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#)%9 AMBITION LWU[USQZTQ\VQOYQP.!$@1B2:=*FGE770+;34" HOWWEDOITTOGETHER? LeadingStrategy+CreativeAssetsProduction THISISAPOWERFULCAMPAIGN.ANDIT’SALLABOUTSTRENGTH.FROMIT’SSOURCE ABOUTPRODUCT Restagekeytask Winningpoints PRODUCT OPTION1 5׭ᐟ॰ၚ௔ᔜ៓ ၹ၇ᔜᔙᵞय़౮LA MERԏ๋ ೴༉ጱလశఽ҅ӧݶԭय़ռ۸ᄆᓕᔜጱᦡᦇӨአဩఽܨᛥᖨጱ࿈௳᫷ᝑ෫ᇔࣁᙄᙐӤᵌ୵ԧѺ̵قಷள̵ץץಷዲܦ̵ᕡᕖ̵ଗᆳභఽ……᚜᮱̵ᚓৼ̵᫝ֵ֛࣐҅ݢአӨᶎᵽጱCPఽ CASE STUDY AMBITION CREATIVE 世界上,伟⼤的创造⼒都源于⾃我不断更新、裂变、聚能 ӧෙಷץ಍ᚆӧෙ ᭂݎ ฎՋԍҘێڠಷრץጱ֦ 修护源创⼒SOURCE OF STRENGTH PRODUCT 修护源创⼒SOURCE OF STRENGTH OPTION11.TEASER2.LAUNCH3.SUSTAIN ᐟ॰ၚ௔ᔜ៓Miracle Broth™҅ฎLA MERҔێڠጱრᘒ5Xၫᖽጱਙ҅ฎTHE CONCENTRATEጱრێڠ҅Ԟฎ֦ᙄᙐতᕣ୩ᶤጱრێڠѺ҅ၫᖽێڠಷრץᦏᭂݎ҅୩ᶤ֦ጱٖࣁ҅ᩙԨ֦ᆇݒෛኞ̶ OPTION3 റᔱጱ֦“ێڠಷრץ”Ѻ Ecosystem How do we play this concept? #ێڠಷრץ᭄შ# Poster#Ҙێڠಷრץ᭄შ# CAMPAIGN PRODUCT ՋԍฎLA MERҘێڠಷრץጱ OPTION11.TEASER• Poster• Video य़ၹ̵ၹᡗ̵ᰂᜋጱط҅᳒१ӧෙٖݻzoom in̶ێڠಷრץࣁ੔ತ֡҅ճGif PosterSocialMechanism:FormatғChannelғ 2.LAUNCH3.SUSTAIN OPTION2OPTION3CASE STUDYAMBITION Celebrityteaservideo#Ҙێڠಷრץ᭄შ# CAMPAIGN ێڠಷრץՋԍฎ౯ጱҘ PRODUCT LA MERێڠಷრץጱ——ᐟ॰ၚ௔ᔜ៓Miracle Broth™ጱݎᯟ҅ᵱᥝ̵्ط̵ኪཛྷ೙ڊႮၹሾहҔ౯ժ੔ತᚆड़դᤒᬯԶᇙᨶጱᜏ๞ਹ҅՜ժ᫝Ӥٍํ̵्ط̵ኪጱᚆᰁ҅ᘒᬯԶԞྋฎ՜ժץಷრێڠጱಅࣁ̶Mechanism:Formatғ OPTION11.TEASER•Poster•Video 2.LAUNCH3.SUSTAIN OPTION2OPTION3CASE STUDYAMBITION GrandLaunch #ᭂێڠಷრץݎ# NAD/OTVTHE HEADLINE: SOURCE OF STRENGTHTHE SUBLINE: THE CONCENTRATE, YOUR SKINCARE HERO#ᭂݎێڠಷრץ# PRODUCT 迸发修护源创⼒ 浓缩聚变，我愈焕新 •Branding•Video•Event STRENGTHFILMS̽ᭂ̾ێڠಷრץݎ 3य़ᜏ๞ਹ҅ړՁᛔ᫝რێڠӨᜏ๞ԏ᪠ᬰف̵्ط̵ኪጱఽਥܲᑕ҅ิᐏٖஞလశᚆᰁጱრ१ސᬻ౯ժറᔱᛔ૩҅ᔴᑌᛔ૩҅ᭂݎ“ێڠಷრץ”̶ 谁是⾏⾛的能量体？ 具有电光⽕⽯般的超能⼒ ⼜让你⽆⽐治愈！ 声的精灵 光的法师 电的骑⼠ Celebrityvideo#ێڠಷრץ౯ጱ# CAMPAIGN PRODUCT ሴ៎ᓤ ्̽҅ێڠಷრץฎ౯ጱ̾ 2.LAUNCHOPTION11.TEASER Video 1ғሴ៎X THE CONCENTRATEྯಷץ෭ ճ֡ࣁӞӻ૤य़ጱ्࣋Ӿ҅ᕡஙጱ҅ਡय़ጱ҅ṛԺጱ҅ࡅఌጱ……्ᶪইၹၵ಩౯۱᥄҅شਫ౯ڠ᭜ጱොݻ̶ྯӞॠ҅౯ጱᅎఽ޾ᙄᙐෛኞ҅՗ӧᚈ୧̶ •Branding•Video•Event 3.SUSTAIN OPTION2OPTION3CASE STUDYAMBITION Celebrityvideo#ێڠಷრץ౯ጱ#ᠧࢵ୩ᓤ CAMPAIGN PRODUCT #ێڠಷრץ҅ฎ౯ጱط# Video2ғᠧࢵ୩X THE CONCENTRATEಷץၫᖽ 2.LAUNCHOPTION11.TEASER ڠ᭜ฎՋԍҘ౯Ӟፗဌํᒼໜ̶ፗک፡طک҅զݚक़Ӟᐿ୵ாڊሿҔᕴᅯጱࡌݒۂᡀ҅૤य़ጱᚆᰁᦏ౯ዿᭁ̶طጱސᐏ҅ᦏ౯ᵞӾᚆᰁ֢҅ڠᅾఘ੪ӧտၾᭅ̶ •Branding•Video•Event 3.SUSTAIN OPTION2 OPTION3 Celebrityvideo#ێڠಷრץ౯ጱ#୻ԭนᓤ CAMPAIGN PRODUCT #ێڠಷრץኪ҅ฎ౯ጱ# Video3ғ୻ԭนX THE CONCENTRATEಷץள᭛ள҅ฎӞᐿᆷݎ̶෫ᦞᄍದ̵Ոኞ҅౯ࡅཻṛපሲጱ᭄᭑҅؟ኪӞ໏ے᭛݄҅಩ᨮఘᖃኡکᚏݸѺᵙݑعօҘےளץ॔੪ဌಅ᧲̶ •Branding•Video•Event 3.SUSTAIN OPTION2OPTION3CASE STUDYAMBITION Celebrityvideo#ێڠಷრץ౯ጱ#Back-upPlan CAMPAIGN ᮀ᧗3य़ᜏ๞ਹ҅զӞᐿๅԅ“ێڠრ”ጱᜏ๞୵ୗ҅ӨLA MER҅ᅙᅾ֢ݳ“ێڠಷრץ”̶ێߥጱ୽Mechanism: Art collaborationLA MER Off-line Event / WechatFormatғChannelғ PRODUCT 2.LAUNCHOPTION11.TEASER •Branding•Video•Event 3.SUSTAIN OPTION2OPTION3CASE STUDYAMBITION Collaboration 3୻ԭนXኪ᭛ Collaboration 1 Collaboration 2ᠧࢵ୩Xط ሴ៎X ् ୻ԭนᛔڠӞྦྷᎨᇆ҅አ՜ጱ᫝֛઀ሿ᭛ଶ҅ኪطᎪᅉᳵ҅փ᭓ڊইᳬኪᛱ̶ᷢێಷץ᭛ጱ ሴ៎አ঄ᇿᇙጱ्ᶪԅLA MERڠ֢Ӟྦྷᶪ᷇҅ଃᕳލᘏץಷრێڠጱᐟᑃమ᨝̶ ᠧࢵ୩ԅLA MER֢ڠӞ࣋ੜࣳᆷᏈ҅ᦏᥡᘏࣁᅶᅉᖔන᎖ᳵ҅ఽݑᚆᰁᘸ̶ڋጱ٫ݒᵞ᤯ #ኪ᭛҅ฎ౯ጱץಷრێڠ# #्҅ێڠಷრץฎ౯ጱ# #ێڠಷრץ҅ฎ౯ጱط# Ḓଶ“୏න”ૡ࣋ێڠಷრץ ᧡ӧమӞറᑪᒌѺ Event-Healing Source Factory FormatғEvent/H5ChannelғOffline/LAMER Wechat EventHealingSourceFactory修护源创⼒⼯场 #ᭂێڠಷრץݎ# 360ଶဃၺୗ֛ḵ“ێڠಷრץ”ॿᑃ̶्طኪཛྷ೙ጱၹᡗኞᳩሾह҅შრ5Xၫᖽᅎṯ౮ړጱݎᯟૡᜏҔᒫӞེᬪ᪗ᐶԧᥴپ܈ᐿቊᑑၹ၇༙ᇔӨॠᆐ༙ᇔၚ௔౮ړ̶1Մᅩ EventHealingSourceFactory修护源创⼒⼯场 #ᭂێڠಷრץݎ# PRODUCT 2.LAUNCHOPTION11.TEASER ێڠಷრץ”กจḒฉୗ3य़ᜏ๞ਹሿ᫝ၚۖ҅Ḓଶل୏ݱᛔጱ“ێڠಷრץ”ᥤ̶᷇ইᰦ༩เՖࣁݳᕅٖ҅Ԟݢ֢ԅֵᘏ҅൒଒Ḓฉୗ̶2Մᅩ •Branding•Video•Event EventHealingSourceFactory修护源创⼒⼯场 EventHealingSourceFactory修护源创⼒⼯场 #ᭂێڠಷრץݎ# PRODUCT 2.LAUNCHOPTION11.TEASER •Branding•Video•Event ឴ᩪ“ኪش”ੜᐑ҅ଃํလశ᧍୯ጱᖖᜋץಷݢڠᩂ҅ᩳڊૡ࣋෸شჿ“ێڠಷრץ” Ⴐ൫჋౭᫷ຂሻ҅՗5ᐿᨶࣈጱრێڠCPץಷᤰӾ҅ᭌೠ೶ᆽጱᮎӞྃ EventHealingSourceFactory修护源创⼒⼯场 CAMPAIGN #ᭂێڠಷრץݎ# PRODUCT ಋ๢ᒒԞᚆӞᑁᑯ᩼҅റᑃقᗑᅾᦓጱץಷრێڠૡ̶࣋H5WechatMechanism:FormatғChannelғ 2.LAUNCHOPTION11.TEASER •Branding•Video•Event 3.SUSTAIN OPTION2OPTION3CASE STUDYAMBITION Ө5ᐿᨶࣈᶎᵽᐟ॰Ⴐ൫҅ਧګᛔ૩ጱץಷᖏଃҁӴᨶᖏଃ̵ᡀᕏᖏଃᒵ҂ 360ଶဃၺୗറᔱTHE CONCENTRATEԏ෢֢ګጱ ᥡ፡กจጱᥤ᷇ێڠಷრץ #ێڠಷრץ౯ጱ# CRM/Retail/Tmall#ێڠಷრץ౯ጱ# CAMPAIGN PRODUCT “ێڠಷრץႰ൫” •CRM•Tmall2.LAUNCHOPTION11.TEASER3.SUSTAIN Mechanism:ᮀ᧗ᨻԣTHE CONCENTRATE౲ᕪَᶎᵽጱਮՈ҅൫ᯈץಷრێڠCPॺᤰ̶FormatғPromotionChannelғWeChat / Counter OPTION2OPTION3CASE STUDYAMBITION Tmall#ێڠಷრץ౯ጱ# CAMPAIGN PRODUCT “ഭᴚعFAST PASS” •CRM•Tmall2.LAUNCHOPTION11.TEASER3.SUSTAIN ձ఺ᨻԣLA MERૡ࣋ێڠრݐᶾݢܨ҅ߝԾFAST PASS҅عഭᴚፗള݇ᥡ̶PromotionTmallMechanism:FormatғChannelғ OPTION3 #ێڠಷრץ౯ጱ#Tmall CAMPAIGN PRODUCT “ێളړᑌێڠრ——3.8ঀሴӫਬ” •CRM•Tmall2.LAUNCHOPTION11.TEASER3.SUSTAIN FormatғPromotionҁᔇӴ᤯ݒ҂ChannelғTmall Bࣁᕮᨴ෸҅ᴫᭆኪৼᇇ“ܜێളړᑌێڠრ”ғग़ӻԆ᷌׀ݢᭌೠҁইኞၚ̵ஞఘ̵ૡ֢҂҅ᬮᚆDIYӫંᛔێڠ૩ጱრslogan̶ OPTION