基于关注度及感知价值与质量的美国顶级时尚品牌探索

Exploring the top fashion brands in America basedon consideration and perceived value and quality Contents What’s trending in 2026? 11Consideration rankings and analysis 18Value and Quality rankings and analysis 27Methodology Foreword Fashion is more than style, it’s a reflection of value, identity, and trust. In theU.S. fashion rankings 2026, YouGovBrandIndexdata reveals how leading brands perform across three critical measures: Consideration, Quality, andValue. Based on responses from more than 32,600 U.S. adults between February 1, 2025 and January 31, 2026, this reporttells us which brands Americans are considering when they’re in the market for apparel and which brands they mostassociate with good quality and good value. This year, Nike emerges as the most considered fashion brand in America, especially by Gen Z and Millennials.Skechers and Levi’s follow Nike. What all of our most considered brands have in common is that they are leaders inboth Quality and Value. Beyond the overall rankings, we explore the profile of the audiences behind the winning brands, offering amultidimensional view of fashion brand strength in today’s market. Ashley BrownSenior Director, YouGov America What’s trendingin 2026? What styles do Americans love, hate and actually wear? What fashion items doAmericans love,andactually wear? For each of the following fashion styles or trends, how do youpersonally feel about it? Which trends fly with fashion-focused consumers? What fashion items doAmericans love,andactually wear? For each of the following fashion styles or trends, how do youFor each of the following fashion styles or trends, how do youpersonally feel about it? Which trends fly with women and men? What fashion items doAmericans love,andactually wear? Which trends fly with Gen Z? Considerationrankings Which brands would most Americansconsider buying? Mostconsideredfashionbrands 2026 When you are in the market next to purchase clothing, shoes, accessories orluggage, from which of the following would you consider purchasing? Nike leads as the most consideredfashion brand, followed by Skechersand Levi’s. Most considered by generation Mostconsidered by gender Profile spotlight: Nike considerers Nike considerers: shopper type and brand affinity Which ONE, if any, of the following best describes the way youshop for clothing and shoes? Please select the ONE that bestapplies.(% of Nike considerers) Most-improvedfashion brandsbased onConsideration Skechers showed the greatestpositive change in Considerationscore over the past year, bringing itto the second rank overall. Qualityvs. Value Which brands have the highestperceived quality and value? Best qualityfashionbrands 2026 Levi’s leads the Quality rankings,followed by Nike and NewBalance. Quality is a net measureof perceived quality offered by abrand. Profile spotlight: Levi’s considerers Levi’s considerers: shopper type and brand affinity Which ONE, if any, of the following best describes the way youshop for clothing and shoes? Please select the ONE that bestapplies.(% of Levi’s considerers) Brand affinity:Levi’s considerers Astroglide2.4x MyHeritage2.4x Best value-for- money fashionbrands 2026 “Which of the following brands do you think representsGOOD/POOR VALUE FOR MONEY?” (net score) Old Navy has the highest Value scoreof any fashion brand, followed byLevi’s and Skechers. Profile spotlight:Old Navy considerers South: 39%Northeast: 19% Male: 45%Female: 55% Compared tomale:49%,female:51%for U.S. gen pop 61%are interested infood and cooking Compared to57%of U.S. gen pop OldNavyconsiderers: shopper type and brand affinity Which ONE, if any, of the following best describes the way you shop forclothing and shoes? Please select the ONE that best applies.(% of Old Navy’s considerers) Top brands winon ValueandQuality, but that’snot the onlystrategy The most considered brands overall areall in the upper right, showing strongValue and Quality scores, showing thesequalities are not always a trade-off. High-quality luxury brands such asGucci and Ralph Lauren have strongConsideration (10.5 and 15.5)despitecomparatively low Value scores. At the other end, SHEIN has lowValueandQuality scores but is stillconsidered by 12.9% of consumers. Spotted acompetitor inthe rankings? The best brands don't rank by accident. When it comes tobrand health, the strongest brands know exactly wherethey stand. Keep up with the competition through brand trackingthat’s tailored to your industry and built to track themetrics that matter. Unlock reliable intelligence from theglobal leader in daily brand tracking. Methodology The brand tracking in this report have been sourced via YouGovBrandIndexand YouGov Profiles. •TheConsiderationrankingsare based on nationally representative data,with additional splits across gender and generation. Considerationscores are based on respondents’ answers to the following questions:“When you are in the market next to pu