从世界到中国美妆个护行业趋势

消费者希望保持在“追求美丽”上的花销Consumers want to maintain beauty spending 与其他快速消费品类别相比，消费者更不愿意减少在美容方面的支出Compared to other FMCG categories, consumers are more reluctant to reduce spendingon beauty- 全球消费者对于美业的需求将会在接下里10年带来$3000亿的规模增长Global Consumer Demand for Beauty will continue to grow by $300Bn in the next 10 years Consumer Income EffectConsumer Income Effect消费者收入影响 Net New ConsumersNet New Consumers净新客 Inflation and Exchange RatesInflation and Exchange Rates通胀和汇率 线上市场为护肤品类产品的主战场，并持续贡献增长- Cosmetics is the most important channel 从占比情况看，上半年派对、通勤等场景需求显著增加,而出游、睡前和熬夜后修护等暂离TOP3榜单 健康和功能性已成为亚太地区消费者选择美容和个人护理产品的关键 Healthy and Functionalbecomes essential forAPACconsumerswhen choosingBeauty & PCproducts 保湿,抗衰老,及美白淡斑是中国消费者最看重的功效 Hydrating保湿55%Whitening/Blemish Spots美白淡斑48%Anti-aging抗衰老48% 中国消费者追求多重功效 China consumers seek formultiple benefits, implying theirhigh demand on Skincarefunctions …whileAcne Oil-ControlandRepairingare more selective for groups withmore special skincare routine: Q: Which product benefits/ingredientsyou will focus on when buyingskincare brands? Acne Oil-control控油祛痘35%Repair/Anti-allergy修复抗敏33% 男士护肤品创新同样进入更加专业化配方领域 旅游业和户外活动蓬勃发展，为防晒霜市场注入了活力 扫码获取更多报告 谢谢聆听！