questions through the lens of data.. Drawing on responsesfrom over 30,000 Indians over past 3 years,the report examines whotoday’s cricket fans are, how they consume the game, which IPL teamsand players they support, and the brands they consider. From viewership patterns to sponsorship perceptions to attitudes towardwomen's cricket, this report givesprofessionals adata-driven lens into oneof the world's most passionate fan bases. To explore customresearchreach out to our experts today. Getintouch Methodology The insights in this report are powered byYouGov ProfilesandYouGovGlobal Fan Profiles, two of the most comprehensive consumerintelligence tools available today. YouGov Profiles offers a dynamic view of Research Reality, giving youaccess to over 2 million data variables drawn from a global panel of 34+million members. From demographics and psychographics to behaviorsand attitudes, our continuously updated data ensures you stay ahead ofevolving consumer trends with real-world insights. YouGov Global Fan Profiles offers an instant view of fan bases across50+ markets, spanning 200 leagues, 50 events, 45+ game titles, 500athletes, and 2,000 teams. With data from 300,000+ global interviews, itprovides deep insights into what drives fan engagement worldwide. (Data for this report was extracted in April 2026). Getintouch Cricketcrazein India of urban Indian cricket fans saidtheir love for sports is a majorpart of who they are as a person61% Cricket remainsconsistent at 55%while every othersport declined Sports followed by urban Indians: team sports Although Kabaddi's followershiphas fallen steadily from 27% to24% over three years, it continuesto remain the second highestfollowed sport as well as thesecond highest watched sport onLinear TV (BARC). Individual sportslose ground asfollowing dipsacross thecategory Sports followed by urban Indians: Individual sports Tennis and Badminton followershipdipped from 24% to 22% over threeyears, with BARC viewershipmirroring the trend as they rank 9and 10 respectively in terms of TVaudience-suggestinginteresthasn't translated towatching matches. More than halfof urbanIndians followcricket whileonly 30% play Fandom peaks around majortournaments but never fully dips,pointing to a deeply embedded,year-round audience Cricket fandomruns deep,shaping dailyhabits and brandconnections Cricket fan’s attitude towards sports% agree to the statement Streaming media has made it easier for me to watch the teams and leagues that I follow Cricket fansby age andgender:Who’swatching? of urban Indian cricket fans arespontaneous decision makersand tend to follow theirinstincts59% Cricket fandomgets strongerwith age Fans aged 45+ are the mostcommitted, but even among under-30s, roughly 1 in 2 follow the sportregularly Cricket interestamong Indianwomen increasedduring2025 BARC data shows cricket reached 20.3million viewers in 2025, up from 19.4million in 2024 with women nowaccounting for 41.6% of the totalaudience. Data source: Global Fan Profiles, Cricket fans: those who watch or follow cricketBARC data: 1 January-31 December 2025 and 2024. How cricket fansperceive women’ssports andsponsorships? of urban Indian cricket fansthink women's sports shouldreceive more mediacoverage and investment Cricket fans’view on women’ssports BARC data supports the momentum asfemale cricket viewership rose by 7.1% YOYalong with increase of 0.9 percentagepoint YOY in female TV audience share. Indian cricketfans and theirfavourites of urban Indian cricket fanssay they primarily supportindividual athletes overspecific teams Virat Kohli’spopularityremainsunmatchedfollowed byRohit Sharma Fav teams:CSK and MI leadbut RCB isclosing fast As CSK fell to 39% by mid-2025, RCBrose to meet them there closing thegap and becoming the standout gaineramong IPL teams. Data source: Global Fan Profiles,* Gujrat Titans and Lucknow Super giants added in Q3 2022Cricket fans: those who watch or follow cricket How cricket fansconsume mediaand respond tosponsorships? of urban Indians cricketfans said streaming hasmade it easier to watchthe teams they follow76% T